South Sea Seafood Celebrates 40 Years with The Empurau Feast
South Sea Seafood is celebrating four decades of culinary heritage with The Empurau Feast, a special dining experience dedicated to one of Malaysia’s most prized freshwater fish — the Empurau.
Held in conjunction with its 40th Anniversary, the celebration shines a spotlight on the legendary river fish from Sarawak, known for its rarity, firm yet delicate flesh and naturally rich flavour. More than a premium ingredient, Empurau represents Malaysia’s rich natural resources and diverse culinary heritage.
What happens when a paddy field becomes a giant canvas? At MAHA 2026, JATI has turned one of Malaysia’s most important agricultural crops into a remarkable piece of living art, earning a place in the Malaysia Book of Records (MBOR) for the country’s Largest Paddy Art Formation.
Named Natural Waves of Malaysia, the artwork measures an impressive 119ft by 126ft, with the JATI logo alone measuring approximately 58.42ft by 19.07ft. What makes the achievement particularly special is that the artwork was created entirely from living paddy, without paint, dye or synthetic materials. Different stages of paddy growth were carefully used to create natural variations in colour and contrast, forming a large heart shape together with the JATI brand name across the field.
AB Mauri Malaysia Launches “Rise with Mauri” Alongside 20 Single-Mother Entrepreneurs
AB Mauri Malaysia launched its “Rise with Mauri” campaign on 27 August 2026, bringing together 20 single-mother entrepreneurs from the B40 community for a hands-on baking masterclass in collaboration with Ibupreneur.
Held at the Pusat Kreatif Kanak-kanak Tuanku Bainun in Taman Tun Dr Ismail, Kuala Lumpur, the initiative is built around AB Mauri Malaysia’s belief that providing bakers and food entrepreneurs with the right knowledge, tools and support can give them a stronger foundation to grow their businesses.
20 Women, One Kitchen and a Baking Masterclass
As part of the launch, the 20 women entrepreneurs took part in a practical baking masterclass led by AB Mauri Malaysia’s technical experts. The session gave participants hands-on experience with a range of baking techniques and products, including trending Shio Pan, artisan crusty sourdough, cake decorating and piping.
Beyond baking techniques, the masterclass also covered product development and process standardisation. These areas were included as important building blocks for entrepreneurs looking to develop their baking skills into sustainable businesses.
The masterclass allowed participants to learn, experiment, and create while gaining practical exposure to different aspects of bakery production.
A Malaysian Favourite That Started with a Simple Snack
IKEA Malaysia has officially entered the Malaysia Book of Records after selling an incredible 8.6 million curry puffs in a single year, proving that the beloved snack has become one of Malaysia’s favourite everyday bites.
The achievement was announced as part of IKEA Malaysia’s 30th anniversary celebration, highlighting how the brand’s famous curry puffs have evolved from a simple snack into a nostalgic part of Malaysian culture. For many Malaysians, an IKEA trip is incomplete without grabbing a few curry puffs after shopping with family or friends.
Malaysia’s food scene has just witnessed something truly extraordinary—and this time, it’s not just an ambitious idea, it’s an official record-setting achievement. The creation of a 23.8KG giant siu mai has now firmly secured its place in culinary history, redefining what’s possible in the world of dim sum.
This isn’t just about size—it’s about pushing boundaries. Turning a delicate, bite-sized dim sum into a massive, nearly 24-kilogram masterpiece is like transforming a simple sketch into a towering mural. It captures attention, sparks curiosity, and most importantly, celebrates Malaysia’s passion for food innovation.
For food lovers, this moment is electrifying. It shows that Malaysia isn’t just following global food trends—it’s creating them. And when something this bold happens, it doesn’t just stay local—it becomes a story the world wants to hear.
Taste the Wonders of Australia: A Celebration of Australian Food and Wine in Kuala Lumpur
Imagine stepping into a vibrant marketplace where the best of Australia’s food and wine come alive—juicy avocados, creamy yogurt, succulent beef, and world-class wines, all under one roof. That’s exactly what “Taste the Wonders of Australia” delivered in Kuala Lumpur on September 30.
This event wasn’t just about tasting; it was about strengthening bonds, celebrating 70 years of diplomatic ties between Malaysia and Australia, and showcasing why Australian produce stands out on the global stage.
Taste the Wonders of Australia: A Celebration of Australian Food and Wine in Kuala Lumpur - KL Hilton
Moxy Hotels have always stood out for their vibrant, playful, and social-first approach to hospitality. Unlike traditional hotels that emphasize formality, Moxy thrives on fun, inclusivity, and a youthful energy. Putrajaya, a city buzzing with new energy and cultural creativity, proved to be the ideal playground for this concept.
