With more than 121 years of Chocolate making heritage; New Zealand’s most trusted chocolate brands now aims for a stronger foothold not only in the Malaysian market but also in China, North Asia and South East Asia.
Whittaker’s Chocolate New Zealand has been producing quality chocolates in their factory in Porirua, Wellington for more than a century but it wasn’t until the 1990s that it began to venture further across the region.
Malaysia is currently Whittaker’s fourth largest market, and in the coming years, its Head of International Markets Matt Whittaker, the great-grandson of founder James Henry Whittaker, wants to see the brand increase its market share in Malaysia by at least five-fold.
“We are proud to be an exporter of premium New Zealand produce and to be expanding our community of Whittaker's Chocolate Lovers around the world, ” Whittaker told during the Whittaker's Indulgence Tour at Jaya Grocers Starling Mall.
According to Matt, Whittaker's Chocolates are made from bean to bar; this ensures the quality and taste of each of our products, we know we have total control of each and every step of our chocolate making process, from sourcing the bean to making the bar.
Whittaker's core range is the Halal Certified and features a variety of flavours available in 200g Blocks, 50g Slab, 50g Chunks and Mini Slabs.
Whittaker’s positions itself as a premium chocolate brand in the Malaysian market as the chocolates are made in New Zealand and as a result, are slightly more expensive than some bigger chocolate brands which are produced either here or in the region.
Whittaker's also has a premium chocolate range, the Artisan Collection. This range is in 100g sizes and features unique flavours combinations which have been created using the finest ingredients from New Zealand.
Having been voted New Zealand’s most trusted brand for the past six years by the New Zealand Reader’s Digest, Whittaker’s is now also working on to become a brand synonymous with New Zealand for the international community.
The company is also known for its high-level engagement with Whittakers Chocolate Lovers on social media; which enables Whittaker's to share its passion for chocolate and stay connected with what consumers think.
Whittaker's Chocolate Lovers Facebook Page currently has about 100,000 followers in Malaysia and Singapore.
Whittaker's will be partnering with Ben's Independent Grocer located at Ikano Power Centre to give away complimentary mini Whittaker's chocolate slab with every chocolate purchased. Promotions run from 12th to 15th October 2017 and are on a first come first serve basis.
