Heineken® Puts an End to Ghosting: Encouraging Malaysians to Prioritize Work-Life Balance
Heineken®, the renowned beer brand, has embarked on a mission to combat the trend of ghosting among Malaysians. With the launch of their innovative campaign, 'The Ghosted Bar,' Heineken® aims to encourage Malaysians to #WorkResponsibly while maintaining an active social life.
Recent research commissioned by Heineken® reveals that 41% of employees in Malaysia have neglected their friends due to work obligations, despite 91% of Malaysians recognizing the positive impact of a thriving social life on work-related stress levels.
Outlet Experiences: Bringing the #WorkResponsibly Notion to Life
Heineken® intends to manifest its campaign through a series of captivating 'Ghosted Bar' outlet experiences. Spanning a month-long period, these experiences will be held at selected bars across Malaysia. The objective is to motivate Malaysian employees to establish a healthier work-life balance by reconnecting with their friends.
