Somersby Cider’s Giant Apples Unveil #MagicMoments Campaign

12,000 FREE bottles to be given away across Klang Valley, Penang and Johor!

The secret of the two larger-than-life apples with countdown timers at the main entrance of Pavilion Kuala Lumpur and at LG2 of Sunway Pyramid (near Ice Rink) finally unveiled and it transformed into a booth when the clock hit 12 noon today! Somersby, the best-selling cider in Malaysia once again surprised the cider lovers by giving away 4,000 bottles at these two locations in conjunction with the launch of #MagicMoments campaign.

Consumers at Pavilion KL were caught by surprise when picnic goers sitting on a picnic mat with friends, apple pickers plucking apples from the tree while some were reading newspaper – as if in a garden which swiftly assembled to perform a flash mob. This led to the launch of #MagicMoments campaign. We are all searching for things that make us happy and yet simple little pleasures that bring us the greatest joy can be easily overlooked. The new Somersby #MagicMoments campaign is to inspire our consumers to take a break and enjoy life’s little pleasures with the refreshing and fruity taste of Somersby Cider made from sun-ripened apples.

“Life is hectic, especially living in the city. No one would have thought of getting a free

Somersby Cider on a Thursday while heading out for lunch. This is one of those little pleasures in life. We are happy that we put a smile on our consumers’ face and this is simply magical. We believe Somersby is like one’s life’s little pleasure and you can live your #MagicMoments with Somersby too!” said Charles Wong, Marketing Director of Carlsberg Malaysia.

Besides the free Somersby giveaway, consumers at both locations were engaged with the 3D backdrop and the brand’s newly introduced Augmented Reality (aka A.R.) app called Somersby Malaysia. When consumer scans the QR code and download the app, they can post creative photos on their Instagram and Facebook by hashtaging #SomersbyMY and #MagicMoments and something magical awaits. Do check it out to find out more. On site consumers were excited and impressed with the application’s 3D animation and A.R.

That’s not all! Consumers can also win a 3D2N all-expense paid trip to Singapore from 6 August to 30 September using the A.R. app as well. It is simple, fun and easy. Purchase any 4-can or 4-bottle pack of Somersby Cider, take a creative 3D animated photo with the app and post it on Instagram using the app. The most ‘LIKES’ wins. Weekly prizes to be won as well!

Bringing the little pleasure and magical moments closer to Penangites and Johoreans, Somersby Cider will be giving away both Somersby Apple and Blackberry at Gurney Paragon Mall and Sutera Mall on 5 to 6 August.

For more information about #MagicMoments, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.