Experience the Boldness of SUPER™ Classic - A Perfect Cup for Every Coffee Enthusiast

In the vibrant world of coffee connoisseurs, where taste preferences span the spectrum, a new contender has emerged to captivate the Malaysian palate – SUPER™ Classic. As an iconic name in the realm of Coffee & Tea, SUPER™ has ventured into uncharted territory with its latest creation, a robust and invigorating instant black coffee that promises to redefine the coffee-drinking experience. 

Let's delve into the intriguing journey of SUPER™ Classic and uncover why it's poised to become a staple in every Malaysian household.

NEW SUPER Coffee Classic: An Instant Black Coffee for the Malaysian Palate

Crafting the Perfect Blend

At the heart of SUPER™ Classic lies a meticulous craft that combines artistry and science. Carefully curated from 100% Robusta beans, this instant black coffee is a testament to the brand's unwavering commitment to quality and taste. Robusta beans, known for their full-bodied nature and distinct flavor profile, are the cornerstone of this innovative creation. Whether you're an ardent coffee enthusiast or a casual sipper, SUPER™ Classic's unique blend is sure to leave a lasting impression on your taste buds.

A Symphony of Flavors

One sip of SUPER™ Classic, and you'll embark on a sensory journey that dances on your palate. The boldness of the black coffee is harmoniously balanced with an underlying smoothness that sets it apart. Malaysian coffee aficionados are well-acquainted with the preference for condensed milk or evaporated milk, and SUPER™ Classic takes this preference into account. It allows the robust coffee flavor to shine through the creaminess, offering a symphony of flavors that truly resonate with local tastes.

Fulfilling the Malaysian Coffee Dream

For many Malaysians, coffee is more than a mere beverage – it's a cherished ritual, a source of comfort, and a catalyst for conversations. Fiona Tan, the General Manager of Jacobs Douwe Egberts Malaysia, the proud parent company of SUPER™ Coffee, understands this sentiment intimately. 

"We Malaysians love our coffee strong with condensed milk or evaporated milk," she remarks. The launch of SUPER™ Classic is a tribute to this coffee culture, addressing the desire for instant coffee that embodies strength, flavor, and aroma.

Elevating Everyday Moments

In the hustle and bustle of modern life, a steaming cup of coffee often serves as the anchor for our day. SUPER™ Classic doesn't merely offer convenience; it elevates the entire coffee-drinking experience. With long working hours becoming the norm, the need for a revitalizing cup of coffee becomes all the more crucial. SUPER™ Classic steps up to the challenge, infusing your mornings with a burst of energy and imbuing your conversations with richness.

Shuib: The Everyday Hero

SUPER™ Classic's resonance with the Malaysian lifestyle is beautifully encapsulated in its choice of brand ambassador – Shuib. A multifaceted individual, Shuib embodies the roles and aspirations of everyday Malaysians. 

As a devoted husband, a father of four, a successful radio deejay, and an enterprising entrepreneur, Shuib juggles a myriad of responsibilities, much like his fellow countrymen. This alignment of values and experiences makes Shuib the perfect collaborator to champion the essence of SUPER™ Classic.

A Shared Passion

"We Malaysians are always resilient, we work incredibly hard, giving our best to better the lives of those around us," Fiona Tan emphasizes. The partnership with Shuib is rooted in this shared passion and commitment to excellence. Both SUPER™ and Shuib understand the significance of a gratifying cup of 'kopi padu' that fuels determination and perseverance. It's a union that reflects the spirit of Malaysia, where each sip of SUPER™ Classic becomes a tribute to the unwavering dedication of its people.

Spreading Festive Cheer

As the nation gears up to celebrate Hari Malaysia, SUPER™ joins the festivities with its 'Semarakkan Hari Malaysia' contest. From August 16th to September 30th, 2023, Malaysians have the opportunity to participate in this exciting contest. 

Prizes range from the exhilarating Modenas Dominar D250 to an exclusive 'makan-makan' session with Shuib, and shopping vouchers worth RM21,000. To enter, all that's required is the purchase of any SUPER™ product, with terms and conditions applying.

Availability and More

The captivating allure of SUPER™ Classic is now within arm's reach, available at leading grocery retailers across Malaysia. Your journey to discover the perfect black coffee experience begins with a simple visit to your local store. 

For those seeking a deeper connection with the brand, the Facebook Page of SUPER™ Coffee offers a treasure trove of information, updates, and promotions that'll keep you engaged and informed.

Conclusion

In a world where coffee transcends beyond being a beverage to become a cherished companion, SUPER™ Classic steps in to redefine the parameters of a perfect cup. With its boldness, smoothness, and unmistakable Malaysian flair, it captures the essence of a nation that thrives on resilience and passion. As you indulge in the rich flavors of SUPER™ Classic, remember that each sip is a celebration of your spirit, your dreams, and your unwavering journey.

FAQs

1. What sets SUPER™ Classic apart from other instant coffees? 

SUPER™ Classic is carefully crafted from 100% Robusta beans, delivering a bold yet smooth flavor that resonates with the Malaysian taste.

2. How does SUPER™ Classic cater to local preferences? 

Recognizing the penchant for condensed or evaporated milk, SUPER™ Classic allows the robust coffee flavor to harmonize with creaminess.

3. Who is Shuib, and why is he SUPER™ Classic's brand ambassador? 

Shuib is a multifaceted individual embodying the roles and aspirations of everyday Malaysians, making him a perfect fit for SUPER™ Classic's ethos.

4. What is the 'Semarakkan Hari Malaysia contest? 

The contest, running from August 16th to September 30th, 2023, offers participants a chance to win exciting prizes by purchasing any SUPER™ product.

5. Where can I find SUPER™ Classic? 

SUPER™ Classic is available at major grocery retailers across Malaysia, bringing the perfect cup of black coffee closer to you.

#SuperMalaysia #SuperKopiKlasik #KopiKlasik