Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

Tiger Beer has kicked off the Year of the Snake with a bang, launching its dynamic ‘Together We Roar’ campaign. Aimed at celebrating courage and connection, this campaign brings people together to embrace the festive spirit with boldness and joy.

Launch Event at Pavilion Bukit Jalil

The launch event at Piazza, Pavilion Bukit Jalil, on January 10, 2025, was spectacular. The venue was transformed into a vibrant festive hub, aptly named ‘Tiger Town,’ showcasing Tiger Beer’s commitment to creating unforgettable experiences.

Tiger Beer CNY 2025 Celebration - Together We Roar Launch Event - Pavilion Bukit Jalil

Brewing Prosperity Together with family and friends this CNY with #BestWithCarlsberg moments

As Chinese New Year (CNY) approaches, Carlsberg Malaysia is taking the celebrations to a new level. With its artist-edition festive packaging, Carlsberg invites you to toast to prosperity, unity, and new beginnings in style. Themed “Brewing Prosperity Together,” this year’s festivities are unforgettable with beautifully crafted bottles and cans embodying the spirit of the Year of the Snake.

Themed ‘Brewing Prosperity Together’

Carlsberg’s festive theme for 2025 emphasizes togetherness and abundance. The Chinese characters ‘一起發,’ which translate to “prosper together,” also cleverly represent Carlsberg’s 178th global anniversary. This unique blend of tradition and modernity perfectly captures the essence of celebrating with loved ones.

Carlsberg 2025 CNY Promotion - Glide into the Year of the Snake with Carlsberg’s Artist-Edition Festive Packaging

Tiger Beer Promotion: With the year ending, cheer and joy are starting to fill the air in preparation for the Chinese New Year (CNY) celebrations. 2022 is remarkably special for Tiger Beer and if there’s one beer we can welcome the Year of the Tiger with, it has to be with Tiger Beer. As we begin to usher in the new Lunar New Year with a renewed sense of hope, Tiger Beer is sharing the prosperity with consumers while encouraging them to uncage their inner tiger and make 2022 their year to go all out to pursue their dreams and goals.

Tiger Beer has lined up an abundance of activities and promotions this festive season to evoke the Tiger spirit among fans. For starters, limited-edition Year of the Tiger bottles and cans have now hit the shelves nationwide for fans to usher in the festive cheer in time for the Lunar New Year celebrations.

Tiger Beer 2022 Chinese New Year CNY Promotion

Drinks Events: Elevate your daily routines and uncover your playful side with new experiences in your city with Edelweiss.

Life's seriousness often hinders us from engaging in exciting activities. But, deep down, everyone yearns for fresh experiences to break up their monotony. What if thrills and surprises awaited you right around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to revitalise fans and stimulate their senses so they may enjoy life playfully and excitingly.

With every sip of Edelweiss, fans may seek out fun, new experiences in their cities, from simple pleasures to deeper connections with people who matter - giving them a taste of the freedom, excitement, and playfulness. Edelweiss is here to inspire fans to rediscover their cities in a new light by upgrading their drinking experience and letting their playful side take over.

Feel The Alps in KL, Penang & Johor Bharu With Edelweiss

Somersby Apple Day Celebration With Somersby Apple Cider

APPLE DAY CELEBRATION: Every year, thousands of people in the UK come together in October to celebrate Apple Day, a festival celebrating the delicious and globally-loved fruit that also goes into every bottle and can of Somersby, Malaysia’s No. 1 best-selling cider.

This year, Somersby is giving more reasons for apple lovers to celebrate their favourite cider by inviting another fan-favourite Somersby flavour to the party – Somersby Watermelon – with promotions and consumer contests throughout October.

Somersby Celebrates the Love of Cider with Apple Day

Malaysia’s No. 1 best-selling apple cider even invites watermelons along for consumer contests and promotions in the month of October

Tiger Crystal Beer - a crystal cold refreshment brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surf skate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing, and Mavic from Craft at No.7, the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

Each mentor will share four tutorials weekly on the site from now until mid-October, with one of them being conducted live. All fans have to do is check out tigerbeer.com/my/en/firestarter, select a passion of their choice and sign up for the live tutorial session - only limited spots available. All successful sign-ups will be entitled to an exclusive *Fire Starter Gift Pack from Tiger Crystal. At the same time, all craft participants will receive a complimentary Fire Starter live tutorial kit that will be handy during the live session.

Tiger Crystal Fire Starter Platform - Uncage your inner fire with Tiger Crystal Beer

10000 Free Heineken 0.0 Beer (4-can pack) Up For Grab - Alcohol Free Beer

FREE BEER: Yes, you hear it right. Heineken Malaysia is giving away 10,000 FREE 4-can packs of Heineken 0.0 redeemable today onwards. A beer you can drink while working as it is alcohol-free.

