Beer News Update: Asahi Super Dry launches the ‘Discover Tokyo' campaign, which takes beer enthusiasts on a journey to discover multiple perspectives of Tokyo, such as food, art, fashion, and lifestyle. These cultural insights reflect the same passion for precision in quality and innovation that is at the heart of Asahi and inspired the creation of Japan's number one beer, Asahi Super Dry. From July to September 2021, Asahi's Discover Tokyo promotion will also offer beer enthusiasts the chance to win a Sony PlayStation 5!
ASAHI BRINGS BEER LOVERS ON A JOURNEY TO ‘DISCOVER TOKYO’
“Since we cannot travel during this Covid-19 pandemic period, we bring Tokyo to Malaysians, through Asahi’s ‘Discover Tokyo’ campaign offers a cultural insight into the food, art, fashion to lifestyle scenes of Tokyo so that Malaysians can immerse into Japan virtually. Asahi partnered with an award-winning production company to create a series of videos to highlight the elements of Japanese creativity, simplicity, style and adventure. These cultural insights into Tokyo delivers a clear link to our brand where precision, as well as excellence in quality and innovation, meet.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.
Asahi Super Dry is brewed with precision to the highest quality standards, resulting in a dry, crisp taste and a quick, clean finish known as Karakuchi. Beer enthusiasts can cool off with an ice-cold Asahi Super Dry at home and embark on a journey to ‘Discover Tokyo' at www.asahidiscovertokyo.com.my.
Asahi achieves insider access to interview Japanese individuals who showcase their pursuit of perfection through art (bonsai), fashion (Kimono), food (3D printed food), and lifestyle (Omotenashi) - all of which are unique to Japan.
From now till 30 September 2021, every RM20 purchase of Asahi Super Dry from participating supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy) in a single receipt entitles you to 1 entry to be in the running of winning a Sony PlayStation 5.
Stay tuned for the latest promotions or giveaways by Japan’s no.1 beer, Asahi Super Dry, when you ‘Like’ and ‘Follow’ @AsahiMY on Facebook and Instagram. Visit www.asahidiscovertokyo.com.my for a virtual Tokyo experience.
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