Brew with Benefits – Marriott Bonvoy’s Lifestyle Campaign
The Coffee Rave is part of Marriott Bonvoy’s larger “Brew with Benefits” campaign, designed to merge lifestyle, rewards, and unforgettable experiences. For Moxy Putrajaya, this meant creating a bold event that connected coffee culture with fitness, music, and food. The result? A weekend afternoon unlike anything the city had seen before.
Coffee Rave Hits Moxy Putrajaya with Hetam Brew Right Back
Introduction—Why Professional Butchery Needs an Uplift
Skilled butchers are the backbone of quality meat retail and foodservice, yet in many countries, trained professionals are increasingly hard to find. It’s a skills gap that affects everything—product quality, customer trust, profitability, and, ultimately, eating experience.
To reinvigorate and grow the profession, the Aussie Meat Academy staged the Ultimate Butchers Challenge in Kuala Lumpur. In this arena, precision meets creativity, and where the next generation of butchers learn to lift standards across the board.
About the Ultimate Butcher's Challenge
Origins & Purpose
The Aussie Meat Academy designed the Ultimate Butchers Challenge to raise the bar for professional butchery. Beyond clean cuts and perfect portions, this challenge showcases the craft from end to end: deboning, portioning, yield optimization, creating value-added products, and presenting compelling displays and dishes that taste as good as they look.
Celebrating Culinary Creativity: Innovating Australian Lamb for Ramadan and Hari Raya Traditions
What happens when you combine culinary brilliance with a festive spirit? The Lambassador Challenge brings this magic to life! This unique competition recently showcased the versatility of Australian lamb and beef in creating modern dishes inspired by the rich traditions of Ramadan and Hari Raya. The event not only celebrated culinary innovation but also highlighted the cultural and communal aspects of these festivals.
Event Details
The challenge occurred at the University of Wollongong, Glenmarie, Shah Alam. Six top culinary schools participated, each tasked with crafting an exceptional dish using Australian lamb as the focal point. The teams could use only up to 12 ingredients, reflecting contemporary culinary trends while honoring traditional flavors. The competition aimed to inspire creativity while emphasizing sustainability and quality.
Aussie Lamb - Lambassador Challenge Innovate Australian Lamb for Ramadan and Hari Raya
In a groundbreaking move towards a sustainable future, GoodMorning Global Group Holdings Berhad has unveiled 'WonderMeat,' Malaysia's first dry mix complete nutrition plant-based meat (PBM).
This innovative food product, recognized in the Malaysian Book of Records, is set to meet the increasing global demand for plant-based alternatives. Let's delve into the details of this transformative product and its impact on the culinary landscape.
Planting a Sustainable Future: GoodMorning Global Group Launches WonderMeat in Malaysia
Professional Butchery: Reviving a Time-Honored Craft for Malaysia's Culinary Future
In the bustling world of modern cuisine, the art of professional butchery is often overlooked. However, it plays a vital role in ensuring that the succulent meats we savor at restaurants or purchase from grocery stores meet the highest standards of quality and taste.
To rekindle this time-honored craft and nurture a new generation of skilled butchers, the Aussie Meat Academy, supported by Meat & Livestock Australia, organized the Ultimate Young Butchers Challenge at Culinaire Malaysia 2023, held from September 19 to 22 at the Kuala Lumpur Convention Centre. This event not only celebrated the butchery profession but also set a benchmark for its future.
Meat Mastery Unleashed: The Ultimate Young Butchers Showdown at Culinaire Malaysia 2023
In a significant move, Coles Supermarkets, Australia's leading retailer, has entered the Malaysian market through an exclusive collaboration with Jaya Grocer, a well-known supermarket brand.
This partnership allows Jaya Grocer to expand its Australian product offerings by introducing over 1,000 products from Australian-based brands, including Coles.
The availability of these products will be across all 43 Jaya Grocer stores and through GrabMart delivery nationwide. This article will delve into the details of this collaboration, its implications for both companies and the benefits it brings to Malaysian consumers.
NMooMoo, the leading food delivery platform, celebrated its second anniversary in style with the launch of the Moomazing Food Festival. The three-day festival, held at Carpark B, Stadium Bukit Jalil, featured over 90 food stalls and attracted thousands of guests comprised of food lovers, families, and curious Malaysians alike.
A Wide Variety of Delicious Treats
The festival treated visitors to a wide variety of delicious treats, including Mala Noodles, BBQ Skewers, Nasi Ayam, authentic Thai Food, and sinfully indulgent desserts like macaroons, bubble waffles, and ice cream. The event also featured live performances from The Rebels Cheer Team, musicians Elaine Lee and Ava, and a Greatest Showman showcase by HyperActive Entertainment.