Now that working from home is the new norm, the hours tend to blur, and we often find ourselves looking for a pick-me-up to get through the day. What if you were able to enjoy a beer while working? #NowYouCan works responsibly while enjoying a cold one with Heineken® 0.0—a refreshing beer, minus the guilt and minus the alcohol.

10000 Free Heineken 0.0 Beer (4-can pack) Up For Grab

Beer News Update: Asahi Super Dry launches the ‘Discover Tokyo' campaign, which takes beer enthusiasts on a journey to discover multiple perspectives of Tokyo, such as food, art, fashion, and lifestyle. These cultural insights reflect the same passion for precision in quality and innovation that is at the heart of Asahi and inspired the creation of Japan's number one beer, Asahi Super Dry. From July to September 2021, Asahi's Discover Tokyo promotion will also offer beer enthusiasts the chance to win a Sony PlayStation 5!

ASAHI BRINGS BEER LOVERS ON A JOURNEY TO ‘DISCOVER TOKYO’

HAPPY HOURS AT HOME: We are in the middle of a pandemic and in Malaysia the government has just another lockdown - the MCO 3.0. I believe most of us are getting tired of ordering the same food for delivery, week after week?

Tiger Beer, the champion of Asian street food, has the answer. Spice up your mealtimes by pre-ordering the Tiger Street Food Box – featuring exclusive, bold collaborations between classic street food favourites and some of KL’s hottest modern restaurants – and get it delivered right to your door!

Tiger Street Food Festival 2021 BY TIGER BEER IS BACK - UNBOX THE EXTRAORDINARY WITH TIGER

Tiger Street Food returns to spice up your mealtimes; exclusive bold collaborations from street food favourites available to pre-order for a limited time only

CARLSBERG SMOOTH DRAUGHT NEW LOOK PACKAGING CAN AND BOTTLE CAP

Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish Inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!

Staying true to its tagline – Probably The Best Beer in the World, Carlsberg’s constant pursuit of better is the driving force behind the refreshed identity of Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019, and now for Carlsberg Smooth Draught. The brand’s new look spotted across its new packaging, visibilities, and amenities solidifying the premium-ness of its identity and freshness of the same smooth, great brew. The most innovative improvement is the scavenger liner to pull-off a “Fresh Cap” on Carlsberg Smooth Draught 325ml and 580ml bottles that removes oxygen from the headspace in the bottle to keep beers fresher for longer. This tiny detail creates a huge difference to drinking experience where consumer can taste fresher brew up to five times longer in bottled beers.

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Connor’s Stout Porter Draught, Now In A Can Launch By Carlsberg Malaysia

Product Launch: Connor’s Stout Porter, Carlsberg Malaysia’s crafty stout porter, is introducing its iconic draught stout experience now in cans! This new way to ‘Taste the Good Times’ anywhere with a ground-breaking innovation and unique serving ritual.

This brand-new innovation retains the creamy head and gentle roasty undertones that Connor’s Stout Porter fans love at bars, but now in a ready-to-enjoy format so they can enjoy the good taste of draught stout in the comfort of their homes. To achieve this, the British-inspired brew is double-dosed with nitrogen before canning to maintain its iconic smooth head and fine cascading effect when freshly poured.

Connor’s Stout Porter Draught, Now In A Can By Carlsberg Malaysia

Beer Promotion: In celebration of the upcoming Kaamatan and Gawai celebrations, Carlsberg launches first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.

This is the second series of Carlsberg’s ‘CELEBRATE’ theme, with the first being the 2021 Chinese New Year campaign. Running from April to May, attractive promotions and exclusive premiums such as jerseys in three collectible designs, inverted umbrellas available in three colours; and attractive gadgets such as tablets and watches too!

CARLSBERG CELEBRATES THE HARVEST FESTIVAL WITH LIMITED-EDITION HARVEST CANS

Tiger Crystal Beer 10000 FREE Beer Giveaway - Full Details

Beer Promotion: Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love!

Brewed at a crystal-cold temperature of -1 degree Celsius, Tiger Crystal is not only refreshing and less bitter, but absolutely perfect for the hot weather! With the amazing promotions ongoing from now until 31st May, now is the time to pick up some ice-cold Tiger Crystals for ultimate refreshment.

Tiger Crystal Beer 10000 FREE Beers Giveaway

Street Food Festival: As Kuala Lumpur, Selangor and Penang are still under CMCO, it will be difficult for us to enjoy Malaysia popular street food. Instead of going out, now TIGER Beer brings this popular street food right to your home with the TIGER STREET FOOD Virtual Festival which was launched on 6th November 2020 at 11am and will be opened from 11am to 9pm every Friday, Saturday and Sunday until the end of November 2020.

