Kerepek Azaharfood Demonstrates the Power of Real-Time Engagement and Community Building

Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. 

Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. 

Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation.

Success Stories: Kerepek Seller Achieves 80% Sales Uplift with Shopee Live

7 in 10 choose e-commerce as their research source for informed spending

Press Release: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. 

This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.

Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

Celebrities Drive Authentic Connections On Shopee Live With Lan Solo and Zoey Rahman

Lan Solo and Zoey Rahman Share Their Livestream Experiences

Press Release: Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. 

Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Celebrities Drive Authentic Connections On Shopee Live

New Bukit Raja Sorting Centre Drives Efficiency, Enhances User Experience

Press Release - SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels traveling from Klang Valley to non-Klang Valley regions. SPX continuously improves its overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

Celebrating Malaysian Fashion Trends for Raya 2024

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’,  Celebrates Malaysia’s Golden Age of Culture

From Paper to Paints: Diverse Green Choices Drives Eco-conscious Consumption

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace.

Strong Consumer Support for Green Products: Successful Voucher Utilization

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

Affiliates emerge as key players in fostering trust & connection among Malaysian users

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanized content and increased immersive experience of livestream.

Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Marketplace Integrates 1.5 Million New Malaysian Talents

Press Release – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*.

Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of authenticity and hyper-localisation at scale in achieving real social equity. The impact on economic empowerment is clear: this year alone, 80 thousand sellers boosted earnings by 25% year on year, while affiliate orders grew 420% and livestream orders grew 500% respectively.

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

Keropok Mfaizz Popularizes Packing Secara Live Nationwide

Muhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two-thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series.

Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Shopee's 12.12 Birthday Sale Offers Exclusive Prizes and Rewards

Don’t Miss Out: Free Shipping, Toll-Free Joys, and Super Seringgit Deals

Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers are released every day at 12AM. Enjoy unlimited free shipping daily until 15 December and maximize your savings!

BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. 

The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

Malacca-Based Motorbike Dealership Sets Records on Shopee Live - Success Story

Shopee Seller Summit Ushers In New Era of Value-Based Marketing

Shopee Seller Summit Ushers in New Era of Value-Based Marketing

1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion

Shopee Seller Summit 2023

Press Release – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with the shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth installment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate the latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.

Press Release: A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, contributing to their growth and creating new job opportunities.

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of packages due to other commitments.

Shopee Express Couriers Drive Community Inclusion and Business Success

The Backbone of Community Enablers: Almost 90% of Couriers Driving Change Beyond Deliveries

Malaysian Female Sellers Uplift Other Women on Shopee

 

Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study (1) finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. Of 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs.

Malaysian Female Sellers Uplift Other Women on Shopee
100% of Women-Owned Businesses Hire or Teach Other Women To Succeed

Press Release: In conjunction with Ramadhan and the upcoming Hari Raya celebrations, ShopeeFood together with Pizza Hut organised several berbuka puasa sessions across Klang Valley and Selangor for its fleet of food delivery partners. The #ShopeeDeliversLove campaign is in its second year and aims to show appreciation to ShopeeFood delivery partners.

Hundreds of delivery partners attended the sessions across many locations such as Wangsa Maju, Kota Damansara, Kepong, and Kajang. Besides feasting on various yummy pizzas and beverages provided by Pizza Hut, the delivery partners also received many other goodies like Hari Raya cookies and petrol vouchers.

ShopeeFood and Pizza Hut Delivers Love to Food Delivery Partners for Ramadhan and Hari Raya Celebrations

Press Release - Shopee News:  New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’, and ‘thrift’ over ‘new’.

New Generation of Malaysians Shop Value-Based Online - Shopee Marketplace

Press Release: Shopee Express has overcome unpredictable weather conditions, especially in flood-prone areas, to ensure that essential deliveries are made on time. Despite the challenges posed by the weather in several locations such as Kuantan, Muadzam, and Rompin in Pahang as well as Johor Jaya, Kota Tinggi, Mersing, Muar, Segamat, and Yong Peng in Johor, Shopee Express remains committed to providing fast and reliable delivery services to communities in Malaysia.

Shopee Express Stays Committed to Timely Deliveries Despite Unpredictable Weather

Couriers navigate through difficult circumstances to provide relief to local communities

Press Release: The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant in e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.

As part of their New Year resolutions, two-thirds of influencers focus on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

Shopee Unveils How Malaysians Gear Up for Digital Inclusion

60% of Buyers Remain Steadfast in Achieving Ambitions and Enjoyment in E-Commerce

 Shopee Unveils How Malaysians Gear Up for Digital Inclusion

Press Release: Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.

Shopee Uplifts Influencer Community in Malaysia

Shopee Press Release: Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed its appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.