PLANT-BASED FOOD: There is a lot of hype about the food scene in the world; one of the most popular is the availability of plant-based food. This might not be new to the vegan, but one of the latest to hit the market is PHUTURE®’s High-Fibre Chick’n - A Malaysian food tech startup.

PHUTURE®’s state-of-the-art technology creates nutritious plant-based meat without compromising on its taste and texture. The company has recently launched its High-Fibre Chick’n range that includes a variety of plant-based crispy chicken breast patties, popcorn chicken bites and breast strips.

PHUTURE FOODS: PLANT-BASED HIGH-FIBRE CHICK’N

This new product range is part of PHUTURE®’s wider selection of high-fibre plant-based offerings. It is in line with the company’s mission to help consumers make more nutritious and sustainable choices without sacrificing food and flavours they love.

“While food is a big part of our culture, early on during our research, we discovered that a lot of Malaysians suffer from nutritional deficiencies,” said Jack Yap, CEO of PHUTURE®.

Phuture Food HIGH-FIBRE CHICK’N Burger - Potato Waffle Fries

“Although the plant-based food market in the country is rich in high-protein options, it lacks fibre, with Malaysian adults-only consuming about half the required daily amount on average. As this deficiency can lead to life-threatening conditions such as heart attacks and diabetes, we needed to create a plant-based alternative that doesn’t just appeal to the Malaysian palate but directly addresses dietary deficiencies in our community,” he added.

Appealing to the local love for fried chicken, PHUTURE®’s High-Fibre Chick’n range is innovatively created using PHUTURE®‘s 4-fibre blend, that consists of a mix of soluble and insoluble fibres such as oat fibre, apple fibre & etc. to naturally replicate the texture and flavour of chicken and help Malaysians reach their daily dietary requirements.

Phuture Food HIGH-FIBRE CHICK’N Burger Set

“We are very proud of the innovation we have achieved with our High-Fibre Chick’n range. Not only does it take care of daily fibre requirements, but it’s also perfectly matched to the local preferred taste profile - in addition to being more sustainable than regular meat. We realise that we can’t expect all Malaysians to make greener choices all the time, but we hope that we can make plant-based meats more accessible to the masses with this new range of products. The response so far has been very positive, with orders having sold out for 7-days straight since our soft launch. I hope this indicates a healthy appetite for plant-based meat alternatives,” said Yap.

We had the opportunity to taste and savour this new savour, PHUTURE®’s High-Fibre Chick’n burger and was pleased and satisfied with the taste and its texture, which resembles the actual meat.

Product Information about 𝐏𝐇𝐔𝐓𝐔𝐑𝐄®’𝐬 𝐇𝐢𝐠𝐡-𝐅𝐢𝐛𝐫𝐞 𝐂𝐡𝐢𝐜𝐤’𝐧: