Celebrating Culinary Creativity: Innovating Australian Lamb for Ramadan and Hari Raya Traditions

What happens when you combine culinary brilliance with a festive spirit? The Lambassador Challenge brings this magic to life! This unique competition recently showcased the versatility of Australian lamb and beef in creating modern dishes inspired by the rich traditions of Ramadan and Hari Raya. The event not only celebrated culinary innovation but also highlighted the cultural and communal aspects of these festivals.

Event Details

The challenge occurred at the University of Wollongong, Glenmarie, Shah Alam. Six top culinary schools participated, each tasked with crafting an exceptional dish using Australian lamb as the focal point. The teams could use only up to 12 ingredients, reflecting contemporary culinary trends while honoring traditional flavors. The competition aimed to inspire creativity while emphasizing sustainability and quality.

Aussie Lamb - Lambassador Challenge Innovate Australian Lamb for Ramadan and Hari Raya

Beyond Meat: WonderMeat's Nutritional Wonders

In a groundbreaking move towards a sustainable future, GoodMorning Global Group Holdings Berhad has unveiled 'WonderMeat,' Malaysia's first dry mix complete nutrition plant-based meat (PBM). 

This innovative food product, recognized in the Malaysian Book of Records, is set to meet the increasing global demand for plant-based alternatives. Let's delve into the details of this transformative product and its impact on the culinary landscape.

Planting a Sustainable Future: GoodMorning Global Group Launches WonderMeat in Malaysia

Professional Butchery: Reviving a Time-Honored Craft for Malaysia's Culinary Future

In the bustling world of modern cuisine, the art of professional butchery is often overlooked. However, it plays a vital role in ensuring that the succulent meats we savor at restaurants or purchase from grocery stores meet the highest standards of quality and taste. 

To rekindle this time-honored craft and nurture a new generation of skilled butchers, the Aussie Meat Academy, supported by Meat & Livestock Australia, organized the Ultimate Young Butchers Challenge at Culinaire Malaysia 2023, held from September 19 to 22 at the Kuala Lumpur Convention Centre. This event not only celebrated the butchery profession but also set a benchmark for its future.

Meat Mastery Unleashed: The Ultimate Young Butchers Showdown at Culinaire Malaysia 2023 

In a significant move, Coles Supermarkets, Australia's leading retailer, has entered the Malaysian market through an exclusive collaboration with Jaya Grocer, a well-known supermarket brand. 

This partnership allows Jaya Grocer to expand its Australian product offerings by introducing over 1,000 products from Australian-based brands, including Coles. 

The availability of these products will be across all 43 Jaya Grocer stores and through GrabMart delivery nationwide. This article will delve into the details of this collaboration, its implications for both companies and the benefits it brings to Malaysian consumers.

Coles Enters Malaysia Through Jaya Grocer

A Delicious Three-Day Festival

NMooMoo, the leading food delivery platform, celebrated its second anniversary in style with the launch of the Moomazing Food Festival. The three-day festival, held at Carpark B, Stadium Bukit Jalil, featured over 90 food stalls and attracted thousands of guests comprised of food lovers, families, and curious Malaysians alike.

A Wide Variety of Delicious Treats

The festival treated visitors to a wide variety of delicious treats, including Mala Noodles, BBQ Skewers, Nasi Ayam, authentic Thai Food, and sinfully indulgent desserts like macaroons, bubble waffles, and ice cream. The event also featured live performances from The Rebels Cheer Team, musicians Elaine Lee and Ava, and a Greatest Showman showcase by HyperActive Entertainment.

NMooMoo Celebrates 2nd Anniversary with Moomazing Food Festival Featuring 90 Local F&B Merchants

Park Village Nasi Lemak Sambal Now Available At Jaya Grocer & Grab Signature Brands

Jaya Grocer Launches First-of-its-Kind Private Label Range in Partnership with Grab Signature Brands

The new series of Jaya Grocer Private Labels kicks off with the famed Village Park Nasi Lemak Sambal

Jaya Grocer Launches Private Label Range

Jaya Grocer, one of Malaysia's leading supermarket chains, has launched its first-ever private label range in partnership with Grab Signature Brands. The new range of exclusive products will feature Malaysia's best-loved brands, beginning with Village Park Nasi Lemak's renowned Sambal Nasi Lemak.

To All The Guinness Lovers out there. Guinness Malaysia enhanced the customer experience in July with the opening of the House of Guinness, an outlet for fans to explore the innovation of Guinness Draught in a Can.

This year, in conjunction with International Stout Day, the company is reintroducing the House of Guinness, this time with the theme of #ItIsAMatterOfTaste, emphasizing Guinness products and the magic behind them.

