Showing posts with label Liquor. Show all posts
Showing posts with label Liquor. Show all posts

Monday, July 3, 2017

Carlsberg Brewery Tour Shah Alam Selangor - Probably The Best Brewery Tour

Ever wondered how beer is produced, we recently got an invitation for an exclusive VIP brewery tour of Carlsberg Brewery in Shah Alam Selangor Malaysia. This visit is in conjunction with the Probably The Best Brewery Tour Campaign. For more information how you can win an all expenses Probably The Best Brewery Tour

Carlsberg hosted a VIP brewery tour ex-beer-ience giving members of the media a sneak preview of Probably the Best Brewery Tour in advance of its first batch of contest winners. While touring Probably the Best Brew House and experiencing Probably the Best Lounge in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and first-prize winners of Probably the Best Brewery Tour consumer promotion held in conjunction with its 170th global birthday celebration.

“The 170th anniversary of Carlsberg is a chance for us to pay tribute to the beer that is ‘always sharing’. It is all about the science that comes from beer knowledge and the art that brews high-quality beers from natural ingredients. Through Probably the Best Brewery Tour campaign, we celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared.

“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added

From the moment we set foot at Probably the Best Lounge, we were greeted by beautiful brand ambassadors serving a buffet of welcome brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider, Kronenbourg 1664 Blanc and premium Connor’s Stout Porter.

Upon learning more about the Carlsberg Malaysia’s brewery and brands through an insightful and interesting presentation by Marketing Director Charles Wong, we were chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant. 

The media entourage had the chance to see, touch, smell and taste the beer at Probably the Best Brew House – a normally restricted area. At the sensory experience room, members of the press were briefed on the aroma of hops, the taste profile of yeast and the look of beer liquid with and without purification.

“Nowadays, there are more discerning beer drinkers who care about what makes of a lager or stout,” said Piotr Zajac, Master Brewer cum Supply Chain Director of Carlsberg Malaysia. "They want to know what are the ingredients used and how it is made."

While many know that wine comes from grapes, "very few actually know that Carlsberg beer comes from natural quality ingredients – namely malt/barley, hops, yeast and water" said Zajac. “Inviting consumers into our brewhouse to learn more about the natural quality ingredients and the art of brewing, bottling and packaging is an excellent way to showcase our brews."

Wednesday, July 27, 2016

WIP Cafe And Restaurant Bangsar Bar Takeover By Auchentoshan Single Malt Scotch Whisky - The New Malt Order

Auchentoshan Whisky; a single malt whisky has been around for quite some time and for the next 2 weeks beginning July 21, 2016, you can taste it all at the popular Bangsar drinking place which is WIP Cafe and Restaurant located at G111, Ground Floor, Bangsar Shopping Centre, 285, Jalan Maarof, Bukit Bandaraya, Kuala Lumpur, Malaysia

WIP Cafe and Restaurant Bangsar has designated an area to house this bar to offer diners the chance to discover, enjoy and experience the Auchentoshan's ‘The New Malt Order’ range of whisky together with dishes specially curated out by Chef Christopher Yee to enhance your taste buds besides the standard WIP cafe menu.

The trail-blazing food genius will be presenting his creative spin on pairing novel canapes with Auchentoshan, to bring out the delicate flavours of each expression.

Among the whisky that is available is the Auchentoshan 12, Auchentoshan 18, Auchentoshan 21, Auchentoshan Three Wood, and Auchentoshan American Oak.

Besides that, the bar also offers; whisky cocktails which are specially concocted by the Auchentoshan's Brand Ambassador and whisky expert Mr Jamey Merkel

He has crafted out four cocktails which are the Spicy, Nutty, Fruity, and Citrus flavour. “Auchentoshan stands for its artisanal, approachable and alternative take on single malt whisky. This is why they have introduced ‘The New Malt Order’ for you to explore the diverse taste of single malt whisky in an unconventional way.

"During the bar takeover, whisky lovers will be able to create bespoke drinks that they enjoy while still amplifying the key flavours of Auchentoshan and delivering the essence of our whisky to patrons,” said Sally Lim, Marketing Manager, Beam Suntory South East Asia.

Below is the videos collection of the Auchentoshan Single Malt Whisky Series for those interested to know more about it. Enjoy the video.

Auchentoshan 12 Years Old. Triple distilled then matured for over twelve years. Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste.

Auchentoshan 18 Years Old Single Malt Whisky. Triple distilled and matured in American bourbon oak for over eighteen years. The result: a refreshing Lowland single malt whisky with the added infusion of ripe citrus and green tea, the warmth of toasted almonds and the signature smooth, delicate, Auchentoshan taste.

Auchentoshan 21 Years Old. Triple distilled and aged perfectly for over twenty-one years in American bourbon and Spanish sherry casks. This creates a refined Lowland Single Malt Whisky, ripe with gooseberries, sweet creamy vanilla, a hint of oak, warm honey, and the signature smooth, delicate, Auchentoshan taste.

American Oak is triple distilled and matured solely in American bourbon casks resulting in a Lowland Single Malt Scotch Whisky with the sweet aromas of vanilla and coconut - along with the signature smooth, delicate Auchentoshan taste.

Auchentoshan Three Wood has been matured in three different cask types. Moving from American Bourbon to Spanish Oloroso Sherry - and finally, Pedro Ximenez Sherry casks - Three Wood is a rich, complex whisky with incredible toffee and sherry oak flavours.