Foodie Blogroll

Showing posts with label Beer. Show all posts
Showing posts with label Beer. Show all posts

Wednesday, 13 June 2018

Football World Cup 2018 With Carlsberg Probably The Best Football Beer

Probably The Best Football Beer For World Cup 2018 - Carlsberg!

Football World Cup 2018 With Carlsberg Probably The Best Football Beer

Over 3,000 parties, rewarding prizes like a trip to Liverpool FC match in UK, jerseys, umbrellas, bottle and can cooler sleeves and an online game to keep the football fever alive.

Football World Cup 2018

Calling all footie fans! As the countdown begins to the most anticipated football event of the year, this is your chance to score limited-edition merchandise from Carlsberg’s “Probably The Best Football Beer” campaign. The campaign calls out to beer lovers and football fans alike to collect merchandise from their favourite country namely England, France, Germany, Brazil, Spain and Portugal.

Carlsberg Probably The Best Football Beer

Living up to its brand promise of delivering Probably The Best, Carlsberg – “Probably The Best Beer In The World” and Carlsberg Smooth Draught – “Probably The Smoothest Beer In The World” are commemorating the football event by featuring the mentioned six countries’ flag on its bottles and cans over Carlsberg’s signature hop leaf shape as limited edition packaging.

If you are into football collectables, here’s “Probably The Best Football Merchandise” for you! The design of country flags in vibrant colours is spotted on the limited-edition merchandise such as jerseys, invertible umbrellas, jersey-shaped bottle cooler and can cooler sleeves, which are up for grabs during this two-month long promotion at participating bars, pubs, coffee shops and food courts, from now till 15th July.

Carlsberg Probably The Best Football Beer

Passionate about football but not into the ‘nightlife’ scene? Enjoy the matches in the comfort of your homes and be rewarded a free beer can cooler sleeve as an instant gift when you purchase limited-edition football-themed Carlsberg or Carlsberg Smooth Draught at major super- and hypermarkets and convenience stores.

As Malaysia is a hotbed for football fandom, Carlsberg is pulling out all stops to provide consumers with “Probably The Best Football Beer Parties” with over 3,000 parties nationwide including East Malaysia. Be part of the action and get your adrenaline pumping and stand a chance to win exclusive merchandise.

Football World Cup 2018 Fever

At the media and trade launch held at Connection in Pavilion KL, Carlsberg Malaysia’s Managing Director Lars Lehmann said, “Bringing alive “Probably The Best” beer experience for our consumers, we believe that the “Probably The Best Football Beer” campaign is all we need to unite football fans. As Malaysians gear up for the most anticipated football event, we want to reward our consumers with exciting promotions, exclusive merchandise, interactive online game and limited-edition products designed in vibrant colours of Carlsberg’s signature hop leaf shape with the flags of Brazil, Germany, Spain, England, France and Portugal.”

“Upping the football excitement, there will be over 3,000 parties nationwide including in East Malaysia, for football fans to enjoy football matches among ardent football fans with chilled Carlsberg and Carlsberg Smooth Draught beers,” he added.

FIFA Football World Cup 2018 Predict the Score and Win Prizes

“Furthermore, the campaign is also hitting the digital scene with “Probably The Best Football Beer Game”. It’s an online game where football fans can play and use their football knowledge to predict the scores and win an all-expense paid trip to watch a Liverpool FC match LIVE in the UK with a friend!,” Lars revealed.

FIFA Football World Cup 2018 Predict the Score and Win Prizes

Do take part in Carlsberg’s “Probably The Best Football Beer Game”, accessible at to be in the top of the leaderboard. In addition to the online game, football fans can catch up on the latest football news updates, upcoming matches, results, selected outlet parties’ details and the ongoing nationwide promotions by simply bookmarking the page.

