Tuesday, October 17, 2017

Carlsberg Smooth Draught in Pint Bottle - Smoothest Carlsberg Draught Beer


Last year saw the launch of the Probably The Smoothest Beer In The World by Carlsberg Malaysia to answer to beer's lovers quest for the freshly tapped beer anytime, anywhere. Today, Carlsberg Malaysia has just introduced a convenient single-serve (325ml) pint bottle which is made available at eateries neighbourhood bars and golf clubs nationwide.


According to Carlsberg Malaysia's Managing Director "Gone are the days where consumers can only enjoy draught beer in a bar or pub equipped with sophisticated draught beer machine and tapping device. With this innovation - Carlsberg Smooth Draught, we have raised the bar to a whole level by launching a sleek 325ml single-serve pint beer bottle for consumers to enjoy Probably The Smoothest Beer In The World anytime, anywhere.


"Since it's launch in Malaysia last year, the beautiful golden-hued brew has successfully captured the hearts of many beer consumers, who prefer smoother beer and met the expectations of many discerning draught beer drinkers. Its' recipe for success lies not only in its quality natural ingredients but also its two unique brewing techniques. It goes thru a longer maturation cycle to achieve its signature smooth and enhances the brew's distinctive aromatic flavours" Lehman elaborated on the taste of the brew.


"At Carlsberg, we have brought the true enjoyment of draught beer to a new level. No beer machine needed, no tapping device is required. Simply enjoy, Probably The Smoothest Beer In The World anytime, anywhere - be it on a plane or out in a desert or at the peak of a mountain" added Lehman.


In the month of October 2017, Carlsberg team is scheduled to visit 800 selected outlets nationwide. Consumers who purchased 1 bucket of Carlsberg Smooth Draught in 325ml bottles will get a FREE retractable USB cable. However, in the month of November, consumers who purchased 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught 325ml pint bottles will get a FREE multi-purpose lighter.

What's more: Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf course.

For more information please check out Carlsberg Facebook page or Carlsberg Website

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