Quality and Transparency: The Baker's Son's Fresh Outlook

In the bustling town of Subang Jaya, The Baker's Son, the beloved in-house bakery of Jaya Grocer, is embarking on a new chapter, celebrating over a decade of delivering high-quality loaves with a fresh and vibrant look. This revitalized appearance, recently unveiled at Sunway Geo, reflects the bakery's commitment to providing healthy alternatives without compromising taste or quality.

A Decade of Dedication

Over the years, The Baker's Son has become synonymous with excellence in baking. The recent unveiling at Sunway Geo marks a milestone in their journey, showcasing a decade of dedication to delivering freshly baked goods that capture the essence of quality and taste.

A New Chapter for The Baker’s Son at Jaya Grocer

Mission and Principles

Peter Tan, the Head Baker of The Baker's Son, emphasizes the bakery's mission to offer healthy alternatives to customers without compromising on quality or taste. "Our mission has always been to offer healthy alternatives for customers without compromising on quality or taste,” said Tan. This commitment is the driving force behind the use of natural and premium ingredients, standing firm against preservatives, artificial coloring, or additives.

Fresh Outlook for Health-Conscious Consumers

In an era where health-conscious choices are on the rise, The Baker's Son's fresh outlook aims to cater to the evolving preferences of families. This includes a steadfast commitment to quality, transparency in ingredients, and providing value for money.

Commitment to Quality

Every product from The Baker's Son reflects their dedication to excellent baking. Each item undergoes several rounds of trial and error to ensure a superior taste that meets the bakery's high standards.

Transparency in Ingredients

The bakery takes pride in using only natural and recognizable ingredients, steering clear of preservatives and additives. In a bid to cater to customers with allergies, the labeling has been updated to include common allergens such as eggs or nuts.

Value for Money

Despite the emphasis on quality, The Baker's Son remains committed to providing affordable options. Starting from RM6.90, their loaves are priced to ensure that healthier alternatives are accessible to all.

Product Range

The Baker's Son boasts a diverse range of products, from traditional loaves to the ever-popular French butter croissants, which sell over 100,000 pieces per month. Daniel Teng, Jaya Grocer's Deputy CEO, expressed, "We recognize the importance of these products as staples in family meals, and we aim to offer better and healthier options that bring joy to the dining table.”

French Butter Croissants - A Fan Favorite

The popularity of the French butter croissants is a testament to the bakery's commitment to excellence. With over 100,000 pieces sold monthly, it has become a beloved choice for many.

Commitment to Quality

The dedication to quality is evident not only in the taste but also in the rigorous process behind each product. The Baker's Son takes pride in its commitment to excellent baking, ensuring that every product meets the highest standards.

Transparency in Ingredients

The use of natural and recognizable ingredients is a cornerstone of The Baker's Son's philosophy. By avoiding preservatives and additives, the bakery ensures that customers can confidently enjoy their products.

Affordability and Accessibility

Despite the premium quality, The Baker's Son maintains affordability, starting with loaves priced at RM6.90. This commitment reflects their dedication to making healthier options accessible to a broader audience.

Upcoming Offerings

In an exciting development, The Baker's Son will soon launch its patisserie across selected stores, offering a selection of 4-inch cakes. This expansion caters to small families and gatherings, bringing more delightful options to the table.

Jaya Grocer Membership Benefits

To enhance the customer experience, Jaya Grocer Members can enjoy exclusive deals and discounts monthly through the Members’ Special deals. Access to this membership program is conveniently available via the Grab mobile app.

Kids Bakery Workshop

In celebration of the new look, The Baker's Son hosted an engaging Kid's Bakery Workshop exclusively for Jaya Grocer Members. This provided children with a hands-on experience of the joy of baking.

Engaging Activities

The workshop featured guided baking sessions, pastry decoration activities, and fun games. Children eagerly participated, awaiting the delightful moment when their freshly baked goods would be ready.

About The Baker’s Son

Founded in 2010, The Baker’s Son joined the Jaya Grocer family with a mission to provide wholesome baked goods made from natural, premium ingredients. Their offerings, including unbleached flour and products free from preservatives, have made them a preferred choice for health-conscious families.

Future Plans

The new look, currently unveiled at Sunway Geo, will be extended to all future stores, ensuring a consistent and fresh appearance across the brand. The commitment to providing healthier options remains at the forefront of The Baker's Son's future plans.

Conclusion

In conclusion, The Baker's Son's new chapter at Jaya Grocer marks a significant step in their journey of delivering high-quality, healthy baked goods. The commitment to excellence, transparency in ingredients, and accessibility through affordability showcase their dedication to the well-being of their customers. As they continue to expand and innovate, The Baker's Son remains a reliable choice for those seeking freshness and quality in every bite.

FAQs Baker’s Son at Jaya Grocer

Q1. Can I find The Baker's Son products in all Jaya Grocer stores?

A. Yes, The Baker's Son products are available in all Jaya Grocer stores.

Q2. Are there allergen-friendly options available?

A. Absolutely. The Baker's Son ensures transparency in ingredients and updates labels to include common allergens.

Q3. How can I access Jaya Grocer Membership benefits?

A. You can access exclusive deals and discounts through the Jaya Grocer Members’ Special deals via the Grab mobile app.

Q4. When will The Baker's Son patisserie be launched?

A. The patisserie will soon be launched across selected stores. Stay tuned for more updates.

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