FIFA Football World Cup 2018 Predict the Score and Win Prizes

There’s a load of footie interaction activities in store at selected outlet parties like “Probably The Best Foot Pong”, and Football Trivia Challenge. Winners can take home an exclusive “Probably The Best Football Kit” consisting of jersey, umbrella, limited-edition Carlsberg and Smooth Draught with the bottle and can cooler sleeves. There’ll be Bonus Codes giveaways to earn extra points for the online game. That’s not all, successful participants can also stand a chance to walk home with either a Hisense 39” LED TV or a Vivo V71 Smartphone, courtesy of Hisense and Vivo.

Carlsberg Probably The Best Football Beer

Carlsberg is not stopping there! Taking it a step further, the brand also provides consumers with a chance to “Buy and Win” at roadshows held at participating hypermarkets. Consumers just need to make a purchase of a carton of Carlsberg or Carlsberg Smooth Draught and will be able to participate in the game to deliver their best kick and walk away with football merchandise. There is also the “Swipe and Win” contest for consumers to win football merchandise, and also to score exclusive party passes for them along with three friends to enjoy the vibrant atmosphere.

Carlsberg Probably The Best Football Beer

So, as tensions mount for all you supporters out there, take your experience to the next level by being a part of the game with “Probably The Best Football Beer” promo and enjoy Carlsberg and Carlsberg Smooth Draught to be rewarded with exclusive limited-edition merchandise.

World Cup 2018 Football Party With Carlsberg Probably The Best Football Beer

Carlsberg Malaysia’s “Probably The Best Football Beer” campaign joins Pavilion KL for this exciting event together with Vivo Malaysia and Hisense.
Logon to for selected outlet parties, the latest match and news updates, results and ongoing promotions. Follow for updates of Carlsberg’s upcoming events and promotions!

Thursday, 9 November 2017

Meet Four Hottest Japanese Female DJs -Brought To You by Club Asahi

Don’t miss your chance to see Four Japanese hottest female DJ HILOCO a.k.a. neroDoll, DJ YUKIO and DJ Hannah Ichiko spinning live in Malaysia! 

Asahi Super Dry, Japan’s No.1 beer, is bringing to life the unique and colourful J-subculture vibes through a series of Club Asahi’s EDM dance parties. There will be eight club-based Club Asahi parties happening from 20 October to 2 December across Klang Valley, Penang and Melaka with Japan’s hottest celebrity female DJs - DJ HILOCO a.k.a. neroDoll, DJ LICCA, DJ YUKIO and DJ Hannah Ichiko.

At Club Asahi, immersion began as ravers step into an electrifying playground that gets their heart racing and mind bewildered. Ravers can sip a great brew of ice-cold Asahi Super Dry, walk through the cool fog screen and cascading lights, and capture moments that mirror the bright kaleidoscopic Akihabara city. To elevate the experience, some corners of the club are filled with arcade game machines that feature over 600 games, among which are the Street Fighter, King of Fighter, Bubbles, Pac Man, Metal Slug, 1942, Marvel VS Capcom, Bomberman and more! 

Charles Wong, Marketing Director of Carlsberg Malaysia said, “Asahi Super Dry, our premium lager beer, is brewed using a unique Karakuchi style to give a clean, crisp and refreshing taste with no bitter aftertaste. Club Asahi, which is known for its ultra-cool and sophisticated neoteric ambience, has been designed to elevate the Asahi Super Dry consumer engagement.” 

“With an aim of providing Asahi Super Dry fans with the ultra-Japan experience, we are exposing some of the unique and colourful J-subculture vibes through a series of eight Club Asahi’s EDM dance parties this year. Asahi Super Dry is not just about music and drinking. It is all about meeting new people, being engulfed in cool and trendy elements from a diverse culture and enjoying a great night out with like-minded people,” added Wong. 

