All Expense Paid Brewery Tour To Carlsberg Copenhagen And Shah Alam Malaysia

Malaysian Beers lovers, now you can get to go for an all expense paid and all-inclusive brewery tour to Carlsberg Copenhagen and/or Carlsberg Brewery at Shah Alam courtesy of Carlsberg Malaysia in conjunction with the 170th Anniversary. Scroll to the bottom of this post to find out how you can join in this fun and exciting programme.

Carlsberg, Probably the Best Beer in the World, is turning 170 years young this November! Living to its brand promise of delivering Probably the Best experience, Carlsberg figured what better way to celebrate this anniversary than to host Probably the Best Brewery Tour campaign with 20 beer lovers to its homeland in Copenhagen and another 1,800 beer fans to a VIP brewery tour ex-beer-ience in Shah Alam.

“Carlsberg - Probably the Best Brewery Tour is an integrated marketing campaign launched in conjunction with Carlsberg’s 170th years of beer discoveries as Probably the Best Beer in the World. As a brand, we want to celebrate this momentous milestone with our loyal consumers. Fans who join this tour will get to see, hear, touch, smell and taste the natural quality ingredients of our brews – whether while enjoying the Probably the Best Brewery Tour in Copenhagen or while partying VIP-style in Shah Alam,” Charles Wong, Marketing Director of Carlsberg Malaysia shared.

Exclusive trip to Carlsberg’s homeland in Copenhagen

Ten (10) grand prize contest winners will score a 6D5N all-expense paid an exclusive trip to explore Carlsberg’s homeland in Copenhagen, Denmark! These winners who get to bring along a friend will go on an exclusive tour to normally restricted areas of Carlsberg grounds such as the Cellars, the Carlsberg Lab and the Carlsberg Academy. This is a money-can’t-buy opportunity to immerse themselves in the rich heritage of Carlsberg while taking a stroll along the iconic Carlsberg Brewhouse, walk in the footsteps of the founder, J.C. Jacobsen, by visiting his family villa, dine at the Carlsberg Museum and join the Street Party, which will be held in Carlsberg Byen.

What’s more, they will also visit the famous Little Mermaid sculpture by the waterside at Langelinie promenade; the Ny Carlsberg Glyptotek art museum; and the Carlsberg Foundation. Just so you know, all these landmarks have a strong connection with the Carlsberg founder, his family, and his profound interest in arts and science.

VIP brewery tour ex-beer-ience in Shah Alam

Fret not for those who are not keen to travel abroad. Carlsberg is bringing the party closer to you and your friends. 300 first prize contest winners will get to bring five (5) friends to enjoy the VIP hospitality at Probably the Best Brewery Tour in Shah Alam. This is not an ordinary brewery visit as these lucky winners and their friends will have a personal chauffeur to fetch them from their doorstep, to and fro Probably the Best Brewery, which is the first Carlsberg brewing hub in Asia outside Denmark. Yes, we are talking about riding in in a luxury MPV, welcomed by brand ambassadors at Probably the Best Lounge, guided tour of Probably the Best Brewhouse where consumers will indulge in beer sensory, pour their own perfect pint, presented with a personalised gift, and a night long of probably the best ex-beer-ience.

Of course, it wouldn’t be a birthday party without fun time with friends for a few rounds of games and entertainment. The newly upgraded Probably the Best Lounge is now equipped with iDarts, iPong (electronic beer table tennis) and Karaoke machine. There will be beer-related quizzes that come with fabulous prizes too. An extra touch of comfort for winners from outside Klang Valley areas – accommodation will be provided for them and their friends at a 4-star hotel just a stone's throw away from Probably the Best Brewery.

How to participate?

Consumers are required to present a bottle cap with “Carlsberg Malaysia 2017” icon printed underneath it, either from Carlsberg 640ml bottle or Carlsberg Smooth Draught 580ml bottle, from any participating coffee shops, food courts, hawker centres and Chinese restaurant will win the first prize of Probably the Best Brewery Tour for six (6) in Shah Alam. Bottle caps with “Copenhagen 2017” icon is the grand prize of Probably the Best Brewery Tour for two (2) to Copenhagen, Denmark.

