Roaring into the New Year: Tiger's 'Cheers to a Bolder Tomorrow' Campaign

The Chinese New Year (CNY) is approaching, and as we bid farewell to the current year, Tiger Beer is all set to usher in the Year of the Dragon with a bang! In a bid to encourage Malaysians to celebrate their achievements and set even bolder goals for the upcoming year, Tiger Beer has unveiled its exciting "Cheers to a Bolder Tomorrow" campaign for CNY 2024.

On-Ground Activations to Wow Shoppers

Tiger is taking the festivities to selected malls across Malaysia, transforming concourse areas into vibrant hubs of celebration. From the 11th to the 28th of January, Sunway Velocity in Kuala Lumpur will host larger-than-life activations. Following suit, Gurney Plaza in Penang (24th January to 12th February) and Ipoh Parade in Ipoh (23rd January to 9th February) will offer shoppers the chance to win exclusive merchandise, including limited-edition Year of the Dragon items from Tiger's collaboration with Against Lab.

Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

Promotions Galore at Supermarkets and Hypermarkets

But the excitement doesn't stop there. Until the 10th of February 2024, savvy shoppers at participating supermarkets and hypermarkets in Peninsular Malaysia can snag a free La Gourmet Multi Electric Grill and Hotpot or a Reunion Dish Plate Set with the purchase of selected Heineken Malaysia Berhad brews.

Grabbing Attention at 99Speedmarts and Beyond

For those who frequent 99Speedmarts, there's an opportunity to receive a free thermos flask until the 15th of February 2024. And that's not all! Tiger is extending its celebration to selected coffee shops and food courts with performances, promotions, and giveaways from the 22nd of December to the 24th of February 2024.

Redeem Prizes with Every Sip

As you enjoy your Tiger, Tiger Crystal, Heineken®, and Guinness, be sure to check under the bottle caps for exciting prizes. From an RM8,888 Cash Prize to the coveted Tiger Mahjong Set or a Reunion Dish Plate Set, the possibilities are as diverse as the brews.

Tech and Wallet Prizes Await Online Shoppers

For those opting for online purchases, Drinkies is the go-to platform. Purchase carton bundles between the 2nd and the 31st of January 2024, and you'll receive a La Gourmet Multi Electric Grill and Hotpot. Additionally, the Tiger CNY gift wrap is available for those looking to spread the festive cheer to friends and family.

Julie Kuan's Words of Encouragement

Julie Kuan, Marketing Manager of Tiger Beer Malaysia, expressed her excitement, stating, "CNY is a time for us to 'Cheers to a Bolder Tomorrow.' With an array of exciting promotions, giveaways, and activities, we hope to inspire Malaysians to acknowledge their progress and set even bolder ambitions for the new year."

Information Channels and Responsible Consumption

For detailed information on promotions and redemption processes, head to tigercny.tigerbeer.com. Stay updated with the latest news on Tiger's Instagram and Facebook pages. It's essential to note that Tiger and all related promotions are strictly for non-Muslims aged 21 and above, advocating responsible consumption and urging against drinking and driving.

Conclusion

As we gear up for the Year of the Dragon, Tiger Beer's "Cheers to a Bolder Tomorrow" campaign promises Malaysians a festive season filled with excitement, promotions, and activities. So, let's raise a toast to our achievements, set bolder goals, and march confidently into the new year!

FAQs Bolder Tomorrow with Tiger:

Q: How can I participate in the bottle caps redemption contest?

A: Simply purchase big bottles of Tiger, Tiger Crystal, Heineken®, or Guinness, check under the bottle caps, and follow the redemption process.

Q: Can I participate in the online contest if I buy only one beer can?

A: The online contest requires the purchase of any two cans of beer under HEINEKEN Malaysia's portfolio of brands.

Q: Is the Tiger CNY gift wrap available for purchase in physical stores?

A: The Tiger CNY gift wrap is available for purchase on the Drinkies platform for online shoppers.

Q: Are the promotions and giveaways at coffee shops and food courts limited to specific brands?

A: The promotions and giveaways at coffee shops and food courts include participating brands such as Tiger, Tiger Crystal, Heineken®, and Guinness.

Q: How long is the "Cheers to a Bolder Tomorrow" campaign active?

A: The campaign runs from 18th December 2024 to 25th February 2024.

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