Imagine turning your everyday tea purchase into a life-changing act of kindness. That’s exactly what Tealive’s Jom Kosong initiative is all about. Partnering with the Ministry of Domestic Trade and Cost of Living, Tealive aims to fund one million free school meals, promoting zero-sugar options while addressing child hunger in Malaysia. Let’s dive into how this incredible campaign works and why your support matters.
The Mission Behind Jom Kosong
At its heart, the Jom Kosong campaign is more than just a zero-sugar drive. It’s about giving back to the community by ensuring children in underserved B40 households can access nutritious meals. With 20 sen from every cup sold under the campaign, Tealive aims to raise RM3.5 million to fund these meals.