Over hundreds of party, goers flocked FUZE Club KL and Red Room at Trec KL on a Friday and Saturday nights of 20 and 21 October as Club Asahi brewed the best beats with one of the Osaka’s top female DJ – DJ LICCA. On these two special nights, both clubs were amazingly packed with ravers flooring in at late hours to feel the cold glass of Asahi Super Dry in their hands, tasting the refreshing brew as they reeled in the vivid neon lights accompanied by the deep house beats of DJ LICCA. LICCA’s electrifying performance that featured top dance hits such as ‘Ciao’ and ‘We Wanna Party’ charged through with her transducive array of Hip Hop songs with techno beats. The night got even more excited when club dancers, clad in head-turning outfits, joined the charged-up crowd and performed mind-blowing choreography. 

There are still chances for fans to catch Japan’s hottest DJ HILOCO a.k.a. neroDoll, DJ Hannah Ichiko and DJ YUKIO performing live alongside club resident DJs at Club Asahi in Malaysia. DJ Hannah Ichiko will be performing at OZOO Club, Penang on 3 November and VIBES Club at Trec KL on 4 November. DJ HILOCO a.k.a. neroDoll will take the main stage at MiXX Melacca on 17 November and FUZE Club, KL on 18 November. DJ Yukio will turn up the heat at MOIS Club, Penang on 1 December and PLAY Club, KL on 2 December.

DJs  Club Asahi’s Venues 

FUZE Club, KL 
20 October 2017

21 October 2017

DJ Hannah Ichiko 
OZOO Club, Penang 
3 November 2017

VIBES Club, Trec KL 
4 November 2017

DJ HILOCO a.k.a neroDoll 
MiXX, Malacca 
17 November 2017

FUZE Club, KL 
18 November 2017

DJ Yukio 
MOIS, Upper Penang Road, Georgetown, Penang 
1 December 2017

PLAY, the Roof, KL 
2 December 2017

Monday, 16 October 2017

Carlsberg Smooth Draught in Pint Bottle - Smoothest Carlsberg Draught Beer

Last year saw the launch of the Probably The Smoothest Beer In The World by Carlsberg Malaysia to answer to beer's lovers quest for the freshly tapped beer anytime, anywhere. Today, Carlsberg Malaysia has just introduced a convenient single-serve (325ml) pint bottle which is made available at eateries neighbourhood bars and golf clubs nationwide.

According to Carlsberg Malaysia's Managing Director "Gone are the days where consumers can only enjoy draught beer in a bar or pub equipped with sophisticated draught beer machine and tapping device. With this innovation - Carlsberg Smooth Draught, we have raised the bar to a whole level by launching a sleek 325ml single-serve pint beer bottle for consumers to enjoy Probably The Smoothest Beer In The World anytime, anywhere.

"Since it's launch in Malaysia last year, the beautiful golden-hued brew has successfully captured the hearts of many beer consumers, who prefer smoother beer and met the expectations of many discerning draught beer drinkers. Its' recipe for success lies not only in its quality natural ingredients but also its two unique brewing techniques. It goes thru a longer maturation cycle to achieve its signature smooth and enhances the brew's distinctive aromatic flavours" Lehman elaborated on the taste of the brew.

"At Carlsberg, we have brought the true enjoyment of draught beer to a new level. No beer machine needed, no tapping device is required. Simply enjoy, Probably The Smoothest Beer In The World anytime, anywhere - be it on a plane or out in a desert or at the peak of a mountain" added Lehman.

In the month of October 2017, Carlsberg team is scheduled to visit 800 selected outlets nationwide. Consumers who purchased 1 bucket of Carlsberg Smooth Draught in 325ml bottles will get a FREE retractable USB cable. However, in the month of November, consumers who purchased 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught 325ml pint bottles will get a FREE multi-purpose lighter.

What's more: Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf course.

For more information please check out Carlsberg Facebook page or Carlsberg Website

Friday, 13 October 2017

Oktoberfest 2017 at Brotzeit Sunway Pyramid

If you love beer and having a good time, one of the best things about the month of October is Oktoberfest, right? This year Brotzeit Sunway and Mid Valley will be having its very own version, and you really don’t want to miss out.

