Wednesday, 11 January 2017

Carlsberg 2017 Chinese New Year Promotion Year Of Rooster


Taking inspiration from the mandarin pronunciation of rooster(鸡 jī), which bears the same pronunciation as ‘Opportunity’(机 jī ), Carlsberg ushered in the Chinese New Year 2017 on 10 January 2017 at Pavillion Kuala Lumpur by wishing all; a year filled with golden opportunities! 


In conjunction with the CNY campaign, Carlsberg is rewarding our consumers with more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience’ where consumers shop, we pay. 


Carlsberg is rewarding consumers with more golden opportunities by offering shoppers with “Probably the Best CNY Shopping Experience” where consumer shops, Carlsberg pays!


Lars Lehmann, Managing Director of Carlsberg Malaysia taps a pint of Carlsberg Smooth Draught to launch “Probably the Best Year of Golden Opportunities”


Mr Lars Lehmann, Managing Director of Carlsberg Malaysia and God of Prosperity wishing guests; to see opportunities in all directions and seize opportunities in business, career, education, love, health and wealth.


More than 250 members of the media and trade partners are amazed by the 6 feet tall “Golden Rooster” icon.


Energetic Drum performance to ring in a year of greater prospects in Business, Career, Education, Love, Health and Wealth.


Guests receiving red packets from God Of Prosperity to usher in the year of Golden Opportunities.


Guests enjoying Probably the Best Beer in the World – Carlsberg, complemented with the smooth sensation of a freshly tapped beer – Carlsberg Smooth Draught.

Best Restaurant To Eat wishes all its readers a Happy Chinese New Year.

Suggestion for dining out for 2017 Chinese New Year Review - Click below