With this TIGER STREET FOOD VIRTUAL FESTIVAL 2020, besides being able to order your favourite street foods from the computer or mobile phone, you will also be in for special promotion for TIGER Beer as well. the Tiger Street Food Virtual Festival is much more than simply a home delivery service – it recreates the full experience of a food festival in a completely digital world.

TIGER STREET FOOD Virtual Festival 2020 BY TIGER BEER

Carlsberg Red Barley Back for The REDS (LIVERPOOL)

Carlsberg unites Liverpool FC fans with more of its special-edition commemorative brew

Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans.

Carlsberg Red Barley is a visually stunning beer, inspired by legendary Liverpool FC manager Bill Shankly when he made the iconic decision in 1964 to dress his players in all red – making them “look like giants... and... play like giants" in his words, winning the FA Cup for the first time at Wembley six months later. Not only is the Carlsberg Red Barley bottle its label together with the cap and beer itself is a crimson red!

Carlsberg Malaysia Kicks Off Chinese New Year CNY 2019 With A POP

KUALA LUMPUR DRINKS: Carlsberg Malaysia brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year (CNY2019) Year of The Earth Pig by wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.

Celebrate Prosperity, Happiness, Wealth and Good Luck in Vibrant Red, Pink, Green and Blue with Carlsberg this CNY2019! 

Held at ICC Pudu in Pudu, KL, Carlsberg Malaysia feted approximately 500 trade partners and media guests to an enthralling and sumptuous CNY campaign launch gala dinner. Guests were captivated by the adaptation of the vibrant and colourful bottle caps and cans in red, green, pink and blue which painted a colourful ambience and celebratory festive mood. 

Guests experienced the true CNY festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.

Probably The Best Party 2018 And Win An All Expense Paid Trip To Copenhagen

Win an all-expense-paid-trip to Copenhagen with your friends OR host ‘Probably The Best Party’ of your choice ALL on Carlsberg!  

 

Ending the year on a high note, Carlsberg is rewarding three consumers with “Probably The Best Party” trip to enjoy with five buddies each in Copenhagen, Denmark; and fifty consumers get to host a private bash here in Malaysia for 80 friends, compliments of Carlsberg!

Enjoy Carlsberg or Carlsberg Smooth Draught with your beer buddies and you could be lucky winners of Carlsberg’s “Probably The Best Party” promotional campaign, which runs until end November 2018!

ENJOY AN AWESOME WINTER PARTY IN COPENHAGEN!

Grand Prize winners will get to experience an all-expense paid trip to Copenhagen, Denmark as they tour the grounds of Carlsberg’s origin with five of their buddies. It’s going to be an unforgettable one as the trip will take place in December, during winter!

The 50 First Prize winners will each get to ‘ex-beer-ience’ an amazing and unforgettable night where they get to choose a base within the participating outlets/venues to hold their awesome bash with five choices of preferred themes - Oriental, Kollywood, German, Sports or Karaoke. To top it off, the food, beers and entertainment are exclusively customised for contest winners courtesy of Carlsberg.

“The Carlsberg brand has enjoyed enormous success this year from “Probably The Most Victorious Year” campaign in conjunction with Chinese New Year; “Probably The Best Football Beer” campaign, the launch of Carlsberg Smooth Draught’s POP cap, to “Probably The Best Oktoberfest” consumer promotion. Building on this momentum, we have set the bar higher by launching “Probably The Best Party” campaign nationwide to reward our beer consumers,” said Lars Lehmann, Managing Director of Carlsberg Malaysia.

The trip to Copenhagen will be an experience to remember. Coinciding with winter, the most wonderful time of the year, it will be full of festive, fun and joy with planned city tours and pubbing to liven up the spirits. While the private bash in Malaysia will be an extraordinary and memorable event for the winners as they get to party with 80 friends at a chosen venue within the participating outlets and have a choice of five themes to choose from - Oriental, Kollywood, German, Sports or Karaoke – to revel the night away!

Get over to participating outlets now to enjoy Carlsberg, “Probably The Best Beer In The World” or Carlsberg Smooth Draught, “Probably The Smoothest Beer In The World”, and get closer to winning the ultimate trip of a lifetime or hosting the greatest shindig ever!

Remember to check the inside of the bottle caps (on all big bottles) when you enjoy Carlsberg or Carlsberg Smooth Draught at participating coffee shops and food courts. Likewise, if you are having beer nights with your buddies at participating bars and pubs, get your Gift Cards for a chance to win!