Oktoberfest is here again and you know what that means – it’s time to relax and enjoy yourself. The siren call of Bavarian weisswurst and beer awaits, but before you hurry off to the usual spots in your best blue and white outfit, a major Oktoberfest blowout is bubbling up at Brotzeit Sunway and Mid Valley.

As usual, the night started with the beer tapping ceremony.

German Inspired food and beverage and a new spot to call home into an Oktoberfest carnival-like, complete with German food, crafted beer

and a live music band to entertain you all night long.

“It’s really a festival where you can try a couple kinds of beers Brotzeit Samplers and then decided what you want to drink.”

And the best of all is the special Oktoberfest Platter which has pork knuckles,

German sausage,

rack of BBQ pork ribs and the ever popular sauerkraut as the sides to complete the meal with the icy cold German beer.

and the special dessert offering to end a wonderful evening of festive Oktoberfest at Brotzeit.

Location of Brotzeit Sunway Pyramid

Saturday, 12 August 2017

Somersby Cider’s Giant Apples Unveil #MagicMoments Campaign

12,000 FREE bottles to be given away across Klang Valley, Penang and Johor!

The secret of the two larger-than-life apples with countdown timers at the main entrance of Pavilion Kuala Lumpur and at LG2 of Sunway Pyramid (near Ice Rink) finally unveiled and it transformed into a booth when the clock hit 12 noon today! Somersby, the best-selling cider in Malaysia once again surprised the cider lovers by giving away 4,000 bottles at these two locations in conjunction with the launch of #MagicMoments campaign.

Consumers at Pavilion KL were caught by surprise when picnic goers sitting on a picnic mat with friends, apple pickers plucking apples from the tree while some were reading newspaper – as if in a garden which swiftly assembled to perform a flash mob. This led to the launch of #MagicMoments campaign. We are all searching for things that make us happy and yet simple little pleasures that bring us the greatest joy can be easily overlooked. The new Somersby #MagicMoments campaign is to inspire our consumers to take a break and enjoy life’s little pleasures with the refreshing and fruity taste of Somersby Cider made from sun-ripened apples.

“Life is hectic, especially living in the city. No one would have thought of getting a free
Somersby Cider on a Thursday while heading out for lunch. This is one of those little pleasures in life. We are happy that we put a smile on our consumers’ face and this is simply magical. We believe Somersby is like one’s life’s little pleasure and you can live your #MagicMoments with Somersby too!” said Charles Wong, Marketing Director of Carlsberg Malaysia.

Besides the free Somersby giveaway, consumers at both locations were engaged with the 3D backdrop and the brand’s newly introduced Augmented Reality (aka A.R.) app called Somersby Malaysia. When consumer scans the QR code and download the app, they can post creative photos on their Instagram and Facebook by hashtaging #SomersbyMY and #MagicMoments and something magical awaits. Do check it out to find out more. On site consumers were excited and impressed with the application’s 3D animation and A.R.

That’s not all! Consumers can also win a 3D2N all-expense paid trip to Singapore from 6 August to 30 September using the A.R. app as well. It is simple, fun and easy. Purchase any 4-can or 4-bottle pack of Somersby Cider, take a creative 3D animated photo with the app and post it on Instagram using the app. The most ‘LIKES’ wins. Weekly prizes to be won as well!

Bringing the little pleasure and magical moments closer to Penangites and Johoreans, Somersby Cider will be giving away both Somersby Apple and Blackberry at Gurney Paragon Mall and Sutera Mall on 5 to 6 August.

