Shopee kicks off the long-awaited year-end shopping season with its Shopee 9.9 Super Shopping Day!

Get ready as the year’s most anticipated online sale rapidly approaches, introducing great offers and incredible savings* for the 9.9 Super Shopping Day in Malaysia. From now till 9 September, Malaysians can look forward to an exhilarating shopping experience filled with unmatched and exclusive deals.

Shopee 9.9 Super Shopping Day returns for Malaysians Buy Everything at Shocking Prices!

 Press Release: Shopee’s robust ecosystem allows sellers to manage their online store-front, reach out to more customers and fulfil customers' orders through integrated logistics management. This has supported many small-scale businesses with e-commerce infrastructure and resources. With more time to run the business, it is no wonder many local businesses turn to e-commerce platforms to expand their business reach.

Shopee: Unearthing Hidden Gems, Upsizing Traditional Industries

Press Release - Shopee News:  New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’, and ‘thrift’ over ‘new’.

New Generation of Malaysians Shop Value-Based Online - Shopee Marketplace

Press Release: The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant in e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.

As part of their New Year resolutions, two-thirds of influencers focus on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

Press Release: Shopee unveils that Malaysian celebrity-and influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato' Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active live stream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Shopee Uplifts Influencer Community in Malaysia

Shopee Press Release: Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed its appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

Shopee: The Future of E-Commerce with Malaysian Influencers

Shopee Press Release: Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of the influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr. Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).

Emphasizing the power of live streaming to build more engaging and personalized relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” program, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“

“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”

Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally, I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best-selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”

Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalized content is important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't intend to go live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and feedback on each other’s live stream feeds.

Swazwani added, “I practice transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”

In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future-proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.

The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 2,459 Malaysian buyers and 1,035 Malaysian sellers on the platform.

To rewatch the full virtual forum, visit https://youtu.be/K9s2nHxpSKE

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ShopeePay Promotion:  Enjoy a stellar shopping experience with ShopeePay Day on 1 July 2022. During this one-day exclusive sale day, Shopee users can easily stack rewards and earn up to 100% cashback.

Shop and Save with More Rewards With ShopeePay Day

Shopee Food Promotion: ShopeeFood invites everyone to join the Order & Win Contest and stand a chance to win prizes worth up to RM10,000. With an array of exciting prizes ranging from MMX Cordless Vacuum Cleaner, MMX Rotisserie Oven, MMX Hand Blender & Food Processor, and ShopeeFood vouchers to be won, you can also double your chances of winning by ordering from any Super Deals restaurants.

ShopeeFood Day June 2022 Promotion: Join Order & Win Contest to Win Prizes Up to RM10,000

To participate, simply follow the official ShopeeFood Instagram account (shopeefood_my), order RM25 and above from ShopeeFood between now till 14 June and like/comment your order ID on this link to enter. Lucky winners will be announced on 30 June 2022.

Shopee will hold its annual seller summit on 16th June 2022 at Sunway Resort, Petaling Jaya, sharing key insights on how sellers can sustain their business growth online. The theme Level Up: Driving Growth Together, features a series of talks and panel discussions from industry leaders and distinguished experts. Shopee will also highlight support initiatives that will empower sellers to unlock new milestones.

Attendees will have the chance to gain early access to Shopee’s Year-end Mega Campaign packages and special attendee-only deals

Shopee Seller Summit - Unlocking e-commerce success

Shopee enables more sellers to grow their business with new Facebook Ads on Shopee Seller Centre

Shopee is one of the first e-commerce platforms to integrate Facebook Ads for its community of over 20 million online sellers, empowering them to boost their reach and sales.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.

With 95% of Shopee users relying on Facebook and Instagram to discover new brands and products, this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Facebook Ads also allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.

Grow Your Online Shopee Business With Shopee Facebook Ads on Shopee Seller Centre

SHOPEE PROMOTION: Nothing beats the feeling of getting a good deal especially if you can earn rewards while shopping. To help you get the best offers and greater savings, ShopeePay Day which happens on the first day of every month is back just in time for your mid-year shopping needs!

Be it shopping from the comfort of your own home or making payments through ShopeePay's integrated DuitNow QR in 1.1million outlets in Malaysia; you are guaranteed to earn a variety of rewards and a chance to participate in high-value giveaways through contests.

Mid-Year Savings with ShopeePay Day 2022