Tiger Beer CNY Promotion: Hey there! It's easy to get caught up in the daily grind and forget to celebrate the small wins in life. But this Chinese New Year, Tiger is encouraging everyone to take a moment to reflect on past successes and recharge their inner strength for an even bolder future. 

As part of their "Cheers to Bold Beginnings" campaign, Tiger is introducing the phrase "Gan Gan Chong" in Malaysia, which means the spirit to break through, as a blessing of boldness for the New Year. So let's take a moment to celebrate the small wins and gear up for an exciting, bold future!

Tiger Beer CNY 2023 Promotion Launch - Gan Gan Chong - Cheers To Bold Beginnings

Bringing this blessing to life, Tiger partnered with three homegrown artists - Dato Maw, Han Xiiao Ai, and Danny Lee - to create a CNY song and music video, entitled ‘The Boldest Chase’. 

The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.

‘The Boldest Chase’ is one of a kind that invites consumers to interact with the content and win exclusive prizes. By tapping on the screen of mobile devices, or pressing the ‘T’ key on the desktop when they spot the lucky Tiger logo, viewers will be able to unlock the rewards. 

The music video was revealed at the campaign launch event that took place at the concourse area of Tropicana Gardens Mall, which has been transformed to depict the vibrant streets of Chinatown and included various interactive activities for consumers and shoppers to enjoy.

Hooray! Guests at the event were treated to an amazing performance by three talented artists. And that's not all - there were also tons of interactive activities to enjoy, like the "Trail of the Tiger," "Roar Challenge," 

"Gold Bar Challenge," 

"Gan Gan Chong" Dance Challenge, 

and "Lou-A-Fortune" game. It is the perfect chance for everyone to take a break and get into the festive spirit. 

These activities will be available until January 23rd at Tropicana Gardens Mall, so don't miss your chance to participate and win some exciting prizes!

The energy at the event was electric! After the performance, guests were treated to a delicious dinner at Extra Super Tanker Restaurant. 

There was a lively lion dance performance, a yee-sang toss to bring prosperity to the Year of the Rabbit, and more stage performances. It was the perfect way to celebrate bold beginnings with Tiger.

Steamed New Zealand Orange Roughy With Prok Lard And XO Sauce

Perigord Truffle Roasted Duck

Braised 8 Head Abalone With Iberico Pork Ribs Meat and Beancurd

“Last year we roared together and made the best out of a challenging and disruptive year! This year we encourage our fans to have the bold courage to face the challenges of 2023 with the spirit of “Gan Gan Chong”.  With our nationwide activations and promotions, we want our fans to take a moment to celebrate the joy of true togetherness to inspire a better Year of the Rabbit,” said Roland Bala, Managing Director of HEINEKEN Malaysia.

For more information on the Tiger CNY 2023 campaign, merchandise, promotions, contest, and giveaways, check out https://tigercny2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. 

Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.