Showing posts with label ShopeeAmbassador. Show all posts
Showing posts with label ShopeeAmbassador. Show all posts

Friday, February 16, 2024

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Affiliates emerge as key players in fostering trust & connection among Malaysian users

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanized content and increased immersive experience of livestream.

Affiliates will Grow More on Shopee Live


Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Wednesday, January 31, 2024

Shopee Affiliates Champion Human-Centric E-commerce in 2024

Content Creators Humanize Shopping Experiences Nationwide




Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling optimistic about their e-commerce opportunities in 2024. 

These affiliates are excited to humanize e-commerce with increased personalization, engage with more users on posts and live streams, and drive more traffic for local sellers aligned with their values.

Shopee Influencers Champion Human-Centric E-commerce in 2024

Tuesday, January 9, 2024

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

Marketplace Integrates 1.5 Million New Malaysian Talents


Press Release – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*.

Kelly Chan (in the wheelchair) talking to YB Fahmi Fadzil, Minister of Communication at the OKU Celik Digital Programme

Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of authenticity and hyper-localisation at scale in achieving real social equity. The impact on economic empowerment is clear: this year alone, 80 thousand sellers boosted earnings by 25% year on year, while affiliate orders grew 420% and livestream orders grew 500% respectively.

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

Wednesday, December 20, 2023

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Livestream and Affiliate Stars Crowned at Malaysia's Biggest E-Commerce Awards


Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon and featured star-studded performances by Dolla and Vanessa Reynauld. 

One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

Kenneth Soh, Head of Marketing at Shopee Malaysia, expressing his pride for all the nominees at Shopee Super Awards 2023

100 awards honored beloved brands, homegrown sellers, and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Wednesday, November 8, 2023

Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live

Malaysian Local Sellers Capitalise on Unique Niche Online


Khaled Hassan (left) and Husman Setta (right), founders of PHINIX STORE

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day.

They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and is primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping.

Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live

Friday, May 12, 2023

Shopee: Unearthing Hidden Gems, Upsizing Traditional Industries

 Press Release: Shopee’s robust ecosystem allows sellers to manage their online store-front, reach out to more customers and fulfil customers' orders through integrated logistics management. This has supported many small-scale businesses with e-commerce infrastructure and resources. With more time to run the business, it is no wonder many local businesses turn to e-commerce platforms to expand their business reach.

Shopee: Unearthing Hidden Gems, Upsizing Traditional Industries

Tuesday, February 7, 2023

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

11.11 Shopee Influencer Fest

Press Release: The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant in e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.

As part of their New Year resolutions, two-thirds of influencers focus on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

Wednesday, November 30, 2022

Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

Celebrity- and Influencer-owned Brands Stand Out on E-Commerce

Press Release: Shopee unveils that Malaysian celebrity-and influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato' Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active live stream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Wednesday, November 16, 2022

Shopee Uplifts Influencer Community in Malaysia

Members of Shopee_s influencer community striking a pose for a group photo

Shopee Press Release: Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed its appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.