Events: Carlsberg Smooth Draught Beer In A Bottle Launch

Many people would really enjoy a cool smooth of a freshly tapped beer; if possible wherever there are and at any time of the day. Carlsberg has specially crafted a brew that delivers the smooth, easy-to-drink experience, the same as you would enjoy a freshly tapped beer. The only difference is it’s in a bottle. Introducing the all-new Carlsberg Smooth Draught that offers consumers a chance to enjoy the smooth sensation of freshly tapped beer anytime, anywhere at an affordable price.

Carlsberg Smooth Draught, is available in a big bottle of 580ml, is a must-have on every beer lovers’ bucket, or quart list. Brewed longer for its signature smoothness with an easy finish, the beautiful golden-hued beer is packaged in an easy to grip bottle with smooth contour lines appearing subtly in the background reinforcing the brew’s uniquely smooth taste. The iconic Carlsberg hop leaf motif embossed on the bottle tastefully accentuates the innovative cold hopping process. It is truly a beauty!

“We are privileged that Malaysia is the pioneer amongst the 140 Carlsberg markets in the world to launch Carlsberg Smooth Draught, a line extension of Carlsberg brand. It is indeed a clever innovation that offers the signature smoothness and easy to drink profile with nice carbonation, just like a freshly tapped beer,” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia commented the launch event.

“Very often, consumers yearn for the smooth sensation of a draught beer but this is not readily available in eateries, food courts and coffee shops that they frequent. Carlsberg Smooth Draught is the answer to many beer lovers’ quests and caters to a consumer preference for the smoothness in a draught beer. It captures the smooth sensation of freshly tapped beer in a bottle, so consumers can now enjoy a smooth brew anytime anywhere at an affordable price,” Andersen added.

Carlsberg uncovered consumers’ deeper insights with the introduction of Carlsberg Smooth Draught as a special edition at hundreds of traditional on-trade outlets in March. Unanimity in consumer response is unmistakable; the brew consistently drew positive feedback and recorded overwhelming repeat orders from the trade. Because consumers love it, Carlsberg will keep it! Carlsberg Smooth Draught is now made a permanent offering under the portfolio brands of Carlsberg Malaysia.

At the launch which was held at the visitor’s lounge of the brewery, trade partners, distributors and members of the media were amused by the transformation of the office space into an outdoor eatery and a beer garden and quenched their thirst with freshly brewed Carlsberg Smooth Draught. Spoilt for the choice of local hawker fare, it was a food roulette paired perfectly with the smooth brew. Stars in the dark sky, sitting in an airy relaxing atmosphere, the guests truly enjoyed sampling Carlsberg Smooth Draught making the launch a smooth head start.

.To find out more information on Carlsberg Smooth Draught’s product, please visit www.smoothdraught.com 

Events: Mixology Cocktails Appreciation Night at ICE Gallery IJM LAND’s Pantai Sentral Park

More than 100 guests followed IJM LAND’s invitation to experience an intimate cocktail session in a unique setting at Pantai Sentral Park’s ICE Gallery. The evening aimed to convey an image of the values of Pantai Sentral Park to the audience, focusing on the things that make life worth living in harmony with nature.

Attendees of the event were welcomed by emcee Maggy Wang who opened the night with an introduction highlighting the distinct location and unique selling features of Pantai Sentral Park, or PSP. 

The new township in the centre of the New Golden Triangle in Klang Valley is also known as Kuala Lumpur’s One and Only Urban Forest City, a name the project truly lives up to thanks to its proximity to a 200-acre forest park that future residents of PSP will be able to use for their recreation and the township’s concept of bringing the community and nature closer together. A short video was also shown outlining more of PSP’s key features like its connectivity to the New Pantai Expressway, pedestrian focussed amenities such as commercial precincts within short walking distances and a Waterfront Park, and PSP’s first two residential phases called Inwood and Secoya Residences.

Senior General Manager of IJM LAND Berhad, Mr. Hoo Kim See, took the stage to talk about the vision behind Pantai Sentral Park and the architectural uniqueness of the ICE Gallery. The inspiration for the IJM Land Centre of Exhibition, or short ICE, came from a natural flow of spaces which has been converted into seemingly organic model displays and sculptures. He described the concept behind the gallery as “a multifunctional set-up whose flowing spaces create a beautiful backdrop for events of any kind that will leave a memorable and lasting impression on the visitors”.

The team of Pantai Sentral Park invited professional mixologist and 42 Below Cocktail World Cup 2008 Champion Joshua Ivanovic to pamper the sophisticated taste buds of the selected clientele with his premium cocktail creations. Not only did he play his part behind the bar in serving colourful drinks, he also made the stage his own in order to talk about his journey of becoming a world class bartender who worked for acclaimed cocktail bars like Milk and Honey or Mahiki in London. 

Entertainment and educational purposes met when Ivanovic demonstrated his craft to the eyes of the curious audience who may have caught a trick or two they can put to good use at their next cocktail party at home. The master mixologist, representing Cocktail-Solutions and Pernod Ricard Malaysia, understood well how to engage the spectators into his presentation and did not hesitate to answer arising questions.

Invigorated by tasty canapés and cool drinks, all guests were invited to explore the premises of the ICE Gallery. Helpful Pantai Sentral Park staff provided advice and assistance to everyone who wanted to know more about the future development of PSP or the architecture of the gallery. Once finished, Pantai Sentral Park will comprise 13 phases divided into commercial and residential areas that will spread over an area of about 58 acres. Property in the first two residential phases Inwood and Secoya is highly sought after and all those interested in investing should not wait much longer.

