CHINESE NEW YEAR CELEBRATION: Having had a rather muted Chinese New Year (CNY) celebration for the past two years, Carlsberg invites everyone to come together to support local art, culture, food and beverage (F&B) at KL’s heritage core, Petaling Street. Setting up at REXKL from 17 January to 13 February, Carlsberg has curated a one-month immersive CNY celebration.
The event promotes local F&B and tourism in Chinatown by bringing a vibrant interactive experience to KL’s cultural hub. Carlsberg’s ‘Coming Together for a Smoother Year’ campaign offers urbanites a unique avenue to experience the contemporary culture, local gastronomic delights along with digital immersive experience.