Food Events: Mi MAGGI® recently commemorated 51 years of history with Malaysians with its annual MAGGI® SAH Malaysia! campaign, which coincided with Malaysia's 65th Independence Day and 59th Malaysia Day. The campaign completed today with a Grand Finale and on-ground fiesta celebration as MAGGI ® biggest event of the year was staged at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).
Mi MAGGI® has been a Malaysian favourite since its introduction in 1971, from a savory bowl of MAGGI® Soup noodles at home or to a plate of MAGGI® Mi Goreng at the restaurant, it has been a taste worthy experience for many including yours truly.
Maggi SAH Malaysia Presents the Most Viral Mi MAGGI® Masterpieces That Will Blow Your Mind!
In collaboration with PRESMA, PRIMAS, Celebrities & Food Influencers
Speaking at the media event today, Juan Aranols, CEO of Nestle (Malaysia) Berhad said that the MAGGI® SAH Malaysia! campaign themed DuniaKu Bersama MAGGI® celebrates the richness and heritage of MAGGI® creations from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls, and food trucks nationwide, all of which form the colorful fabric of Malaysian lifestyle.
“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at the local eateries with their favourite MAGGI® dish. Many food operators were hard hit during the COVID-19 pandemic but now with more Malaysians eating out and socializing again as normalcy resumed, this campaign aims to celebrate their unique and viral Mi MAGGI® creations!” said Juan.
Through the Kembara DuniaKu MAGGI®, SAH Malaysia! travelogue hosted by MAGGI® Ambassador Sheila Rusly, MAGGI® CukupRasa Ambassador, Datin Paduka Eina Azman, and MAGGI® Pedas Giler Ambassador MK K-Clique, MAGGI® tracked down 12 local warungs and eateries nationwide to capture their viral MAGGI® recipes. These food operators were presented with a MAGGI® SAH Malaysia! plaque today in recognition of their Malaysian-endorsed signature MAGGI® dish.
The atmosphere at the event and the opportunity to taste so many renditions of Maggi mee was truly a gastronomic experience. Some of the top restaurants serving the different variations of Maggi were a joy to look at such as the Murtabak Maggi from Buharry
and the Mee Goreng from Restoran Ali Maju
other offering includes the Pok Li Mee Celup
These viral recipes went on to inspire other food operators to submit their own creative MAGGI® recipes through the ResipiKu KreaktifKu online challenge. The 8 finalists today will vie for total cash prizes of RM10,000.
The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer finalists vie for three Grand Prizes of RM5,000 cash prizes each.
At today's event, honorary plaques were also presented to the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in recognition of their contributions and efforts in regulating and revitalizing food operators' businesses in Malaysia in the new normal, as well as their long-standing support for MAGGI® by their members, who number over 4,500 and 1,500 vendors, respectively.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.
“In line with the spirit of “You and MAGGI®, Cook The Difference”, we aim to inspire and encourage Malaysians to make a difference through cooking - be it for themselves, for their loved ones at home or sustaining their food businesses through creating ‘eureka’ moments with crowd-pulling MAGGI® dishes,” quipped Geetha.
For more information about the MAGGI® SAH Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/
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