For more information please visit www.pantaisentralpark.com.

2016 New Zealand Food Connection And Blogger Food Bag Challenge

New Zealand is one of only two countries to export more than half of its total food production and Malaysia is; its 9th largest export market, with trade volumes growing year-on-year. The showcase at the 2016 Food Connection Malaysia is a demonstration of New Zealand’s understanding of the complex international food market and the rapidly growing need to produce safe and quality food in a sustainable and innovative manner.  

“Every day, our more than 2,600 food producers create mouthwatering and nutritious foods to suit every palate in Asia, all in safe, sustainable and pristine conditions,” says Matt Ritchie, New Zealand Trade Commissioner to Malaysia.

“We are honoured to work with like-minded partners here in Malaysia and look forward to bringing even more delicious and high-quality New Zealand food to Malaysian consumers,” says HE Dr. John Subritzky,New Zealand Ambassador/High Commissioner to Malaysia. At the event, patrons can relish some of New Zealand’s best F&B products and meet the companies all without travelling to New Zealand! 

Food Connection is a B2B trade show series, running across Asia by New Zealand Trade and Enterprise (NZTE). This trade show will give Malaysia’s top food and beverage professionals an opportunity to taste some of New Zealand’s finest food and wines, and meet many of the country’s key producers. New Zealand is a trusted supplier of high quality and safe food to consumers in more than 100 countries. 

What’s new this year at 2016 New Zealand Food Connection : 

Spring Sheep Milk Co.: Luxurious, creamy and healthy NZ sheep milk products including gelato and milk powder suitable for lactose-intolerant individuals.

Pic’s Peanut Butter: The peanut butter brand in New Zealand, with no preservatives, no colouring, no added sugar, just high oleic peanuts.

 

Southern Fresh: 30 years growing experience. New Zealand's leading professional growers and processors of high-quality baby vegetables, salad lines, and herbs - both fresh and processed.

 

Sealord: One of the largest seafood companies in the Southern Hemisphere. And with more than 50 years of fishing experience, farming, processing and marketing operations.

 

Mud House Wines: Two decades and Award winning vineyard.

Arahi Beverages: High-quality halal wine using high-quality wine grapes.

 Emerald Foods: Premium Ice Cream manufacturer based in Auckland since 1985.

Also featured were the best in meat, seafood, beverage and grocery items from the likes of 

Dunningham, Eco Healthy Foods, Emerald Foods Ltd, Fonterra Brands, Giesen Wines, Kapiti Ice Cream, Mudhouse, New Zealand Unlimited SDN BHD, Pure South, Sealord, Shott Beverages, Spring Sheep Milk Co,Talley's, The New Zealand Dessert Company and The Tatua Co-operative Dairy Company.

Best Restaurant To Eat Food Bag Challenge

In conjucntion with this year Food Connection Event, food bloggers were given a special mystery bag which has special ingredients and are to be used to craft out our specialty dishes for this challenge.

In the mystery bag, we had the Greenshell Mussel and the Hake Steak from Talley and the special Lamb Ribs from Pure South

For this challenge, we have decided to cook 2 dishes which the first is the Spicy Aglio Olio Fettuccine with New Zealand Green Shell Mussel.

Ingredient for the Spicy Aglio Olio Fettuccine with New Zealand Green Shell Mussel are:

• 5 pieces of Green Mussel
• 20 strands of fettuccine
• 10 cloves of garlic (finely chopped)
• 2 medium size onions (finely chopped)
• 1 stalk of fresh coriander
• 1 fresh green chilli (julienne)
• 1 fresh red chilli (julienne)
• 1 teaspoon of mixed herbs
• 1/2 cup of water
• salt and pepper to taste

Direction:

1. Boil the fettuccine in a pot of hot water for 7 minutes.
2. Heat the pan and sauteed the garlic, onions and coriander stalk until fragrant.
3. Fry the green mussel and add in water to cook it,
4. Add in fresh julienne red, green chillies and the semi cooked fettuccine.
5. Stir fried it and add the mixed herbs, add salt and pepper to taste.

Spicy Aglio Olio Fettuccine with New Zealand Green Shell Mussel.




and the second dish is the Bacon Wrapped Hake Steak with Bacon Chip Mashed Japanese Sweet Potato.

Ingredient for the Bacon Wrapped Hake Steak with Bacon Chip Mashed Japanese Sweet Potato

• 1 piece of Hake Steak (200g).
• 150 g Japanese Sweet Potato.
• 1 pcs of medium size Potato.
• 4 pcs of streaky pork bacon.
• 1 packet of Hand Cooked Potato Crisps.
• Salt and black pepper to taste.

Direction:

1. Marinate the Hake Steak with salt and black pepper and set aside for 30 minutes.
2. Pan fried 1 piece of the streaky pork bacon until crisp.
3. Cut the bacon strip to chip size and set aside.
4. Steam the potato (skin removed) and the Japanese sweet potato until soft.
5. Mashed the sweet potato and mix it with the bacon chips.
6. Wrapped the Hake Steak with the 3 pieces of pork bacon.
7. Oven roast the Hake Steak at 175 degrees for 10 minutes; Turn over steak and baked for another 10 minutes.
8. Served it on top of the mashed Japanese Sweet Potatoes.

You can check out the #NZFoodConnection or @NZ_Global for more information.