Consumers who spend a minimum of RM30 on Carlsberg or Carlsberg Smooth Draught in a single receipt at selected bars, pubs, hypermarkets, supermarkets and convenience chain outlets stand a chance to win by answering a simple question via WhatsApp or WeChat.

This promotion will run from now up to 31 July 2017. During this promotion period, consumers who collected thirty-six (36) crown corks with “Hop Leaf 2017” icon can redeem a limited-edition Carlsberg bath towel while twelve (12) crown corks with the same icon can redeem a 320ml can of Carlsberg Smooth Draught.

For more information about Carlsberg, please visit www.probablythebest.com.my.

Here is a snap shot of Carlsberg Brewery Tour Shah Alam Selangor Malaysia

Carlsberg 2017 Chinese New Year Promotion Year Of Rooster

Taking inspiration from the mandarin pronunciation of rooster（鸡 jī), which bears the same pronunciation as ‘Opportunity’（机 jī ), Carlsberg ushered in the Chinese New Year 2017 on 10 January 2017 at Pavillion Kuala Lumpur by wishing all; a year filled with golden opportunities! 

In conjunction with the CNY campaign, Carlsberg is rewarding our consumers with more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience’ where consumers shop, we pay. 

Carlsberg is rewarding consumers with more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience” where consumer shops, Carlsberg pays!

Lars Lehmann, Managing Director of Carlsberg Malaysia taps a pint of Carlsberg Smooth Draught to launch “Probably the Best Year of Golden Opportunities”

Somersby Rewards its Express That Weekend Feeling Campaign Winner With a BBQ Food Truck Party at Desa Park City

Somersby rewards its winner of the Express Your Weekend Feeling Campaign with a BBQ and Food Truck Party at Desa Park City, Kuala Lumpur recently.

All winners together with their guest are feasted with an Open air picnic atmosphere at open air car park of the Desa Park City.

Food Truck

Amora band To Entertain Guest

Besides the food, Somersby had also engaged the Amora Band to perform some of the latest hits to entertain all the guests.

BBQ Food

Dress Up Your Somersby

On top of that, all guests are served with the popular Somersby Apple Cider which they can add on fresh cut fruits to go with the Somersby Apple Cider.

Congratulations to all the winners of Express That Weekend Feeling.

Oktoberfest 2016 Comes Early at Brotzeit Bier and Bar Sunway Pyramid.

Picture From Pixabay

Oktoberfest is one of the popular events in the German calendar, In Malaysia too this celebration bring folks together to celebrate with beers and great food. This year what better way to celebrate the Oktoberfest 2016 early at Brotzeit German Bier Bar & Restaurant Sunway Pyramid, Bandar Sunway Selangor.

Brotzeit German Bier Bar & Restaurant have specially crafted a special Oktoberfest Platter (more of this later) to go with the Paulaner Beer from Germany to satisfy your craving for crafted beers and delicious pairing food.

Brotzeit Bier and Bar has a very special beer sampler where its patrons can order a combination of the Signature Brotzeit Beer Sampler (RM40.00) where you can sample 4 different type of beer cocktail at one go with your meal. This Beer sampler from left to right is Apflebier, Churchill, Benzin, Scharwer.

or if you can try out a non-alcoholic Paulaner Hefe WeiBbier.

For the new menu food review, our first dish is the Kassler Flade - Smoked Pork Loin Pizza - This is a thin crust pizza with tomatoes sauce as its base, with thin slices of slightly salty smoked pork loin topped with olives and freshly grated horseradish and Mozzarella Cheese. 

The second mains is the German Style Meat Loaf - it is a traditional homemade meatloaf topped with a fried egg and bacon, served with Asian salad and fries. We like the texture and taste of the meatloaf which goes well with a fusion Asian salad which has a vinaigrette taste (much like a Thai Salad).

