Top regional lifestyle tea brand ‘brews positivity’ with new mascot and tagline

The Kuala Lumpur night skyline recently witnessed a spectacular display of light as Tealive, the leading regional lifestyle tea brand, unveiled the "Largest Tealive Bubble Tea Cup" atop the iconic TSLaw Tower. 

This grand event, held on April 30th, coincided with International Bubble Tea Day and marked a significant milestone for both Tealive and bubble tea enthusiasts nationwide.

 Tealive Lights up KL Skyline with Largest Bubble Tea Cup, Marking International Bubble Tea Day

Tealive's Transformation of TSLaw Tower

In a mesmerizing display of creativity and innovation, Tealive adorned two facades of the 48-storey TSLaw Tower with LED lights, creating a virtual representation of a giant bubble tea cup. Standing at an impressive 185 meters tall, with widths of 40 meters and 36 meters, these illuminated facades captivated onlookers and showcased the brand's commitment to creativity and positivity.

Unveiling of the New Tagline: "Brewing Positivity"

Accompanying this visual spectacle was the introduction of Tealive's new tagline, "Brewing Positivity." This strategic rebranding reflects Tealive's mission to foster a culture of optimism and resilience, not only among its customers but within society as a whole. Bryan Loo, the founder and CEO of Loob Holding Sdn Bhd, emphasized the importance of this new direction, stating that it signifies Tealive's evolution as a brand dedicated to spreading joy and inspiration.

Founder's Message: Embracing Positivity and Innovation

In a heartfelt message to Tealive's loyal supporters, Bryan Loo expressed his gratitude for their unwavering enthusiasm over the years. He highlighted Tealive's continuous efforts to innovate and push boundaries, citing the brand's role as a pioneer in the Malaysian F&B industry. Loo reiterated Tealive's commitment to creating memorable experiences and fostering a sense of community among its patrons.

Tealive's Impact: From Local Success to Regional Recognition

Since its inception, Tealive has not only established itself as Malaysia's premier lifestyle tea brand but has also garnered acclaim on a regional scale. With a growing presence across Southeast Asia, Tealive has become a symbol of Malaysian ingenuity and entrepreneurial spirit. Loo attributed this success to the brand's unwavering dedication to quality, innovation, and customer satisfaction.

Introducing Bru, the New Mascot: Spreading Positivity One Bubble at a Time

As part of its rebranding efforts, Tealive unveiled its new mascot, Bru, a quirky character with a boba-filled head. Bru embodies the spirit of positivity and resilience, serving as a beacon of hope in challenging times. Through his infectious energy and playful demeanor, Bru aims to uplift spirits and inspire joy among Tealive's diverse community of tea enthusiasts.

Launch Event: Celebrating in the Bru-niverse

The official launch of Tealive's rebranding campaign, aptly named "The Bru-niverse," kicked off with a vibrant event at Lot 10 Bukit Bintang. Attendees were treated to an array of activities, including the Giant Boba Toss, Run with Bru, and personalized Yumbler giveaways. The event served as a testament to Tealive's dedication to engaging with its customers and fostering a sense of belonging.

New Drink Range: Indulging in Mega Pearl Peach Paradise

In conjunction with the rebranding campaign, Tealive introduced a tantalizing new range of beverages, including the Mega Pearl Peach Paradise series. Combining the refreshing flavors of Peach Oolong Tea with Tealive's signature chewy pearls, these drinks offer a delightful sensory experience for bubble tea aficionados. Additionally, Tealive unveiled other innovative concoctions, such as Mango Peach Oolong Tea and Bang Bang Peach Oolong Tea Latte, further expanding its diverse menu offerings.

Community Engagement: Sharing Joy and Refreshment

Throughout the campaign, Tealive remained committed to giving back to the community and spreading joy to its loyal patrons. Over 1,000 free drinks were distributed, along with 600 servings of Tealive Wall's ice cream and OATSIDE treats. The event also featured captivating dance performances and celebrity appearances, creating memorable moments for attendees of all ages.

Social Media Amplification: Inspiring Positivity Online

To extend the reach of its rebranding efforts, Tealive leveraged the power of social media to connect with its audience and amplify its message of positivity. Through engaging content and interactive campaigns, Tealive encouraged fans to join the conversation and share their stories of joy and inspiration. The campaign's digital footprint reached far and wide, reaffirming Tealive's status as a beloved household name.

Conclusion

In conclusion, Tealive's transformation of TSLaw Tower and the launch of its rebranding campaign represent a significant milestone in the brand's journey. By embracing positivity and innovation, Tealive aims to inspire a new generation of tea enthusiasts and foster a sense of unity within the community. With its fresh new identity and commitment to spreading joy, Tealive continues to redefine the landscape of the F&B industry and uplift spirits one bubble tea at a time.

FAQs (Frequently Asked Questions) about Tealive new mascot and tagline

Q1. What inspired Tealive to unveil the Largest Bubble Tea Cup on International Bubble Tea Day?

A. Tealive chose to mark International Bubble Tea Day with this grand gesture as a tribute to its loyal customers and the growing popularity of bubble tea worldwide. The event served as a celebration of joy and positivity, reflecting Tealive's commitment to innovation and creativity.

Q2. Who is Bru, and what is his role in Tealive's rebranding campaign?

A. Bru is Tealive's new mascot, characterized by his playful demeanor and boba-filled head. He symbolizes the brand's commitment to spreading positivity and resilience in the face of adversity. Through his quirky personality, Bru aims to connect with customers on a deeper level and inspire them to embrace life's challenges with optimism.

Q3. What are the key highlights of Tealive's rebranding campaign?

Tealive's rebranding campaign encompasses several key elements, including the unveiling of the new tagline, "Brewing Positivity," the introduction of the mascot, Bru, and the launch of innovative new beverages. The campaign aims to engage with customers on multiple fronts, fostering a sense of community and belonging.

Q4. How is Tealive leveraging social media to amplify its message of positivity?

A. Tealive is harnessing the power of social media to connect with its audience and amplify its message of positivity. Through engaging content, interactive campaigns, and user-generated content, Tealive encourages fans to share their stories and experiences, fostering a sense of camaraderie and unity among its diverse community of tea enthusiasts.

Q5. What can customers expect from Tealive in the future?

A. Moving forward, customers can expect Tealive to continue innovating and pushing boundaries in the F&B industry. With a renewed focus on positivity and customer engagement, Tealive aims to create memorable experiences and inspire joy among its patrons. Whether through new menu offerings, exciting events, or community initiatives, Tealive remains committed to delighting customers and spreading happiness one bubble tea at a time.

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