Firing Up The Grills, Renowned Chefs Take Malaysians Beyond The Ordinary At Upcoming Festival.

Guinness Malaysia is calling all fans and food enthusiasts to embark on a tantalizing taste adventure that goes beyond the ordinary. Brace yourself for the return of "Guinness Flavour By Fire," an extraordinary event that harnesses the power of fire and infusion to create a unique culinary experience. 

The festival is set to take place on the 18th – 20th August at Sentul Depot, Kuala Lumpur, and the 2nd – 3rd September at Fort Cornwallis, Penang.

GUINNESS FLAVOUR BY FIRE BLAZES BACK WITH FIERY INFUSIONS

Unleashing the Flames of Flavour

At Flavour By Fire, Guinness unleashes a plethora of flavors that will excite even the most discerning palate. Flame-cooked foods undergo the Maillard reaction, releasing distinctive rich flavors, textures, hues, and aromas that elevate the dining experience to new heights. Guinness, renowned for its mastery in understanding this phenomenon, is brewed with fire-roasted barleys at a scorching 232 degrees Celsius, resulting in a distinctive taste that reigns supreme.

Culinary Mastery Takes the Stage

The heart of the festival lies in the culinary prowess of renowned chefs who are poised to showcase their mastery over fire. These talented chefs go beyond the ordinary, igniting creativity as they craft an array of Guinness-infused dishes that promise to tantalize and excite the taste buds of all attendees.

"Guinness has a sensational depth of flavors that chefs know how to appreciate, and that drinkers can’t resist. As people are constantly on the lookout for fresh, conversation-worthy food adventures, our festival is the perfect occasion for fans and foodies alike to come together and indulge in an authentically Guinness experience you won’t find anywhere else," said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia.

"A memorable experience can be defined in many ways but for Guinness, it’s great stout, great food, and great company," added Lim.

A Symphony of Entertainment

The festival will come alive with a backdrop of lively local musicians, adding to the convivial atmosphere that Guinness fans have come to adore. Engaging activities will further fuel the excitement, making this a must-attend event for all food and beer enthusiasts.

Promotions and Prizes Galore

For those eagerly anticipating the festival, there are enticing promotions and prizes to be won. By visiting participating outlets, attendees stand a chance to win exciting prizes, including exclusive invites to the festival Finale Party, Arthur’s Storehouse dining vouchers, and Guinness smoky marinade sauce. But the treats don't end there – head to your nearest convenience store and stand to win a Guinness mini fridge filled with Guinness Draught In A Can with every purchase of a Guinness Draught or Guinness Foreign Extra Stout. Hurry, as all promotions are valid while stocks last.

Unleash Your Inner Chef - A Fun Digital Contest

For aspiring chefs among the crowd, Guinness offers a fun digital contest. Participants can try their hand at creating Guinness infusion recipes and stand a chance to see their winning recipes brought to life, fire-cooked, and prepared by expert chefs in real time at the festival! Rally on Guinness Instagram and/or Facebook today to upload your emoji “recipes” and tag @GuinnessMY to participate.

Take Part in the Long Bar Challenge

Get ready for some interactive fun at the festival's Long Bar Challenge. Participate to win exclusive Guinness T-shirts, vouchers, or merchandise and showcase your love for the iconic brand.

Capture the Moment with Guinness STOUTie

No festival is complete without capturing memories, and Guinness has you covered. The Guinness STOUTie machine stations will immortalize your selfie photograph imprinted on the creamy Guinness head – a quirky and unforgettable memento.

Elevate the Experience with a Party Keg

For those seeking an elevated experience, gather a group of 10 friends and indulge in a private space with access to your own bar with the Party Keg. The Party Keg package comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300, and one (1) entry to the Long Bar Challenge.

Take the Flavors Home

The festival isn't just about indulging on-site; you can also take the flavors beyond the ordinary home with you. With every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival, you'll receive a complimentary Guinness-infused meat rub – the perfect way to relish the festival experience even after it's over.

Conclusion

Guinness Flavour By Fire is more than just a festival; it's a celebration of unique tastes, bold flavors, and the art of infusion. Set against a backdrop of culinary excellence and entertainment, this extraordinary event promises an unforgettable experience for all attendees. Don't miss the chance to ignite your senses and embark on a gastronomic journey like no other.

FAQs

When and where does the Guinness Flavour By Fire Festival take place? 

The festival will be held on the 18th – 20th of August at Sentul Depot, Kuala Lumpur, and the 2nd – 3rd of September at Fort Cornwallis, Penang.

What is the Maillard reaction, and how does Guinness leverage it? 

The Maillard reaction is a chemical reaction that occurs during the cooking process, resulting in the release of distinctive flavors and aromas. Guinness, with its fire-roasted barleys brewed at 232 degrees Celsius, uses this phenomenon to achieve its unique and rich taste.

How can I participate in the Long Bar Challenge? 

Participation in the Long Bar Challenge is open to all festival attendees. Simply register at the designated area to compete and stand a chance to win exclusive Guinness T-shirts, vouchers, or merchandise.

Are there any promotions or prizes available? 

Yes, there are exciting promotions and prizes up for grabs, including exclusive invites to the festival Finale Party, dining vouchers, and mini-fridges filled with Guinness Draught In A Can.

Can I take home the festival experience with me? 

Absolutely! With every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival, you'll receive a complimentary Guinness-infused meat rub to savor the flavors beyond the event.

Get ready to unleash your taste buds and join in the celebration of Guinness Flavour By Fire! For more information and updates, visit https://www.guinnessflavourbyfire.my/ or follow Guinness Malaysia on Facebook and Instagram.