Mikaseries Leverages Livestreaming to Foster Engagement and Inclusivity on Shopee

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, 

Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Shopee Live: Male Entrepreneur Builds Beauty Empire on Shopee Live

7 in 10 choose e-commerce as their research source for informed spending

Press Release: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. 

This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.

Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

Celebrities Drive Authentic Connections On Shopee Live With Lan Solo and Zoey Rahman

Lan Solo and Zoey Rahman Share Their Livestream Experiences

Press Release: Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. 

Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Celebrities Drive Authentic Connections On Shopee Live

New Bukit Raja Sorting Centre Drives Efficiency, Enhances User Experience

Press Release - SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels traveling from Klang Valley to non-Klang Valley regions. SPX continuously improves its overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

Celebrating Malaysian Fashion Trends for Raya 2024

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’,  Celebrates Malaysia’s Golden Age of Culture

Together We Give, Together We Celebrate

As the sacred season of Ramadan draws near, Shopee warmly invites you to join our exclusive Ramadan Bersama Shopee campaign! Experience a seamless shopping journey filled with convenience, savings, and blessings, making Shopee your ultimate destination for all your Ramadan essentials.

Ramadan Bersama Shopee: Your Ultimate Destination for Ramadan Essentials!

From Paper to Paints: Diverse Green Choices Drives Eco-conscious Consumption

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace.

Strong Consumer Support for Green Products: Successful Voucher Utilization

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

Affiliates emerge as key players in fostering trust & connection among Malaysian users

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanized content and increased immersive experience of livestream.

Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Shopee Affiliates Champion Human-Centric E-commerce in 2024

Content Creators Humanize Shopping Experiences Nationwide

Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling optimistic about their e-commerce opportunities in 2024. 

These affiliates are excited to humanize e-commerce with increased personalization, engage with more users on posts and live streams, and drive more traffic for local sellers aligned with their values.

Shopee Influencers Champion Human-Centric E-commerce in 2024

Keropok Mfaizz Popularizes Packing Secara Live Nationwide

Muhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two-thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series.

Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Livestream and Affiliate Stars Crowned at Malaysia's Biggest E-Commerce Awards

Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon and featured star-studded performances by Dolla and Vanessa Reynauld. 

One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honored beloved brands, homegrown sellers, and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Shopee's 12.12 Birthday Sale Offers Exclusive Prizes and Rewards

Don’t Miss Out: Free Shipping, Toll-Free Joys, and Super Seringgit Deals

Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers are released every day at 12AM. Enjoy unlimited free shipping daily until 15 December and maximize your savings!

Malaysian Local Sellers Capitalise on Unique Niche Online

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day.

They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and is primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping.

Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live

Nabila Huda and Fara Nadiah Promote Local-Made Brands to Millions

 Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, which airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives.

Shopee Live: Celebrities Lend Star Power to Malaysian Businesses

BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. 

The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

Malacca-Based Motorbike Dealership Sets Records on Shopee Live - Success Story

Shopee kicks off the long-awaited year-end shopping season with its Shopee 9.9 Super Shopping Day!

Get ready as the year’s most anticipated online sale rapidly approaches, introducing great offers and incredible savings* for the 9.9 Super Shopping Day in Malaysia. From now till 9 September, Malaysians can look forward to an exhilarating shopping experience filled with unmatched and exclusive deals.

Shopee 9.9 Super Shopping Day returns for Malaysians Buy Everything at Shocking Prices!

Shopee Launches First-of-its-Kind Nationwide Campaign - Book of Homegrown Sellers in Every State

‘Shopee Spotlights Local — Unveiling Malaysian Gems’ calls for Malaysians to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.

By making the book, the first of its kind in this country, available to the public from 31 August 2023, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities. 

Shopee Launches First-of-its-Kind Nationwide Campaign 

Shopee Seller Summit Ushers In New Era of Value-Based Marketing

Shopee Seller Summit Ushers in New Era of Value-Based Marketing

1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion

Shopee Seller Summit 2023

Press Release – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with the shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth installment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate the latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.

 Press Release: Shopee’s robust ecosystem allows sellers to manage their online store-front, reach out to more customers and fulfil customers' orders through integrated logistics management. This has supported many small-scale businesses with e-commerce infrastructure and resources. With more time to run the business, it is no wonder many local businesses turn to e-commerce platforms to expand their business reach.

Shopee: Unearthing Hidden Gems, Upsizing Traditional Industries

Press Release: A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, contributing to their growth and creating new job opportunities.

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of packages due to other commitments.

Shopee Express Couriers Drive Community Inclusion and Business Success

The Backbone of Community Enablers: Almost 90% of Couriers Driving Change Beyond Deliveries