Mozzarella Pork Fillet is the next course on the table, It is served with boiled Ham, Pork Fillet, Tomatoes and Mozzarella on a Sourdough Bread served with coleslaw and fries on the sides. If you are a real fan of cheese, you find this dish just the kick for you.

The star of the review is the Oktoberfest Platter; which is a super platter for sharing consisting of a Pork Knuckle, Garlic Sausage, Gypsy Belly Bacon, Mini Pork Cheese Sausage, Nurnberger Sausage, Honey Glazed Lumberjack Steak served with Sauerkraut and potato salad. Serving a mix varieties of pork meat the German style, it is best eaten with a glass of cold icy beer. 

For desserts, the chef has specially crafted the Apfelkuchle - Apple Fritters - which is; slices of cinnamon sugar dusted apple fritters served with homemade Vanilla sauce.

From now onwards, you can experience and taste the pre-Oktoberfest celebration at Brotzeit German Bier Bar & Restaurant

Brotzeit German Bier Bar & Restaurant Sunway Pyramid Address and Location

OB.K4, Ground Floor, Oasis Boulevard, Sunway Pyramid Shopping Mall, No. 3, Jalan PJS 11/15, Petaling Jaya, Malaysia

Events: Carlsberg Smooth Draught Beer In A Bottle Launch

Many people would really enjoy a cool smooth of a freshly tapped beer; if possible wherever there are and at any time of the day. Carlsberg has specially crafted a brew that delivers the smooth, easy-to-drink experience, the same as you would enjoy a freshly tapped beer. The only difference is it’s in a bottle. Introducing the all-new Carlsberg Smooth Draught that offers consumers a chance to enjoy the smooth sensation of freshly tapped beer anytime, anywhere at an affordable price.

Carlsberg Smooth Draught, is available in a big bottle of 580ml, is a must-have on every beer lovers’ bucket, or quart list. Brewed longer for its signature smoothness with an easy finish, the beautiful golden-hued beer is packaged in an easy to grip bottle with smooth contour lines appearing subtly in the background reinforcing the brew’s uniquely smooth taste. The iconic Carlsberg hop leaf motif embossed on the bottle tastefully accentuates the innovative cold hopping process. It is truly a beauty!

“We are privileged that Malaysia is the pioneer amongst the 140 Carlsberg markets in the world to launch Carlsberg Smooth Draught, a line extension of Carlsberg brand. It is indeed a clever innovation that offers the signature smoothness and easy to drink profile with nice carbonation, just like a freshly tapped beer,” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia commented the launch event.

“Very often, consumers yearn for the smooth sensation of a draught beer but this is not readily available in eateries, food courts and coffee shops that they frequent. Carlsberg Smooth Draught is the answer to many beer lovers’ quests and caters to a consumer preference for the smoothness in a draught beer. It captures the smooth sensation of freshly tapped beer in a bottle, so consumers can now enjoy a smooth brew anytime anywhere at an affordable price,” Andersen added.

Carlsberg uncovered consumers’ deeper insights with the introduction of Carlsberg Smooth Draught as a special edition at hundreds of traditional on-trade outlets in March. Unanimity in consumer response is unmistakable; the brew consistently drew positive feedback and recorded overwhelming repeat orders from the trade. Because consumers love it, Carlsberg will keep it! Carlsberg Smooth Draught is now made a permanent offering under the portfolio brands of Carlsberg Malaysia.

At the launch which was held at the visitor’s lounge of the brewery, trade partners, distributors and members of the media were amused by the transformation of the office space into an outdoor eatery and a beer garden and quenched their thirst with freshly brewed Carlsberg Smooth Draught. Spoilt for the choice of local hawker fare, it was a food roulette paired perfectly with the smooth brew. Stars in the dark sky, sitting in an airy relaxing atmosphere, the guests truly enjoyed sampling Carlsberg Smooth Draught making the launch a smooth head start.

.To find out more information on Carlsberg Smooth Draught’s product, please visit www.smoothdraught.com