Anchor Food Professionals Launches Artisanal Pizzas Through Pizzart Campaign

Photo Courtesy of Anchor Food Professionals

Anchor has once again proved why they are the reigning leaders in the dairy food services segment, Anchor Food Professionals has just launched an exciting campaign with their partners, and this time with a creation that Malaysians can’t resist – Pizza!

Linda Tan, Director of Anchor Food Professionals (Fourth from left) accompanied by Anchor Food Professionals’ Hot Cooking Chef; Chef Alex (Second from left) and Chef Noorfiruz (Third from left) presenting the five artisanal PizzArts which are the Pizza Bomb, Adjaruli Khachapuri, Mini Muffin Pizza, Pot Pie Pizza and the Flower Pizza.

Celebrating pizza in all its shapes and sizes, the new campaign called “PizzArt” takes the enjoyment of pizza a notch up into an art form. Whether you’re a hard-core foodie or a discerning gourmand, these pizzas will set your taste bud drooling especially for cheese lovers.

Together with 25 outlets in Peninsula and East Malaysia, Anchor Food Professionals will be introducing artisanal pizzas that are taking the world by storm. Masterpieces such as Flower Pizzas, Pizza Bombs, Adjaruli Khachapuri, Mini Muffin Pizzas and Pot Pie Pizzas are waiting to be devoured at participating restaurants from May to mid-November 2017.

Anchor Food Professionals’ Hot Cooking Chef; Chef Alex and Chef Noorfiruz demonstrating the skills needed to create the range of PizzArts during Anchor Food Professionals’ PizzArt Campaign launch.

The artisanal pizzas were conceptualised and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers.

The flower pizza is a fun and pretty piece of PizzArt. Each petal is peeled off individually to be enjoyed with loved ones.

The pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens. Chefs and assistants from participating restaurants were trained in the ways of a skilled pizzaiolo by Anchor Food Professional in preparation for the launch of the campaign. Through workshops, they were taught specialised skills to create unusual pizzas such as the avant-garde Pizza Flower.

The range of Anchor Food Professionals’ products that are fully imported from New Zealand, used to prepare the artisanal PizzArts.

The recipes call for only the finest ingredients such as Anchor Mozzarella Cheese, Anchor Butter, Anchor Culinary Creams and Anchor Cream Cheese. In Malaysia, the Anchor brand is already a leader in the dairy segment. When you dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products through Anchor.

Speaking at the unveiling of the PizzArt campaign in Kuala Lumpur, Ms Linda Tan, Director of Anchor Food Professionals Malaysia said that the new campaign will strike a chord with pizza-loving Malaysians.

Linda Tan, Director of Anchor Food Professionals showcases the artisanal Flower Pizza and the range of Anchor Products used to prepare it for the launch of Anchor Food Professionals’ PizzArt Campaign launch.

“Malaysians are increasingly leading busier lifestyles and are grabbing food on the go or dining out. Our insights show us that Malaysians generally love pizzas. We wanted to excite them further by taking the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas that are taking the world by storm. If you love pizzas, then this is a must try,” Ms Tan said.

The Adjaruli Khachapuri is an exotic type of pizza originating from Greece. It’s stuffed with 3 different kinds of cheese and topped with butter and an egg. To enjoy, the melted cheese is mixed together with the butter and egg before dipping the crust into the cheese. This pizza is perfect to be shared with a group of friends especially during the upcoming Ramadan season

She added that this is an example of innovative campaigns that Anchor Food Professionals has launched with their partners such as the highly successful Say Cheese Campaign which introduced Japanese-inspired cheese based desserts, and the second wave which introduced sweet bread infused with creams and cheese. The more recent French-inspired Travel Cakes (butter loaf cakes) made available at participating bakeries ended on a sweet note as well.

“We are continuously finding ways to help our partners stay ahead of the curve by introducing global trends and unique creations to their consumers using only the best dairy by Anchor. By drawing on our New Zealand-based research and expertise, we are able to help them achieve a competitive edge,” she added.

The Pizza Bomb is coated with a mixture of melted herb butter, bursting with gooey cheese when torn open and perfect to be enjoyed with a dip.

With the new launch of PizzArt, Anchor Food Professional hopes to trail blaze a ‘new age’ of pizzas in Malaysia. Pizza bombs which made an appearance on the international food scene is an explosion of flavour and cheesiness in a ball of chewy dough with a crispy crust. Adjaruli Khachapuri is a boat-shaped pizza filled with hot cheese and oozing egg and is a Georgian invention, all the rage in food capitals of the world. Muffin pizzas are bite-sized versions of delicious pizza and perfect for breakfast and as snacks and pot pie pizzas are as hearty and satisfying as they sound with pizza dough used as a pie crust with all the flavours and stringy cheesiness of a pizza steaming inside.

The Mini Muffin Pizza is jam-packed with cheesy flavours in small muffin sizes; this makes it perfect to be enjoyed on the go.

Consumers can also look forward to participating in some fun contests on Anchor’s Facebook @AnchorDairyMalaysia in the month of July to win exciting prizes. 

The Pot Pie Pizza is a very rustic masterpiece that requires the filling and cheese to be placed in a ramekin or a ceramic bowl, baked until golden brown & then flipped over to be enjoyed with family and friends.

The artisanal pizzas will be available at Movida and U Pizzeria in Klang Valley, Movida and U Pizzeria in Perak, US Pizza and Lunarich in Penang, Sky Garden in Kedah, Movida in Melaka and Johor, Ejohng Concept in Johor, The Chub’s Grill and Mad Ben in Sabah and Chillax, Coup De Grill and Bistecca in Sarawak from May to mid-November 2017.