House of Guinness - Celebrate International Stout Day @ Piazza Pavilion Bukit Jalil Kuala Lumpur

Food Events: Mi MAGGI® recently commemorated 51 years of history with Malaysians with its annual MAGGI® SAH Malaysia! campaign, which coincided with Malaysia's 65th Independence Day and 59th Malaysia Day. The campaign completed today with a Grand Finale and on-ground fiesta celebration as MAGGI ® biggest event of the year was staged at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).

Mi MAGGI® has been a Malaysian favourite since its introduction in 1971, from a savory bowl of MAGGI® Soup noodles at home or to a plate of MAGGI® Mi Goreng at the restaurant, it has been a taste worthy experience for many including yours truly.

Maggi SAH Malaysia Presents the Most Viral Mi MAGGI® Masterpieces That Will Blow Your Mind!

In collaboration with PRESMA, PRIMAS, Celebrities & Food Influencers

Carlsberg CNY 2022 Promotion - CNY Celebration At REX KL Chinatown - Coming Together for a Smoother Year

CHINESE NEW YEAR CELEBRATION:  Having had a rather muted Chinese New Year (CNY) celebration for the past two years, Carlsberg invites everyone to come together to support local art, culture, food and beverage (F&B) at KL’s heritage core, Petaling Street. Setting up at REXKL from 17 January to 13 February, Carlsberg has curated a one-month immersive CNY celebration. 

The event promotes local F&B and tourism in Chinatown by bringing a vibrant interactive experience to KL’s cultural hub. Carlsberg’s ‘Coming Together for a Smoother Year’ campaign offers urbanites a unique avenue to experience the contemporary culture, local gastronomic delights along with digital immersive experience.

Carlsberg CNY 2022 Promotion - CNY Celebration At KL Chinatown - Coming Together for a Smoother Year

Marrybrown CNY 2022 Egg-stra Lagi Ong Promotion Is Back

Chinese New Year Promotion: Marrybrown’s Egg-stra Ong menu is making a comeback with Lagi Power this Chinese New Year, especially on their burger where chilli flakes are sprinkled on the bun and extra salted egg sauce.

The mild spiciness from the chilli flakes burger bun and salted egg sauce is the perfect combination that will give egg-stra deliciousness to your taste buds.

Celebrate an egg-stra prosperous Chinese New Year with the Egg-stra Ong MB Crispy Chicken and Egg-stra Ong Chicken Burger with savoury salted-egg sauce from now until 28th February 2022.

For those who want to indulge in both Egg-stra Ong Burger and MB Crispy Chicken with their family and friends, they can opt for the Egg-stra Ong Big Box and Egg-stra Ong Family Meal which are suitable for a festive get-together.

Marrybrown CNY 2022 Egg-stra Lagi Ong Promotion

The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.

By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is declaring that for The Year of the Tiger, he is inspired to go after his boldest ambition yet – to win a major trophy for his country. 

Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and has incited fans to share their own bold goals too. All fans have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger.

TIGER BEER CNY 2022 Promotion - ROAR Together with Tiger Beer

Tiger Street Food Virtual Festival 2021 - ‘XPERIENCE THE XTRAORDINARY’

Beer Festival: The Tiger Street Food Virtual Festival, it is now an annual event that allows Tiger Beer fans the ability to enjoy all the street food delivered to you accompanying your favourite beer. Now you can drink responsibly at home enjoying these delicious fares. From 12th November 2021 to 19th December 2021, you can visit the virtual website and order these treats from the Tiger Beer Street Food Virtual festival website.

Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food flavours. As a progressive brand, Tiger is dedicated to hyping up fans’ street food experience by continually introducing new and innovative features.

‘XPERIENCE THE XTRAORDINARY’ WITH TIGER STREET FOOD

PLANT-BASED FOOD: There is a lot of hype about the food scene in the world; one of the most popular is the availability of plant-based food. This might not be new to the vegan, but one of the latest to hit the market is PHUTURE®’s High-Fibre Chick’n - A Malaysian food tech startup.

PHUTURE®’s state-of-the-art technology creates nutritious plant-based meat without compromising on its taste and texture. The company has recently launched its High-Fibre Chick’n range that includes a variety of plant-based crispy chicken breast patties, popcorn chicken bites and breast strips.

PHUTURE FOODS: PLANT-BASED HIGH-FIBRE CHICK’N

Australian Halal Meat: Steak served medium-rare is one of my most popular dishes. When it comes to making a superb steak, nothing beats Australian beef. Choosing your favourite cut, mine being the striploin, and pairing it with a black pepper sauce, and you've got yourself a really filling meal for the day. With True Aussie Beef, you can finally be certain of the authenticity and high quality that you expect. 

You can watch my Black Angus Striploin With Mushroom Black Pepper Sauce entire cooking video on YouTube. A quick and easy steak dish that you can whip up in no time.

