In a significant move, Coles Supermarkets, Australia's leading retailer, has entered the Malaysian market through an exclusive collaboration with Jaya Grocer, a well-known supermarket brand. 

This partnership allows Jaya Grocer to expand its Australian product offerings by introducing over 1,000 products from Australian-based brands, including Coles. 

The availability of these products will be across all 43 Jaya Grocer stores and through GrabMart delivery nationwide. This article will delve into the details of this collaboration, its implications for both companies and the benefits it brings to Malaysian consumers.

Coles Enters Malaysia Through Jaya Grocer

Expanding Australian Product Offerings

Jaya Grocer, known for its diverse range of quality fresh ingredients and imported goods, has partnered with Coles to enhance its offerings. The collaboration brings in 200 products from Coles, ensuring that customers can enjoy a wide variety of Australian products. 

Additionally, Jaya Grocer will feature products from other Australian-based brands, further enriching their selection. This strategic decision aims to cater to the needs of the large Australian expat community in Malaysia while providing all customers with high-value and quality products.

The Ceremony and Collaboration

A symbolic ceremony took place at Jaya Grocer Starling Mall to mark the collaboration between Jaya Grocer and Coles. The event was witnessed by the Australian Deputy High Commissioner to Malaysia, Clare Gatehouse, and received support from the Australian Trade and Investment Commission (Austrade). 

The collaboration showcases Jaya Grocer's commitment to bringing quality Australian products to its customers. Simultaneously, Coles is running a "Coles Own Brand Promotion" at all 43 Jaya Grocer outlets nationwide.

The Statements

During the ceremony, Jaya Grocer Deputy CEO, Daniel Teng, expressed his enthusiasm for the collaboration and the opportunity to offer customers an extensive range of quality Australian products. He emphasized the importance of this partnership and the value it brings to customers. 

Coles General Manager for Exports and Fresh Commercial, Will Mulholland, highlighted Coles' dedication to delivering high-quality products and supporting Australian producers. He expressed delight in expanding Coles' presence in the Malaysian market through Jaya Grocer.

Benefits for Shoppers

Shoppers can look forward to special promotions and discounts on Coles Own Brand products at Jaya Grocer until 9th July. Popular items such as Coles Rice Crackers Seaweed, Coles Chocolate Finger Biscuits, Coles Drinking Chocolate, and Coles Hot Chocolate Sachets are among the products on offer. 

Moreover, customers can enjoy additional value deals and discounts every month by joining the Jaya Grocer Membership program powered by Grab. The membership program can be accessed directly through the Grab mobile app.