DOMINO PIZZA MALAYSIA Launches The Domino's Wild West Madness
Living up to its promise of delivering quality products, service, value and convenience, Domino’s Pizza is introducing its latest addition to the menu with its range of Pulled-Meat pizzas. Known as the Domino's Wild West Madness, it is derived by Malaysian’s love for western inspired meals when dining together in celebration of special moments, the pulled-meat pizzas are a perfect way to indulge.
Serving customers only the best, high-quality Australian beef with characteristics that meet Domino’s standard is selected as the centrepiece of the new pizzas.
The Pulled-Beef Pizza features unbelievably tender pulled meat briskets heavily soaked in a flavorful Chipotle sauce along with capsicums and red chillies for a sweet and spicy mouthful to satisfy your meat cravings.
The secret to tender meat is the five-hour cooking procedure. It starts off with the marination to infuse the flavours into the meat’s pores followed by a 15-minute ‘tumbling’ process to massage the meat. It is then oven-braised for at least five hours until it falls apart, ready to be easily shredded or ‘pulled’ apart to serve.
The Pulled-Beef Pizza features unbelievably tender pulled meat briskets heavily soaked in a flavorful Chipotle sauce along with capsicums and red chillies for a sweet and spicy mouthful to satisfy your meat cravings.
The secret to tender meat is the five-hour cooking procedure. It starts off with the marination to infuse the flavours into the meat’s pores followed by a 15-minute ‘tumbling’ process to massage the meat. It is then oven-braised for at least five hours until it falls apart, ready to be easily shredded or ‘pulled’ apart to serve.
The new range also presents the Pulled-Chicken Pizza that highlights the pulled chicken breasts paired with the Chipotle sauce, bright cherry tomatoes and caramelized pineapple rings that create a well-balanced, sweet and savoury combination in every bite.
In keeping with the western flavours, new Golden Chicken Tenders is a perfect complement to the pizzas. Boneless chicken tenders are impeccably marinated, battered then baked to perfection served with Zesty Coleslaw of shredded cabbage and unique dressing to brighten the meal.
"With the launch of Domino's Pizza Malaysia Wild West Madness Promotion - it is the first time Domino's Pizza Malaysia offers a pulled meat on its menu - Ms Linda Hassan Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore"
At the launch of Domino’s latest products, Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore said, “In keeping up with demands of an evolving consumer base, we strive to go above and beyond to provide the best offer in the industry. Our mission has always been to create value through all customer touch points from the get-go. From offering an array of products on our menu to contemporary interiors and improving our services, we go the extra mile in all that we do. We remain focused on our four brand pillars of great products, great service, great value and great convenience. This is encapsulated in our brand promise. As such, Domino’s strives to continuously enhance customers’ experience through each pillar across multiple touch points.”
“Although we are in the Quick Service Restaurant (QSR) industry, we do not let it get in our way of serving top-quality products that are usually served in high-quality restaurants. We are passionate about everything that we do, as such a ton of effort and time has gone into making this a reality. Our Domino Pizza Malaysia menu offers more choices than ever before while also keeping customer’s pocket in mind. Not only do offer customers more options but we also present customers with premium products that consist of top-quality ingredients to enjoy with their loved ones. We are constantly engaging and listening to our customers and we understand that they love quality ingredients. This launch truly captures our new brand promise of It’s All About You, to continuously serve and demonstrate to customers that they are valued by us,” he continued.
Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore said, “Today’s launch marks Domino’s Pizza as the first Quick Service Restaurant (QSR) in Malaysia to offer pulled meat on the menu. While it may seem like a simple task to offer a new item on the menu, this new product, in particular, was developed with great care as to ensure that it would present customers with a 5-star food experience. The meat is marinated and cooked slowly for hours to achieve the tender, juicy and flavorful beef to top our pizzas. We are proud to offer customers premium pizzas at all our stores nationwide.”
“Nothing brings family and friends together for the holidays than a delicious feast on the table and every moment is worth a celebration with Domino’s Pizza. In the spirit of year-end festivities, we are happy to offer customers with more options but more importantly, special premium products that consist of top-quality ingredients to enjoy with their loved ones. We are constantly listening to our customers and we understand that they crave quality ingredients. As such, we want them to know that they are heard and valued by us. Our latest range of products is a clear reflection of our commitment to heightening the customers’ experience.”
Produced and created with customers in mind, the launch also featured Domino’s brand new video of It’s All About You.
The Wild West Madness Domino Pizza price starts with the Wild West Buddy Combo for only RM41.90 and Wild West Super Combo for only RM61.90. Additionally, customers can add-on RM12.75 or Ala-carte RM13.70 to enjoy our new Golden Chicken Tenders. Customers also get to choose, to add-on RM6.50 for Large Zesty Coleslaw or add-on RM2.90 for Small Zesty Coleslaw which are also available ala-carte for only RM 7.90 and RM3.90 respectively.
The all-new Pulled-Meat Pizzas and Golden Chicken sides are available in all Domino’s Pizza stores from November now. Visit Domino’s stores, order online at http://www.dominos.com.my/, or call Domino's Delivery Number at 1300-888-333 to make an order.
