Are You Ready To Take The Boldly Step Into The Tiger Den With Tiger Beer?

Tiger Beer, the globally acclaimed Asian lager, is opening its doors to fans, inviting them to embark on a bold and immersive journey through the Tiger Den. This unique experience pays tribute to the brand's remarkable history and serves as a celebration of its unwavering spirit.

On the 14th of June 2023, Tiger Beer proudly unveiled the Tiger Den, an immersive space where fans can delve into the brand's rich heritage and witness its evolution. This bold lager, with a history dating back to 1932, acknowledges that its success is greatly owed to its dedicated fans. The Tiger Den serves as a testament to their unwavering support, inviting them to continue roaring into the future together.

Are You Ready To Take The Boldly Step Into The Tiger Den With Tiger Beer?

The Tiger Den: Home of All Things Tiger

The Tiger Den is a carefully curated space that encapsulates the essence of Tiger Beer. Located at Pavilion Bukit Jalil, Kuala Lumpur, this experiential hub is divided into six unique zones, each offering a distinct encounter with the brand's history, creativity, and innovation. From the moment visitors step inside the Tiger Den, they are transported into a world that embodies the spirit of Tiger Beer.

Discovering Tiger's Origins at Heritage Street

At Heritage Street, guests have the opportunity to immerse themselves in the nostalgia of Tiger's beginnings. This zone showcases the brand's evolution since the early 1900s, allowing visitors to gain a deeper understanding of its heritage. From vintage memorabilia to historical anecdotes, Heritage Street sets the stage for an enriching journey through time.

Unleashing Creativity at AR-ffiti Street

AR-ffiti Street combines the traditional and the modern by blending street art with augmented reality. Guests can engage with interactive installations that come to life through the power of AI. This fusion of art and technology creates a dynamic experience, providing visitors with a unique perspective on Tiger Beer's innovative spirit.

The Crystal Cold Room: A Sensorial Experience

In the Crystal Cold Room, guests are transported to a world of sensory delight. This immersive experience allows visitors to witness the intricate process of brewing Tiger Beer. They can explore the captivating aesthetics of the brewing equipment while indulging in the invigorating chill of the room. This zone provides a deeper appreciation for the craftsmanship and dedication that goes into creating every bottle of Tiger Beer.

Hype Street: Exclusive Streetwear and Limited-Edition Sneakers

Tiger Beer has always been at the forefront of collaborations with homegrown designers. Hype Street offers guests the opportunity to own exclusive Tiger x PMC T-shirts, which can be personalized with stickers to create one-of-a-kind streetwear. 

Sneaker enthusiasts will also be delighted to discover limited-edition sneakers designed by Edmond Looi, with only 18 pairs available at the Tiger Den pop-up, priced at RM999.

The Tiger Bar: A Rewarding Finale

After traversing through the various zones, guests who have collected all five stamps can revel in a well-deserved treat at the Tiger Bar. Here, they can enjoy an ice-cold Tiger Beer or Tiger Crystal while being entertained by live DJ and band performances. 

As an additional incentive, the first 100 individuals per day who present their completed stamp collection will receive a customised Tiger bottle. The Tiger Bar serves as a vibrant hub where visitors can unwind and celebrate their journey through the Tiger Den.

Share Your Journey: Exciting Giveaways Await

The Tiger Den experience doesn't end at the venue. Tiger Beer encourages visitors to document their journey and share it on social media. 

By posting an Instagram Reel of their experience with the hashtags #TigerBeerMy and #TigerDen, and tagging @tigerbeermy, participants stand a chance to win a trip for two to Singapore worth RM30,000. This exciting opportunity adds an interactive element to the experience, allowing fans to engage with the brand on a broader platform.

For more information on the 'Boldly Asian, Globally Acclaimed' campaign, the Tiger Den, as well as the contest and giveaways, check out https://tiger2023.tigerbeer.com/, as well as Tiger's social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Conclusion

The Tiger Den stands as a testament to Tiger Beer's enduring spirit and dedication to its loyal fans. By curating a space that embodies the brand's bold journey, Tiger Beer invites visitors to become part of its remarkable narrative. 

From Heritage Street to the Tiger Bar, each zone offers a unique experience that showcases Tiger Beer's heritage, creativity, and commitment to innovation. The Tiger Den is a celebration of the past, present, and future, inviting fans to boldly step into the world of Tiger Beer.

FAQs

1. How long will the Tiger Den be open? 

The Tiger Den will be open from the 15th of June 2023 until the 9th of July 2023, operating from Wednesdays to Sundays. 

Wednesday - Thursday12pm - 10pm

Friday - Sunday 11am - 12am

2. How can I win a trip for two to Singapore? 

To stand a chance of winning a trip for two to Singapore worth RM30,000, visitors can document their Tiger Den journey and post an Instagram Reel with the hashtags #TigerBeerMy and #TigerDen #GloballyAcclaimed, tagging @tigerbeermy.

3. What can I expect at Hype Street? 

Hype Street offers exclusive Tiger x PMC T-shirts that can be customized with stickers, as well as limited-edition sneakers designed by Edmond Looi.

4. How can I receive a customised Tiger bottle? 

The first 100 individuals per day who collect all five stamps and present them at the Tiger Bar will receive a customised Tiger bottle.

5. Where is the Tiger Den located? 

The Tiger Den is located at Pavilion Bukit Jalil Level 2, Lot 2.90, Pink Zone, Kuala Lumpur.