Taking inspiration from the mandarin pronunciation of rooster(鸡 jī), which bears the same pronunciation as ‘Opportunity’(机 jī ), Carlsberg ushered in the Chinese New Year 2017 on 10 January 2017 at Pavillion Kuala Lumpur by wishing all; a year filled with golden opportunities!
In conjunction with the CNY campaign, Carlsberg is rewarding our consumers with more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience’ where consumers shop, we pay.
Carlsberg is rewarding consumers with more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience” where consumer shops, Carlsberg pays!
Lars Lehmann, Managing Director of Carlsberg Malaysia taps a pint of Carlsberg Smooth Draught to launch “Probably the Best Year of Golden Opportunities”