Saturday, May 1, 2021

CARLSBERG SMOOTH DRAUGHT NEW LOOK PACKAGING CAN AND BOTTLE CAP


Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish Inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!

Staying true to its tagline – Probably The Best Beer in the World, Carlsberg’s constant pursuit of better is the driving force behind the refreshed identity of Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019, and now for Carlsberg Smooth Draught. The brand’s new look spotted across its new packaging, visibilities, and amenities solidifying the premium-ness of its identity and freshness of the same smooth, great brew. The most innovative improvement is the scavenger liner to pull-off a “Fresh Cap” on Carlsberg Smooth Draught 325ml and 580ml bottles that removes oxygen from the headspace in the bottle to keep beers fresher for longer. This tiny detail creates a huge difference to drinking experience where consumer can taste fresher brew up to five times longer in bottled beers.

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!