Tiger Beer’s New Identity Roars to Life at Heineken Brewery – Here’s What You Missed

Since its first roar in 1932, Tiger Beer has been more than just a brew—it's been a symbol of courage, rebellion, and ambition. Now, Tiger has dropped a fresh bombshell: a striking new look that captures its bold spirit without tampering with its world-class taste. The makeover isn't just about cosmetics—it's about transformation. This is Tiger, uncaged.

The Bold Rebranding Moment

The big reveal wasn’t your typical press release or soft launch. Tiger Beer chose to light up the sky—literally. With a jaw-dropping projection mapping display on the walls of the Heineken Malaysia brewery, the brand announced a new chapter. It was a visual spectacle that screamed boldness, energy, and transformation.

Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

Tiger Beer has kicked off the Year of the Snake with a bang, launching its dynamic ‘Together We Roar’ campaign. Aimed at celebrating courage and connection, this campaign brings people together to embrace the festive spirit with boldness and joy.

Launch Event at Pavilion Bukit Jalil

The launch event at Piazza, Pavilion Bukit Jalil, on January 10, 2025, was spectacular. The venue was transformed into a vibrant festive hub, aptly named ‘Tiger Town,’ showcasing Tiger Beer’s commitment to creating unforgettable experiences.

Tiger Beer CNY 2025 Celebration - Together We Roar Launch Event - Pavilion Bukit Jalil

Tiger Soju Flavoured Lager: A Refreshing New Take on the Iconic Asian Brew

A Fusion of Tradition and Innovation

In a world where tradition meets innovation, Tiger Soju Flavoured Lager emerges as a delightful concoction, blending the iconic Tiger lager with the subtle essence of soju. This article delves into the exciting launch of Tiger Soju Flavoured Lager and how it promises to transform everyday moments into vibrant experiences.

The Unveiling: Tiger Soju Flavoured Lager

At the heart of this exhilarating experience lies the unveiling of Tiger Soju Flavoured Lager. With a touch of sweetness harmonizing with the refreshing beer aftertaste, this unique beverage offers a delightful twist to conventional brewing.

Experience a Refreshing Bold Twist to the Iconic Asian Brew with Tiger Soju Flavoured Lager

Dive into the Year of the Dragon with Tiger Beer's Spectacular Launch!

Tiger Beer, a prominent name in the brewing industry, has taken a bold step into the Year of the Dragon with its exciting campaign titled 'Cheers to a Bolder Tomorrow.' This initiative aims to inspire Malaysians to celebrate their courageous achievements and set even bolder ambitions for the upcoming year.

Roaring into Ambition: Tiger Beer's Cheers to a Bolder Tomorrow - CNY 2024 Campaign