Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week

Shopee’s diverse content ecosystem drives fashion sales, orders and shopper savings

Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah and Shak Shazwan.

This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals.

Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed “Future of E-Commerce: Profitable Growth with New Wave Shoppers”. The 2025 edition focused on how sellers can deepen engagement, improve fulfillment, and expand regionally — all while leveraging smarter tools to grow sustainably.

In her opening keynote, Shopee Malaysia’s Country Director, Saovanee Chan-Somchit, outlined key focus areas guiding the platform’s second-half 2025 roadmap, including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfillment speed. These priorities reflect Shopee’s commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape.

"Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,” she said.

Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers

Get ready for a shopping experience like no other with Shopee’s 7.7 Mid Year Sale — happening now until 9 July. Enjoy Lagi Murah prices, Lagi Cepat deliveries, and the most exciting livestream deals of the year, all in one place.

Shopee’s beloved Murah Police, Mak Kiah Ferry, is back in a brand new 3-part skit series. With her signature humour and charm, she shares shopping tips and reminds everyone that the smartest Malaysians always shop Lagi Murah, Lagi Cepat. And she’s not doing it alone. Catch Mek Yun, Chazy Nash, Yana Samsuddin, Wan Chai, and hundreds more of your favourite influencers sharing their top Lagi Murah finds throughout the 7.7 Mid Year Sale.

Shopee 7.7 Mid Year Sale Offers Malaysians Unbeatable Value with  ‘Lagi Murah, Lagi Cepat’ Deals

Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House. On this flagship on-ground platform, affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid-Year Sale. The event empowers affiliates to drive discovery while helping Malaysians shop Lagi Murah and Lagi Cepat.

Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals

The Shift to Social: Why More Malaysian Brands Are Turning to Shopee Affiliates to Drive Sales

Malaysian Brands At Shopee

As digital shoppers spend more time on content-rich platforms, brands are finding new ways to engage them where they already scroll, watch, and connect. Increasingly, what captures attention is not just ads, but relatable storytelling from creators whom audiences already trust. For Malaysian brands like Signature Market, Naelofar, Oxwhite, and Nanovet, this marks a clear shift from polished marketing to partnerships with everyday voices that feel real, credible, and personal.

This shift is not just anecdotal. Across Shopee, affiliate-led content has become a major driver of conversion. With tools like Shopee’s Affiliate Marketing Solution (AMS), Shopee Live, and Shopee Video, brands are transforming affiliate partnerships into scalable sales channels, fuelled by trust and powered by authentic content.

In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.

Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.

Shopee News: Style Meets Smart: How These Creators Stay On-Trend Without Breaking the Bank

Tier Up to Platinum 4x Faster And Unlock Exclusive RM1 Deals This 4.4 Shopee Rewards Sale

Tier Up to Platinum 4x Faster And Unlock Exclusive RM1 Deals This 4.4 Shopee Rewards Sale

Enjoy fresh daily deals from Apple, Bio-essence, Friso Gold, Gintell, Roborock, POCO & more!

Whether you’re topping up on everyday essentials, upgrading your gadgets, or simply enjoying a good deal, the 4.4 Shopee Rewards Sale is your chance to shop smarter and get more in return. From now till 9 April, everyday purchases become more meaningful—with exclusive savings, exciting perks, and peace of mind with every checkout.

This 4.4, it’s not just about what you buy—it’s about the extra value along the way: better deals, exclusive rewards, and little wins that add up over time!

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

Shopee - Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

From achieving 80,000 orders to building a multi-million enterprise, two Malaysians share their inspiring journeys of resilience and growth

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. 

Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Huat Your Way to Win RM8,888 Angpow Daily and Get 88% Off Lowest Price Guaranteed to kickstart your festive spirit!

Gong Xi Fa Cai! Shopee invites you to celebrate the Year of the Snake with unbeatable deals, exclusive prizes, and festive savings during our Shopee CNY Sale. From now until 30 January 2025, shop for all your Chinese New Year essentials.

Shopee brings you 88% Off the Lowest Price Guaranteed! Stock up on festive treats from A1, Julie’s, and Kinohimitsu, refresh your home with Akemi, Dessini, and Kleenex, and dazzle your style using accessories from MJ Jewellery. Don’t worry–if you find these products at a lower price elsewhere, Shopee will refund you 3 times the price difference in Shopee Coins. Shop with confidence and enjoy the best CNY deals only on Shopee!

Shopee CNY - Fortune Smiles Upon the Year of the Snake with Shopee CNY Sale!

Shopee - First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

Shopee Affiliates help drive 1 in 4 orders, empowering local businesses nationwide

Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. 

This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide.

 First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

90% Off Lowest Price Guaranteed, Free Shipping, and More! Celebrate with Shopee!

Get ready for the grand finale of the year’s shopping festivities! Shopee’s 12.12 Birthday Sale starts from 26 November to 13 December 2024, it’s bigger and better than ever. This year’s celebration is packed with incredible deals, unbeatable prices, and exciting rewards, all designed to make your year-end shopping truly unforgettable.

