Dive into the Year of the Dragon with Tiger Beer's Spectacular Launch!

Tiger Beer, a prominent name in the brewing industry, has taken a bold step into the Year of the Dragon with its exciting campaign titled 'Cheers to a Bolder Tomorrow.' This initiative aims to inspire Malaysians to celebrate their courageous achievements and set even bolder ambitions for the upcoming year.

Roaring into Ambition: Tiger Beer's Cheers to a Bolder Tomorrow - CNY 2024 Campaign

Roaring into the New Year: Tiger's 'Cheers to a Bolder Tomorrow' Campaign

The Chinese New Year (CNY) is approaching, and as we bid farewell to the current year, Tiger Beer is all set to usher in the Year of the Dragon with a bang! In a bid to encourage Malaysians to celebrate their achievements and set even bolder goals for the upcoming year, Tiger Beer has unveiled its exciting "Cheers to a Bolder Tomorrow" campaign for CNY 2024.

On-Ground Activations to Wow Shoppers

Tiger is taking the festivities to selected malls across Malaysia, transforming concourse areas into vibrant hubs of celebration. From the 11th to the 28th of January, Sunway Velocity in Kuala Lumpur will host larger-than-life activations. Following suit, Gurney Plaza in Penang (24th January to 12th February) and Ipoh Parade in Ipoh (23rd January to 9th February) will offer shoppers the chance to win exclusive merchandise, including limited-edition Year of the Dragon items from Tiger's collaboration with Against Lab.

Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

Are You Ready To Take The Boldly Step Into The Tiger Den With Tiger Beer?

Tiger Beer, the globally acclaimed Asian lager, is opening its doors to fans, inviting them to embark on a bold and immersive journey through the Tiger Den. This unique experience pays tribute to the brand's remarkable history and serves as a celebration of its unwavering spirit.

On the 14th of June 2023, Tiger Beer proudly unveiled the Tiger Den, an immersive space where fans can delve into the brand's rich heritage and witness its evolution. This bold lager, with a history dating back to 1932, acknowledges that its success is greatly owed to its dedicated fans. The Tiger Den serves as a testament to their unwavering support, inviting them to continue roaring into the future together.

Are You Ready To Take The Boldly Step Into The Tiger Den With Tiger Beer?

Tiger Beer's Bold Journey: Inspiring Fans to Defy the Odds and Pursue Their Passions

The Immersive Tiger Den Experience

Tiger Beer, a globally acclaimed lager born in the streets of Asia, is celebrating its incredible journey against the odds through a series of engaging activities, including the immersive Tiger Den experience. The brand aims to inspire fans to be courageous and pursue their passions, just as Tiger Beer did when it defied the belief that brewing beer in tropical heat was impossible.

Boldly Asian, Globally Acclaimed Campaign

The "Boldly Asian, Globally Acclaimed" campaign, which runs until July 9th, encourages Malaysians to embrace the same courageous spirit that has propelled Tiger Beer to success in over 60 countries. The campaign started with fans worldwide capturing pictures of their favorite Tiger products against iconic buildings and sharing them on social media with the hashtags #TigerBeerMy and #GloballyAcclaimed.

Tiger Beer's Bold Journey: Inspiring Fans to Defy the Odds and Pursue Their Passions

Tiger’s Cheers to the Bold - Tiger’s Football 2022 Final Viewing Party

Tiger Event: Throughout the football season, Tiger paid homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. With Son’s incredible story of defying challenges, Tiger also encouraged Malaysian fans to boldly live their dreams, no matter the obstacles that stand in their way.

To celebrate the most anticipated football season, Tiger hosted a series of epic live viewing parties for fans of the sport. The action-packed conclusion to the season saw Sentul Depot abuzz with excitement as 1,000 fans from all walks of life got together to watch their favorite teams go all out on the field. 

Tiger’s Cheers to the Bold - Tiger’s Football 2022 Finale Viewing Party 

Tiger Beer Promotion: With the year ending, cheer and joy are starting to fill the air in preparation for the Chinese New Year (CNY) celebrations. 2022 is remarkably special for Tiger Beer and if there’s one beer we can welcome the Year of the Tiger with, it has to be with Tiger Beer. As we begin to usher in the new Lunar New Year with a renewed sense of hope, Tiger Beer is sharing the prosperity with consumers while encouraging them to uncage their inner tiger and make 2022 their year to go all out to pursue their dreams and goals.

Tiger Beer has lined up an abundance of activities and promotions this festive season to evoke the Tiger spirit among fans. For starters, limited-edition Year of the Tiger bottles and cans have now hit the shelves nationwide for fans to usher in the festive cheer in time for the Lunar New Year celebrations.

Tiger Beer 2022 Chinese New Year CNY Promotion