NMooMoo Celebrates 2nd Anniversary with Moomazing Food Festival Featuring 90 Local F&B Merchants
Jaya Grocer Launches First-of-its-Kind Private Label Range in Partnership with Grab Signature Brands
The new series of Jaya Grocer Private Labels kicks off with the famed Village Park Nasi Lemak Sambal
Jaya Grocer Launches Private Label Range
Jaya Grocer, one of Malaysia's leading supermarket chains, has launched its first-ever private label range in partnership with Grab Signature Brands. The new range of exclusive products will feature Malaysia's best-loved brands, beginning with Village Park Nasi Lemak's renowned Sambal Nasi Lemak.
To All The Guinness Lovers out there. Guinness Malaysia enhanced the customer experience in July with the opening of the House of Guinness, an outlet for fans to explore the innovation of Guinness Draught in a Can.
This year, in conjunction with International Stout Day, the company is reintroducing the House of Guinness, this time with the theme of #ItIsAMatterOfTaste, emphasizing Guinness products and the magic behind them.
House of Guinness - Celebrate International Stout Day @ Piazza Pavilion Bukit Jalil Kuala Lumpur
Food Events: Mi MAGGI® recently commemorated 51 years of history with Malaysians with its annual MAGGI® SAH Malaysia! campaign, which coincided with Malaysia's 65th Independence Day and 59th Malaysia Day. The campaign completed today with a Grand Finale and on-ground fiesta celebration as MAGGI ® biggest event of the year was staged at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).
Mi MAGGI® has been a Malaysian favourite since its introduction in 1971, from a savory bowl of MAGGI® Soup noodles at home or to a plate of MAGGI® Mi Goreng at the restaurant, it has been a taste worthy experience for many including yours truly.
Maggi SAH Malaysia Presents the Most Viral Mi MAGGI® Masterpieces That Will Blow Your Mind!
In collaboration with PRESMA, PRIMAS, Celebrities & Food Influencers
CHINESE NEW YEAR CELEBRATION: Having had a rather muted Chinese New Year (CNY) celebration for the past two years, Carlsberg invites everyone to come together to support local art, culture, food and beverage (F&B) at KL’s heritage core, Petaling Street. Setting up at REXKL from 17 January to 13 February, Carlsberg has curated a one-month immersive CNY celebration.
The event promotes local F&B and tourism in Chinatown by bringing a vibrant interactive experience to KL’s cultural hub. Carlsberg’s ‘Coming Together for a Smoother Year’ campaign offers urbanites a unique avenue to experience the contemporary culture, local gastronomic delights along with digital immersive experience.
Carlsberg CNY 2022 Promotion - CNY Celebration At KL Chinatown - Coming Together for a Smoother Year
Chinese New Year Promotion: Marrybrown’s Egg-stra Ong menu is making a comeback with Lagi Power this Chinese New Year, especially on their burger where chilli flakes are sprinkled on the bun and extra salted egg sauce.
The mild spiciness from the chilli flakes burger bun and salted egg sauce is the perfect combination that will give egg-stra deliciousness to your taste buds.
Celebrate an egg-stra prosperous Chinese New Year with the Egg-stra Ong MB Crispy Chicken and Egg-stra Ong Chicken Burger with savoury salted-egg sauce from now until 28th February 2022.
For those who want to indulge in both Egg-stra Ong Burger and MB Crispy Chicken with their family and friends, they can opt for the Egg-stra Ong Big Box and Egg-stra Ong Family Meal which are suitable for a festive get-together.
The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.
By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is declaring that for The Year of the Tiger, he is inspired to go after his boldest ambition yet – to win a major trophy for his country.
Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and has incited fans to share their own bold goals too. All fans have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger.
TIGER BEER CNY 2022 Promotion - ROAR Together with Tiger Beer
Beer Festival: The Tiger Street Food Virtual Festival, it is now an annual event that allows Tiger Beer fans the ability to enjoy all the street food delivered to you accompanying your favourite beer. Now you can drink responsibly at home enjoying these delicious fares. From 12th November 2021 to 19th December 2021, you can visit the virtual website and order these treats from the Tiger Beer Street Food Virtual festival website.
Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food flavours. As a progressive brand, Tiger is dedicated to hyping up fans’ street food experience by continually introducing new and innovative features.
‘XPERIENCE THE XTRAORDINARY’ WITH TIGER STREET FOOD
%20and%20Duo%20Beef%20Buttermilk%20and%20Aussie%20Dendeng%20(Australian%20Chilled%20Beef%20Stripl.jpg "The winning entry Aussie Lamb Stroganoff Asian style (Australian Chilled Lamb Racks) and Duo Beef Buttermilk and Aussie Dendeng (Australian Chilled Beef Stripl")
