BuddyDriver: Your Ticket to a Carefree Night

Global Beer Responsible Day is upon us, and this year, Carlsberg Malaysia is taking the celebration to a whole new level. In a bid to promote responsible drinking and discourage drink-driving, Carlsberg Malaysia has partnered with BuddyDriver by TREVO to offer discounted rides for consumers.

 

With 33 dedicated employees joining the cause as #CELEBRATERESPONSIBLY employee ambassadors, this initiative promises to make bar hopping in Kuala Lumpur's 50 trendiest hotspots safer and more enjoyable than ever before.

Sip, Savor, and Stay Safe: With Carlsberg #CELEBRATERESPONSIBLY At KL’s 50 Trendiest Hotspots

The #CELEBRATERESPONSIBLY Campaign

Carlsberg Malaysia has been committed to its ZERO Irresponsible Drinking program for eight consecutive years, and the #CELEBRATERESPONSIBLY campaign is a cornerstone of this effort. The primary objectives of the campaign are to raise awareness among consumers about the permitted national blood alcohol content (BAC) limit of 0.05% and to provide convenient alternatives for getting home safely after enjoying a drink.

Safe Bar Hopping

Over four consecutive Fridays, from September 22nd to October 20th, 2023, consumers can revel in the vibrant nightlife of Kuala Lumpur's drinking hotspots. These hotspots include Changkat, Cheras, Solaris, Mont Kiara, Publika, Plaza Arakadia, Sri Petaling, Hartamas, and Old Klang Road. During these hours, from 8.00pm to 11.00pm, consumers can spot the #CELEBRATERESPONSIBLY employee ambassadors, accompanied by their BuddyDriver partners.

Discounted Rides

To make safe bar hopping even more enticing, Carlsberg Malaysia and BuddyDriver by TREVO offer exclusive promotions. First-time users can use the promotional code "CELEBRATERESPONSIBLY" to claim a one-hour free BuddyDriver ride, complete with up to RM53 off. For subsequent rides, the code "CELEBRATERESPONSIBLY10" provides a 10% discount, capped at RM30.

Corporate Perspective

Pearl Lai, Carlsberg Malaysia's Corporate Affairs & Sustainability Director, emphasized the power of consumers in effecting change regarding drinking and driving. By opting for e-hailing or chauffeur-on-call services, consumers can make responsible choices. The #CELEBRATERESPONSIBLY campaign provides consumers with a tool to measure their BAC levels and share knowledge about alcohol tolerance.

Nicholas Tan, Corporate & Marketing Activation Senior Executive at Carlsberg Malaysia, expressed pride in the increasing number of co-workers volunteering as employee ambassadors. He emphasized the importance of raising awareness about responsible drinking and encouraging people to opt for safer transportation options.

Partnership with BuddyDriver by TREVO

Shylendra Nathan, Chief Executive Officer of SOCAR Mobility Malaysia, which oversees the operations of SOCAR and TREVO, praised the partnership with Carlsberg Malaysia. He highlighted the importance of promoting responsible drinking and offering a safe, reliable, and affordable transportation service to prevent drink-driving incidents.

Impactful Initiatives

Throughout the year, Carlsberg Malaysia has engaged with 5,397 consumers through various #CELEBRATERESPONSIBLY activations and brewery visits. Their mission to achieve 'ZERO Irresponsible Drinking' aligns with the UNSDG Goal #3, which seeks to ensure healthy lives and promote well-being for all at all ages. The brewer's efforts have included the deployment of 41 employee ambassadors across five activations and three large-scale music festivals nationwide.

Conclusion

As we celebrate Global Beer Responsible Day, let us remember the importance of responsible drinking. Carlsberg Malaysia's #CELEBRATERESPONSIBLY campaign, with its discounted rides and employee ambassadors, is a commendable initiative that empowers consumers to make safer choices while enjoying their favorite brews. 

With the support of BuddyDriver by TREVO and the commitment of Carlsberg Malaysia, this year's celebration promises to be both enjoyable and responsible. Always remember, #CELEBRATERESPONSIBLY – if you drink, don't drive! Cheers to a safe and enjoyable night out in Kuala Lumpur's trendiest hotspots.

Frequently Asked Questions (FAQs) About Responsible Drinking and #CELEBRATERESPONSIBLY

Q1. What is responsible drinking, and why is it important?

A. Responsible drinking involves consuming alcoholic beverages in a way that doesn't harm yourself or others. It's important because it promotes safety, and well-being, and reduces the risk of alcohol-related accidents.

Q2. What is the main goal of Carlsberg Malaysia's #CELEBRATERESPONSIBLY campaign?

A. The primary goal of the #CELEBRATERESPONSIBLY campaign by Carlsberg Malaysia is to raise awareness about responsible drinking and provide consumers with safe alternatives for getting home after enjoying a drink.

Q3. How can I identify my alcohol tolerance level?

A. Understanding your alcohol tolerance is crucial. The #CELEBRATERESPONSIBLY campaign offers resources to help you measure your blood alcohol content (BAC) and make informed decisions about your alcohol consumption.

Q4. What are the consequences of drink-driving, and how can I avoid it?

A. Drink-driving can lead to accidents, injuries, and legal troubles. To avoid it, consider using services like BuddyDriver, a safe and reliable transportation option offered in partnership with the campaign.

Q5. How can I get involved in promoting responsible drinking in my community?

A. You can get involved by spreading the message of responsible drinking, supporting initiatives like #CELEBRATERESPONSIBLY, and educating friends and family about the importance of making responsible choices when it comes to alcohol.

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