Beef Up -  True Aussie Beef By Meat & Livestock Australia - Top Quality Halal Australian Meat

LATEST UPDATE: HALAL STATUS OF VIT'S INSTANT NOODLES

HALAL STATUS: As known to many VIT’S Instant Noodle have been certified halal since 1980. Recently there were some news regarding this status. Vit Makanan (Kuala Lumpur) Sdn Bhd is an instant noodles manufacturing company which has been established since year 1975. VIT’S is certified with Malaysia Halal Certification since 1980s with the certificate serial no of 1 001-01/2005.

VIT’S products in the market were produced when the Halal Certificate is still in enforced. Hence, we strongly assured that these products in the market are complied to Halal standard and safe to consume. So consumers do not have to hesitate but continue to consume the products that are available in the market right now.

HALAL STATUS UPDATE OF VIT'S INSTANT NOODLES

Street Food Festival: As Kuala Lumpur, Selangor and Penang are still under CMCO, it will be difficult for us to enjoy Malaysia popular street food. Instead of going out, now TIGER Beer brings this popular street food right to your home with the TIGER STREET FOOD Virtual Festival which was launched on 6th November 2020 at 11am and will be opened from 11am to 9pm every Friday, Saturday and Sunday until the end of November 2020.

With this TIGER STREET FOOD VIRTUAL FESTIVAL 2020, besides being able to order your favourite street foods from the computer or mobile phone, you will also be in for special promotion for TIGER Beer as well. the Tiger Street Food Virtual Festival is much more than simply a home delivery service – it recreates the full experience of a food festival in a completely digital world.

TIGER STREET FOOD Virtual Festival 2020 BY TIGER BEER

VIT'S EXCLUSIVE LUCKY DRAW IS BACK AGAIN

Everybody knows about VIT's which is an instant noodle manufacturer in Malaysia since 1975. Due to the success from the previous Vit's Lucky Draw program, they are backed again with the collaboration with one of the largest supermarkets in Malaysia which is AEON. 

The VIT'S AEON LUCKY DRAW program which was held earlier from 13 August to 16 September 2020 was successfully won by a total of 54 winners.

VIT'S EXCLUSIVE LUCKY DRAW IS BACK AGAIN WITH PRIZES UP FOR GRAB.

PG Mall - Malaysia Number 1 e-Commerce Platform

Online Shopping - With the on-going pandemic happening and restrictions, online shopping, especially on grocery shopping, has been on the rise. We found that PG Mall - a locally developed Malaysian e-commerce platform which was found in 2017 have stepped up to cater to this growing demand for local companies to promote their wares. PG Mall is ranked as the top 3 e-commerce site at Iprice insight report - Click here for the report 

Now, you have more choices to choose to shop for your favourite item with competitive pricing. Besides the easier navigation to select your products, there is a wide variety of payment option which includes e-wallet that can be used to pay for your purchases. 

TASTO Potato Chips and DOZO Japanese Rice Crackers Launch In Malaysia

THAI SNACK FOOD: Fans of TASTO Potato Chips and DOZO Rice Crackers in Malaysia can now enjoy this delicious Thai Snack food with the official launch in Malaysia.

BJC Foods (Malaysia) Sdn. Bhd. (BJC Foods), a subsidiary of Berli Jucker Public Company Limited of Thailand, and manufacturer of popular snack brands such as Wise Cottage Fries and TASTO®, has just launched three new familiar Asian flavour under the TASTO Potato Chips and DOZO, the No. 1 brand of Crispy Rice Crackers in Thailand, which the company believes will delight the taste buds of Malaysian snack food consumers.

TASTO Potato Chips and DOZO Japanese Rice Crackers Launch In Malaysia

Le Petit Chef In The Footsteps Of Marco Polo @Elements Kuala Lumpur TREC.

The world’s smallest chef was back in Malaysia with a new theme ‘Le Petit Chef In The Footsteps Of Marco Polo’ at Elements Kuala Lumpur, HIVE Unit H-G-11, TREC, 438, Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia.

This new dining experience is a 90 minutes culinary adventure that combined fun 3D table projection with cuisines from France, Arabia, India, Himalaya and China, all in one meal. 

This unique dining experience tells the story of Le Petit Chef as he follows the route of famed Italian explorer Marco Polo, complemented by a six-course menu, taking guests along a unique culinary journey across the regions visited by the legendary traveller. 

You can view our Le Petit Chef In The Footsteps Of Marco Polo Video Review on Youtube

or subscribe to the BEST RESTAURANT TO EAT YouTube Channel for more Malaysian Food Video Review.

Le Petit Chef presents "In The Footsteps Of Marco Polo" @Elements Kuala Lumpur TREC