Chinese New Year Promotion: Carlsberg brings smoothness and prosperity to reunions with its exclusive artist edition can in the year of the Rabbit 2023.
As everyone prepares to usher in the lunar new year, Carlsberg celebrates the joy of reunions and abundance of prosperity through its 2023 Chinese New Year (CNY) campaign themed ‘Brewing Prosperity Together’.
The Carlsberg brand continues its past CNY traditions by launching yet another beautiful artist edition packaging inspired by the celebratory nature of family and friends reunions in welcoming prosperity. Created by multi-award-winning illustrator Feifei Ruan, the creative and illustrious visual storytelling captures CNY’s oriental charm.