For those getting beers from supermarkets, hypermarkets and e-Commerce platforms, you too can stand to win these exciting prizes. The Gift Card is located on the inner panel of the Carlsberg or Carlsberg Smooth Draught 6-can pack. For purchases at convenience stores, you’ll be entitled to a Gift Card for purchases worth RM15 and above.

Furthermore, there’s also the limited-edition Carlsberg bottle-shaped power bank up for grabs! Just collect 18 Carlsberg or Carlsberg Smooth Draught bottles caps marked with “Hop Leaf 2018” or collect points via the Gift Cards received from participating bars and pubs in order to redeem a unit.

Don’t miss out on this grandiose once-in-a-lifetime party experience all for FREE on Carlsberg! All you need to do is ENJOY Carlsberg and be on your way to party with your friends!

For more info, follow us on www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my

SOMERSBY CIDER MALAYSIA - Savouring a Floral Twist with Somersby Elderflower Lime Cider

Malaysia’s No. 1 Cider Somersby launches NEW variant - Elderflower Lime boasting pleasant floral aroma with a refreshing twist of lime!  

 

Looking for a refreshing cider that satisfies your smell and tastes sensory? Somersby Elderflower Lime, best served over ice, is the perfect beverage. Infused with floral notes combined with a twist of lime, this new variant of the country’s No.1 cider brand – Somersby tingles cider lovers’ taste buds with a sparkling floral bubbly perfect for any occasion. SOMERSBY CIDER MALAYSIA

The Elderflower is the white blossom of the Elderberry tree. Its delicate and subtle lacy white flowers are attributed with medicinal properties and are frequently used for flavouring food and drinks in Europe. This enjoyable union of Elderflower and Lime creates a perfect balance of sweetness and sourness, making it perfect when paired with food. The Somersby Elderflower Lime, in 4.5% alcohol content, is available in bottle (330ml) and can (320ml) at major hypermarkets and supermarkets nationwide. 

“Proud to be in the forefront of innovation, we are excited to offer cider lovers a new cider – Somersby Elderflower Lime adding to the existing variants of apple, blackberry and sparkling rosé. By adding a twist of lime into the elderflower, this cider simply tastes so refreshing and boasts a pleasant floral aroma,” said Carlsberg Malaysia Managing Director Lars Lehmann during the media and trade launch held at Morganfield’s Da Men Mall in USJ. 

(Left to right: Corporate Communications & CSR Director Pearl Lai; Marketing Director Charles Wong; Managing Director Lars Lehmann; Government Affairs and Duty-Free Director Lew Yoong Fah; Supply Chain Director Piotr Zajac; Chief Financial Officer Lim Chee Keat; Sales Director Gary Tan; and HR Director Felicia Teh.)

“Somersby Elderflower Lime was launched in Singapore early this year and it has since grown exponentially and contributed significantly to the cider business of our subsidiary Carlsberg Singapore. We are confident that this new variant will further strengthen Somersby’s foothold as the No.1 cider position in Malaysia,” he added. 

To unveil this floral bubbly cider, Carlsberg Malaysia feted guests and media to an all-white-themed evening of serenity and casual elegance with the amazing Scandinavian-style garden decor, dotted with lacy white Elderflowers, peppered with a garden feel and complete with an eye-catching flower tunnel, impressing guests with a unique experience of a picture-perfect summer. 

To promote the Elderflower Lime variant, the iconic Somersby Kombi mobile bars will be making month-long roving visits in September to local tourist spots, night markets, supermarkets and hypermarkets around Peninsular Malaysia offering consumers a chance to sample Somersby Apple, Blackberry, Sparkling Rosé and the new Elderflower Lime. 

Cider lovers can get a can of Somersby Elderflower Lime FREE with every purchase of a 4can or 4-bottle pack at participating hypermarkets, supermarkets and convenience stores from 27 August to 30 September. This deal is also available for the 6-can pack Carlsberg or Carlsberg Smooth Draught. 

For all you foodies, there will be special food promotion at 100 participating F&B outlets from 1 September to 31 October where the Somersby Elderflower Lime will be going for a steal! Also, check out Morganfield’s for the mouth-watering Baby Back Ribs promotion perfectly paired with the Somersby Elderflower Lime! 

And for more GOOD NEWS! you can make a visit to www.winetalk.com.my to get the Somersby Mystery Box set worth RM50 comprising ALL FOUR flavours at only RM35! 

Try the Somersby Elderflower Lime today and it will undoubtedly make you come back for more! 

For details, follow Somersby Cider Malaysia on Facebook at www.facebook.com/SomersbyMY.