Enjoy 90% Off Lowest Price Guaranteed on top brands like Beauty of Joseon, Case Valker, naelofar, PerySmith, Tefal, Vinda, Y.O.U., and Zoe Arissa. Whether you're craving the latest fashion finds, essential beauty products, or must-have home items, you'll find them all at unbeatable prices. Don’t worry – if you find these products at a lower price elsewhere, Shopee will refund you 3 times the price difference in Shopee Coins. Enjoy peace of mind knowing you're getting the best deals with Shopee.

Unwrap RM12 Million Shopee Live Vouchers Daily at Shopee’s 12.12 Birthday Sale

Be on the lookout for Shopee's annual 11.11 Big Sale as it is right around the corner! Get 90% off from brands such as Dr Cardin, Dazzle Me, Grace and Glow, PerySmith, Scott, Pureen, Baseus, Skintific and more as part of Shopee’s Lowest Price Guaranteed promise this 11.11. If customers find these products at a lower price on other platforms, Shopee will refund customers 3 times the price difference in Shopee Coins in return.

Shopee Unveils 11.11 Big Sale Brand Ambassadors!

Shopee is thrilled to announce the star-studded lineup of internet sensation and savvy entrepreneur Dato Seri Vida, alongside the talented actor and singer Izzue Islam as the brand ambassadors for the highly anticipated Shopee 11.11 Big Sale! Fans won’t miss this exclusive opportunity to see these icons in action on Shopee Live.

Shopee 11.11 Big Sale: Lowest Price Guaranteed, Free Shipping, and RM11 million worth of Shopee Live Vouchers everyday

Shopee’s enhanced logistics solutions and buyer-friendly features help local entrepreneurs thrive and connect with customers everywhere

Behind every online purchase is a story of determination, resilience, and dreams realised. For many Malaysian entrepreneurs, platforms like Shopee have become catalysts for transforming humble beginnings into nationwide success stories. With robust logistics programmes and seamless nationwide connectivity, Shopee empowers local sellers to expand their businesses beyond traditional boundaries while providing buyers with unparalleled convenience, trust, and satisfaction.

Entrepreneurs like Muhammad Afiq bin Mohamad Arshad and Faizah Milin of A&F Berkat Borneo, Sarini Zainal Abidin of The Pastels Shop, and Suriana Ali Endut of Kimchi Suren Suria, are reaching new heights. Their inspiring stories highlight how Shopee is helping to connect them with customers across the country by fostering community growth and bringing joy with every package delivered.

From Night Markets to Nationwide Success:  How Shopee is Changing Lives Across Malaysia 

Shopee Malaysia recently concluded its second Shopee Digital Platform Upskilling Summit, a pioneering initiative that equipped over 1,000 local sellers with essential regulatory knowledge. 

Collaborating with key government agencies, this five-part program, the first of its kind in the industry, tackled the complexities of compliance, product authenticity, and consumer trust. The initiative aligns with the government's efforts to empower MSMEs and gig workers while fostering sustainable growth in Malaysia’s digital economy.

Shopee Partners with Government Agencies to Empower Local Sellers with Regulatory Knowledge

Shopee Empowers Over 100,000 New Local Entrepreneurs in 2024

Study Reports 113% Surge in Shopee Live Adoption, 65% Increase in East Coast Live Sellers

98% believe in the power of shopping locally to uplift underserved communities

Ahead of the nation’s 67th National Day, Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study reveals a remarkable trend: Malaysians rally behind local businesses like never before. 98% of respondents agree that shopping locally strengthens and uplifts underserved communities, highlighting a growing sense of national pride and solidarity among consumers.

Shopee Celebrating Merdeka: Malaysians Rally Behind Local Businesses

Shopee 9.9 Super Shopping Day: Unbeatable Deals Await at Shopee!

Kick off the year-end shopping season with Shopee's exciting 9.9 Super Shopping Day! From now until 13 September, Malaysians can explore a treasure trove of amazing deals, exclusive vouchers, and thrilling giveaways.

Enjoy free shipping with no minimum spend and discounts of up to 90% on your favourite brands and products—perfect for refreshing your wardrobe, upgrading your tech, or finding that ideal gift!

Shopee 9.9 Super Shopping Day

In today's fiercely competitive retail landscape, micro, small, and medium-sized enterprises (MSMEs) in the fashion industry encounter significant hurdles in captivating shoppers, even across e-commerce. Unlike other sectors, fashion MSMEs not only vie against each other but also contend with prominent, resource-rich brands with broad recognition. 

The vast array of online options available to consumers poses a challenge for smaller players to stand out. Constrained by limited budgets, manpower and tech limitations, coupled with the need to establish trust with potential customers, Malaysian MSMEs face an uphill battle in driving conversions and nurturing repeat business.

Shopee - Best Look Forward: How Malaysian fashion sellers are seizing opportunities in e-commerce 

Demand for modest clothing increases, local sellers meet evolving consumer needs

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing