Wednesday, July 20, 2022

Guinness Draught in a Can - Official Launch By Guinness Malaysia @ APW Bangsar

The House of Guinness immersive mission-based experience exterior at APW Bangsar

House of Guinness: Guinness Malaysia’s first-ever mission-based immersive experience is now available for consumers to enjoy until mid-September.

The interior of the bar, and a smooth and creamy Guinness Draught in a Can at House of Guinness

Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their own homes.

Guinness Draught in a Can - Official Launch By Guinness Malaysia @ APW Bangsar

A call to adventure at Guinness Malaysia_s first-ever mission-based immersive experience, House of Guinness

To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.

Guests entering the world of House of Guinness at APW Bangsar

Upon arrival at the House of Guinness, participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. First, they have to check in and will be promptly transported to the Guinness Innovation Lab.

The shuttle transporting guests into the first-ever mission-based experience, House of Guinness, at APW Bangsar

With no time to waste, they will be introduced to the world of Guinness and the new Guinness Draught in a Can.

The perfect pint of Guinness Draught in a Can being served at House of Guinness

After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’.

A guest learning how to pour the perfect pint of Guinness Draught in a Can

This is where the nitrogen widget comes to play. Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle.

Guests cheers to smooth and creamy Guinness Draught in a Can

Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.

Guest learning more about the smooth and creamy Guinness Draught in a Can

“We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to our nitrogen widget.

(L to R) Shaun Lim, Marketing Manager of Guinness Malaysia and Pablo Chabot, Marketing Director of HEINKEN Malaysia at the House of Guinness media launch

We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my and an email confirmation will be sent for participants to accept within 48 hours. Upon successful registration, each participant will be entitled to receive a complimentary Guinness Draught in a Can, and limited-edition Guinness merchandise on the event day.

Be sure to join in on the fun as House of Guinness is available for fans to experience from now until the 4th of September, on Wednesdays to Sundays. So, do remember to book your slots in advance.

The interior at House of Guinness for fans to enjoy a smooth and creamy Guinness Draught in a Can

Each participant may experience House of Guinness three times total on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise. Slots can only be booked one day before event day at the latest.

Smooth and creamy Guinness Draught in a Can

For more information about House of Guinness and Guinness Draught in a Can, visit https://www.houseofguinness.my/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.

Pablo Chabot, Marketing Director of HEINKEN Malaysia giving his welcome speech at the House of Guinness media launch

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.