For more information about #MagicMoments, follow Somersby Malaysia on Facebook at

Monday, 31 July 2017

Update: Carlsberg Brewery Tour Copenhagen Lucky Winners

In conjunction with Carlsberg’s 170 years global birthday celebration, Carlsberg Malaysia has released a video, Probably The Best Brewery Tour, to promote the consumer campaign. With a dose of good Malaysian humour, the video showcases who a winner brings on #ProbablyTheBestBreweryTour to Copenhagen, Denmark – girlfriend, boyfriend, parent or drink buddy? The full video can be viewed Carlsberg Facebook page

While it may be a happy dilemma for some, it is double happiness for Grand Prize winner, Loong Muh Ruoh, who strike the 6D5N all-expense paid trip for two to Copenhagen, Denmark not just to celebrate Carlsberg’s 170th birthday, but also to celebrate his happy marriage with his wife Chan Mun Yee! 

“When I ordered a Carlsberg at one of the coffee shops I patron, I was on cloud nine when I spotted the Copenhagen wording on the bottle cap! I’m ecstatic that I won Probably The Best Brewery Tour to Copenhagen, which will be the first trip to Denmark for my wife and me, and also our honeymoon before our wedding reception this September,” said Loong who hails from Pahang. 

Sam Yoong Fei, the other Grand Prize winner from Perak shared in delight, “I never thought that I will be one of the lucky winners to win a trip to Denmark, the home of Carlsberg! This will be my first time visiting Europe, and I really look forward to experiencing the culture and lifestyle of the Danes with my grandmother.” he said. 

Bringing alive the sharing spirit of our founder J.C. Jacobsen, Carlsberg will open doors for Grand Prize winners to experience the hidden cellars at the old brewery, explore some of the beer discoveries at the Carlsberg Laboratory and taste some of our very best beers at Visit Carlsberg.

On top of that, winners and their plus ones will also visit the historical landmarks in Copenhagen associated with Carlsberg including the Ny Carlsberg Glyptotek, the Little Mermaid and Frederiksborg Castle. It all culminates with a great Street Party, where they will celebrate with all of Copenhagen right in the heart of Carlsberg.

For more information about this campaign please click here

Monday, 3 July 2017

Carlsberg Brewery Tour Shah Alam Selangor - Probably The Best Brewery Tour

Ever wondered how beer is produced, we recently got an invitation for an exclusive VIP brewery tour of Carlsberg Brewery in Shah Alam Selangor Malaysia. This visit is in conjunction with the Probably The Best Brewery Tour Campaign. For more information how you can win an all expenses Probably The Best Brewery Tour

Carlsberg hosted a VIP brewery tour ex-beer-ience giving members of the media a sneak preview of Probably the Best Brewery Tour in advance of its first batch of contest winners. While touring Probably the Best Brew House and experiencing Probably the Best Lounge in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and first-prize winners of Probably the Best Brewery Tour consumer promotion held in conjunction with its 170th global birthday celebration.

“The 170th anniversary of Carlsberg is a chance for us to pay tribute to the beer that is ‘always sharing’. It is all about the science that comes from beer knowledge and the art that brews high-quality beers from natural ingredients. Through Probably the Best Brewery Tour campaign, we celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared.

“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added

From the moment we set foot at Probably the Best Lounge, we were greeted by beautiful brand ambassadors serving a buffet of welcome brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider, Kronenbourg 1664 Blanc and premium Connor’s Stout Porter.

Upon learning more about the Carlsberg Malaysia’s brewery and brands through an insightful and interesting presentation by Marketing Director Charles Wong, we were chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant. 

The media entourage had the chance to see, touch, smell and taste the beer at Probably the Best Brew House – a normally restricted area. At the sensory experience room, members of the press were briefed on the aroma of hops, the taste profile of yeast and the look of beer liquid with and without purification.

“Nowadays, there are more discerning beer drinkers who care about what makes of a lager or stout,” said Piotr Zajac, Master Brewer cum Supply Chain Director of Carlsberg Malaysia. "They want to know what are the ingredients used and how it is made."

While many know that wine comes from grapes, "very few actually know that Carlsberg beer comes from natural quality ingredients – namely malt/barley, hops, yeast and water" said Zajac. “Inviting consumers into our brewhouse to learn more about the natural quality ingredients and the art of brewing, bottling and packaging is an excellent way to showcase our brews."