The Immersive Tiger Den Experience
Tiger Beer, a globally acclaimed lager born in the streets of Asia, is celebrating its incredible journey against the odds through a series of engaging activities, including the immersive Tiger Den experience. The brand aims to inspire fans to be courageous and pursue their passions, just as Tiger Beer did when it defied the belief that brewing beer in tropical heat was impossible.
Boldly Asian, Globally Acclaimed Campaign
The "Boldly Asian, Globally Acclaimed" campaign, which runs until July 9th, encourages Malaysians to embrace the same courageous spirit that has propelled Tiger Beer to success in over 60 countries. The campaign started with fans worldwide capturing pictures of their favorite Tiger products against iconic buildings and sharing them on social media with the hashtags #TigerBeerMy and #GloballyAcclaimed.
For fans in the Klang Valley, the Tiger Den offers a uniquely immersive experience from June 15th to July 9th at Pavilion, Bukit Jalil. The Den features six zones: Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, The Crystal Cold Room, and The Tiger Bar. Visitors can enjoy engaging activities, interactive AR-fitti, t-shirt customization by Pestle and Mortar Clothing, limited-edition shoe customization by Edmond Looi, and ice-cold Tiger products accompanied by live DJ and band performances.
A Word from Tiger Beer Malaysia's Marketing Manager
Joyce Lim, Marketing Manager of Tiger Beer Malaysia, said, "As a brand that has always defied the odds, we wanted to provide unique experiences and activities for our loyal fans who have been with us throughout our journey. With this, Malaysians will be inspired to overcome the odds and pursue their passions. The Tiger Den truly is our brand’s journey brought to life, celebrating our achievements as we roar boldly forward."
Win Exciting Prizes with Tiger Beer
Fans can also win exciting prizes, including a trip to Singapore worth RM30,000 or a Tiger Metal Cooler Box worth RM350, by enjoying Tiger products at participating outlets, bars, and pubs.
Stay Updated on the Campaign and Giveaways
For more information on the "Boldly Asian, Globally Acclaimed" campaign, the Tiger Den, contest, and giveaways, visit https://tiger2023.tigerbeer.com/ and follow Tiger Beer on Facebook (www.facebook.com/TigerBeerMY) and Instagram (www.instagram.com/tigerbeermy).
Please note that Tiger Beer promotions and activities are strictly for non-Muslims aged 21 and above only, and HEINEKEN Malaysia advocates responsible consumption and urges consumers not to drink and drive.
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