Tuesday, March 26, 2019

SOMERSBY SPARKLING WHITE CIDER INSPIRED BY WHITE WINE - NEW SOMERSBY FLAVOUR

Malaysia is honoured to be the first country to launch SOMERSBY SPARKLING WHITE CIDER a refreshing semi-sweet cider outside of Europe.

SOMERSBY SPARKLING WHITE CIDER

 Somersby unveiled its latest product innovation, the Sparkling White cider, to complement its other elegant pink Sparkling Rosé. This golden-hued semisweet cider is full of tingling live bubbles and exhibits a fruity white wine aroma. Malaysian cider lovers are the privileged ones to first savour this new sparkling cider in Asia, outside Europe.

 Malaysia is the first country outside of Europe to delight wine and cider lovers with this refreshing semi-sweet cider.

Suitable for different occasions as an aperitif, Somersby’s Sparkling White offers the same flavours and structures of white wine and keeps the familiar refreshment you can expect from Somersby.

 Easy on the palate, this bubbly aperitif is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.

Wine and cider lovers can now enjoy Somersby Sparkling White, a bubbly cider that has a sophisticated personality which is less sweet, without a hint of acidity. Because it is easy on the palate, this bubbly aperitif is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.  

SOMERSBY SPARKLING WHITE CIDER INSPIRED BY WHITE WINE - NEW SOMERSBY FLAVOUR

Managing Director of Carlsberg Malaysia Lars Lehmann unveiled the new Somersby Sparkling White at a media and trade launch with a stunning project mapping showcasing the golden hued semi-sweet cider.

Dressed in style, Managing Director Lars Lehmann said: “Somersby, the No.1 cider in Malaysia, is again leading the category with its latest innovation– Sparkling White to drive excitement and consumption. It is a refreshing semi-sweet cider full of tingling live bubbles with a fruity white wine aroma. This product innovation has the best of both worlds – the refreshment of a cider combined with the taste of white wine”. 

More than 300 media and trade guests witnessed the unveiling of Somersby’s latest product innovation, Sparkling White at The Majapahit @ Marc Residence KLCC. Ambiance decorated in glittery gold and LED lights created a stunning effect of elegance to capture the perfect mood.

To introduce its latest innovation, Somersby ‘wined’ and dined guests to a night of gold and glitter blush at The Majapahit @ Marc Residence, KLCC. Ambience decorated in glittery gold and LED lights created a stunning effect of elegance to capture the perfect mood.

Celebrities, influencers, fashion designers and socialites were also present at the launch as they enjoyed a night of elegance while sipping on the bubbly cider, Sparkling White. 

Guests were served chilled Somersby Sparkling White in an elegant stemmed glass throughout the night paired with a smorgasbord of delicacies made up of oyster, shrimp, cold cuts, cheese and a selection of crusty bread. And for that right mood, guests were entertained to a variety of jazz numbers by a classy jazz band.

Somersby ‘wined’ and dined guests to a night of gold and glitter blush as many dressed to the nines in glittery gold.

This crisp and refreshing bubbly now joins Somersby’s other variants like Apple, Blackberry, Elderflower Lime and Sparkling Rosé, expanding Malaysia’s No.1 cider variety.

 Somersby, the No.1 cider in Malaysia, leads the category with its latest innovation– Sparkling White to drive excitement and consumption.     Management team of Carlsberg Malaysia with Lars Lehmann at the media and trade launch.

The Somersby Sparkling White is available in single bottle or 4-bottle pack in major supermarkets, hypermarkets and selected pubs, bars and restaurants. Somersby Sparkling White retails at a similar price point to other Somersby variants. It is best consumed chilled in a bucket and savoured in a wine glass for that elegant experience. 
Learn more about the newest member of the Somersby family on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my

About Somersby Sparkling White 

 Somersby Sparkling White is a refreshing semi-sweet cider full of tingling live bubbles with a fruity white wine aroma.

Somersby Sparkling White is a refined semi-sweet apple rosé cider that is full of tingling live bubbles with a fruity white wine aroma. Elegantly designed with 4.5% alcohol, it has the same grown-up flavour and structure as sparkling wine, at the same time, keeping the familiar refreshing taste you can expect from Somersby. Designed to appeal to a more mature palette, Somersby Sparkling White is best served chilled in wine glasses and bottles placed in buckets to deliver a premium experience. Malaysia is the first country outside of Europe to launch this innovation.  

 The Majapahit @ Marc Residence, KLCC Location Address Map



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