Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves.
St. Patrick’s Day is a beloved celebration worldwide, marked by camaraderie, festivities, and of course, pints of Guinness.
This year, Guinness Malaysia is making the occasion even more special with its "Our Day to Remember" campaign, inviting fans to personalize their St. Patrick’s experience like never before.
Make it “Our Day to Remember” with Guinness this St. Patrick’s Day
Celebrating Irish Heritage
St. Patrick’s Day, originally a cultural and religious holiday commemorating Saint Patrick, the foremost patron saint of Ireland, has evolved into a global celebration of Irish culture. Guinness, deeply intertwined with Irish heritage, has become synonymous with this festive day.
Embracing Tradition with a Twist
Guinness Malaysia's 2024 St. Patrick’s campaign aims to blend tradition with innovation, offering enthusiasts a unique way to celebrate their Irish spirit.
Personalization through AR Charms
In a groundbreaking move, Guinness Malaysia introduces St. Patrick’s charms via Augmented Reality (AR), allowing consumers to infuse their own flair into their pint of Guinness.
Unveiling the Magic of AR
By simply scanning the Guinness logo on their pint, patrons can access a plethora of AR charms, bringing their pint to life in a personalized manner.
Collectible Charms and Freebies
To incentivize participation, Guinness Malaysia offers a range of collectible charms and exciting giveaways.
Exclusive Charms with Every Purchase
Upon purchasing two sets of Guinness at select outlets, consumers not only receive a free glass but also unlock these unique AR charms.
Festive Preparations and Promotions
Leading up to the grand St. Patrick’s Festival, Guinness Malaysia rolls out a series of promotions to heighten the anticipation.
Exciting Giveaways and Offers
From exclusive cooler bags to coveted Apple Watches, shoppers can look forward to a host of rewards with their Guinness purchases.
Shaun Lim’s Vision
Shaun Lim, Marketing Manager of Wheatbeer, Stout, and Diageo Brands at Heineken Malaysia Berhad, shares his excitement for this year’s festivities.
.jpg "Guinness St Patrick Day Celebration 2024")
Rewarding Guinness Lovers
Lim emphasizes the brand's commitment to rewarding loyal patrons with novel experiences and generous giveaways.
Community Celebrations and Events
St. Patrick’s Day wouldn’t be complete without community gatherings and lively events.
Bringing People Together
From stand-up comedy nights to live bands, participating pubs and bars offer a vibrant atmosphere for friends to come together and celebrate.
Conclusion
Guinness Malaysia’s "Our Day to Remember" campaign embodies the essence of St. Patrick’s Day, inviting enthusiasts to personalize their celebrations and create lasting memories with loved ones.
FAQs Make it “Our Day to Remember” with Guinness
Q: How do I access the AR charms for my Guinness pint?
A: Simply scan the Guinness logo on your pint to unlock a variety of AR charms.
Q: Are there any age restrictions for participating in Guinness Malaysia’s St. Patrick’s campaign?
A: Yes, all promotions and activities are strictly for non-Muslims aged 21 and above.
Q: Can I celebrate St. Patrick’s Day virtually with Guinness?
A: While the heart of the celebration lies in community gatherings, you can personalize your pint virtually through AR.
Q: Where can I find more information about Guinness Malaysia’s St. Patrick’s campaign?
A: Visit https://guinnessstpatricks.com/ or follow Guinness Malaysia’s social media pages for updates and details.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.