Drinks Events: Elevate your daily routines and uncover your playful side with new experiences in your city with Edelweiss.

Life's seriousness often hinders us from engaging in exciting activities. But, deep down, everyone yearns for fresh experiences to break up their monotony. What if thrills and surprises awaited you right around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to revitalise fans and stimulate their senses so they may enjoy life playfully and excitingly.

With every sip of Edelweiss, fans may seek out fun, new experiences in their cities, from simple pleasures to deeper connections with people who matter - giving them a taste of the freedom, excitement, and playfulness. Edelweiss is here to inspire fans to rediscover their cities in a new light by upgrading their drinking experience and letting their playful side take over.

Feel The Alps in KL, Penang & Johor Bharu With Edelweiss

Fans can explore the refreshing spirit of Edelweiss in our cities, which are full of exciting adventures. Edelweiss began the #FeelTheAlps trip by mobilising a group of influencers to join in the excitement by sharing their ideas for rediscovering their cities. It could be finding a new favourite restaurant, travelling to a hidden treasure, or simply injecting a little fun into their daily routine. Fans can share their #FeelTheAlps experiences in the comments section of Edelweiss' social media posts or enter influencer-run contests for a chance to win exclusive prizes.

A one-night stay for two in Genting Highlands, as well as a voucher for the Edelweiss flagship store in Genting, are up for grabs. An Edelweiss Blade draught machine experience enables fans to taste the brew at home as part of something fresh and exciting to do. Besides that, fans can score cartons of Edelweiss products to enjoy the refreshing taste of Edelweiss at home too.

"We want to encourage Malaysians to actively seek new discoveries and fresh outlooks in their daily lives and in their cities. With Edelweiss, fans can now #FeelTheAlps wherever they are exploring their cities through a different lens; and, best of all, get rewarded as they embark on this journey with us. We're looking forward to seeing the various ways our fans enjoy their city, the Edelweiss way," said Archana Sridhara, Marketing Manager, International Premium Brands.

Edelweiss Blade Machine - Home Brewed Beer

Earlier this year, Edelweiss made its way into the Malaysian market and became a fan favourite. Brewed with all-natural ingredients and a unique blend of fresh mountain herbs, the result is a smooth, easy-to-drink wheat beer with a refreshing finish, golden cloudiness, and a subtle, fruity aftertaste. Edelweiss is unique as it offers a contemporary twist to a centuries-old wheat beer and now inspires fans to discover exciting, new and fresh experiences.

As fans continue to explore their cities, Edelweiss will soon be taking the Alpine experience to a whole new altitude with a flagship outlet and various pop-up bars near them. Be sure to stay tuned, as there will be more exciting updates soon!

There are also many other ways fans can score exclusive Edelweiss merchandise when they purchase Edelweiss products. They can visit the social media pages at facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/ to stay updated, or even check out www.drinkies.my for more information about the ongoing promotions.