Meet Four Hottest Japanese Female DJs -Brought To You by Club Asahi

Don’t miss your chance to see Four Japanese hottest female DJ HILOCO a.k.a. neroDoll, DJ YUKIO and DJ Hannah Ichiko spinning live in Malaysia! 

Asahi Super Dry, Japan’s No.1 beer, is bringing to life the unique and colourful J-subculture vibes through a series of Club Asahi’s EDM dance parties. There will be eight club-based Club Asahi parties happening from 20 October to 2 December across Klang Valley, Penang and Melaka with Japan’s hottest celebrity female DJs - DJ HILOCO a.k.a. neroDoll, DJ LICCA, DJ YUKIO and DJ Hannah Ichiko.

At Club Asahi, immersion began as ravers step into an electrifying playground that gets their heart racing and mind bewildered. Ravers can sip a great brew of ice-cold Asahi Super Dry, walk through the cool fog screen and cascading lights, and capture moments that mirror the bright kaleidoscopic Akihabara city. To elevate the experience, some corners of the club are filled with arcade game machines that feature over 600 games, among which are the Street Fighter, King of Fighter, Bubbles, Pac Man, Metal Slug, 1942, Marvel VS Capcom, Bomberman and more! 

Charles Wong, Marketing Director of Carlsberg Malaysia said, “Asahi Super Dry, our premium lager beer, is brewed using a unique Karakuchi style to give a clean, crisp and refreshing taste with no bitter aftertaste. Club Asahi, which is known for its ultra-cool and sophisticated neoteric ambience, has been designed to elevate the Asahi Super Dry consumer engagement.” 

“With an aim of providing Asahi Super Dry fans with the ultra-Japan experience, we are exposing some of the unique and colourful J-subculture vibes through a series of eight Club Asahi’s EDM dance parties this year. Asahi Super Dry is not just about music and drinking. It is all about meeting new people, being engulfed in cool and trendy elements from a diverse culture and enjoying a great night out with like-minded people,” added Wong. 

Over hundreds of party, goers flocked FUZE Club KL and Red Room at Trec KL on a Friday and Saturday nights of 20 and 21 October as Club Asahi brewed the best beats with one of the Osaka’s top female DJ – DJ LICCA. On these two special nights, both clubs were amazingly packed with ravers flooring in at late hours to feel the cold glass of Asahi Super Dry in their hands, tasting the refreshing brew as they reeled in the vivid neon lights accompanied by the deep house beats of DJ LICCA. LICCA’s electrifying performance that featured top dance hits such as ‘Ciao’ and ‘We Wanna Party’ charged through with her transducive array of Hip Hop songs with techno beats. The night got even more excited when club dancers, clad in head-turning outfits, joined the charged-up crowd and performed mind-blowing choreography. 

There are still chances for fans to catch Japan’s hottest DJ HILOCO a.k.a. neroDoll, DJ Hannah Ichiko and DJ YUKIO performing live alongside club resident DJs at Club Asahi in Malaysia. DJ Hannah Ichiko will be performing at OZOO Club, Penang on 3 November and VIBES Club at Trec KL on 4 November. DJ HILOCO a.k.a. neroDoll will take the main stage at MiXX Melacca on 17 November and FUZE Club, KL on 18 November. DJ Yukio will turn up the heat at MOIS Club, Penang on 1 December and PLAY Club, KL on 2 December.

DJs  Club Asahi’s Venues 

DJ LICCA 

FUZE Club, KL 

20 October 2017

RED ROOM, Trec KL 

21 October 2017

DJ Hannah Ichiko 

OZOO Club, Penang 

3 November 2017

VIBES Club, Trec KL 

4 November 2017

DJ HILOCO a.k.a neroDoll 

MiXX, Malacca 

17 November 2017

FUZE Club, KL 

18 November 2017

DJ Yukio 

MOIS, Upper Penang Road, Georgetown, Penang 

1 December 2017

PLAY, the Roof, KL 

2 December 2017

Carlsberg Smooth Draught in Pint Bottle - Smoothest Carlsberg Draught Beer

Last year saw the launch of the Probably The Smoothest Beer In The World by Carlsberg Malaysia to answer to beer's lovers quest for the freshly tapped beer anytime, anywhere. Today, Carlsberg Malaysia has just introduced a convenient single-serve (325ml) pint bottle which is made available at eateries neighbourhood bars and golf clubs nationwide.

According to Carlsberg Malaysia's Managing Director "Gone are the days where consumers can only enjoy draught beer in a bar or pub equipped with sophisticated draught beer machine and tapping device. With this innovation - Carlsberg Smooth Draught, we have raised the bar to a whole level by launching a sleek 325ml single-serve pint beer bottle for consumers to enjoy Probably The Smoothest Beer In The World anytime, anywhere.

"Since it's launch in Malaysia last year, the beautiful golden-hued brew has successfully captured the hearts of many beer consumers, who prefer smoother beer and met the expectations of many discerning draught beer drinkers. Its' recipe for success lies not only in its quality natural ingredients but also its two unique brewing techniques. It goes thru a longer maturation cycle to achieve its signature smooth and enhances the brew's distinctive aromatic flavours" Lehman elaborated on the taste of the brew.

"At Carlsberg, we have brought the true enjoyment of draught beer to a new level. No beer machine needed, no tapping device is required. Simply enjoy, Probably The Smoothest Beer In The World anytime, anywhere - be it on a plane or out in a desert or at the peak of a mountain" added Lehman.

In the month of October 2017, Carlsberg team is scheduled to visit 800 selected outlets nationwide. Consumers who purchased 1 bucket of Carlsberg Smooth Draught in 325ml bottles will get a FREE retractable USB cable. However, in the month of November, consumers who purchased 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught 325ml pint bottles will get a FREE multi-purpose lighter.

What's more: Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf course.

For more information please check out Carlsberg Facebook page or Carlsberg Website

Oktoberfest 2017 at Brotzeit Sunway Pyramid

If you love beer and having a good time, one of the best things about the month of October is Oktoberfest, right? This year Brotzeit Sunway and Mid Valley will be having its very own version, and you really don’t want to miss out.

Oktoberfest is here again and you know what that means – it’s time to relax and enjoy yourself. The siren call of Bavarian weisswurst and beer awaits, but before you hurry off to the usual spots in your best blue and white outfit, a major Oktoberfest blowout is bubbling up at Brotzeit Sunway and Mid Valley.



As usual, the night started with the beer tapping ceremony.



German Inspired food and beverage and a new spot to call home into an Oktoberfest carnival-like, complete with German food, crafted beer



and a live music band to entertain you all night long.



“It’s really a festival where you can try a couple kinds of beers Brotzeit Samplers and then decided what you want to drink.”

And the best of all is the special Oktoberfest Platter which has pork knuckles,



German sausage,



rack of BBQ pork ribs and the ever popular sauerkraut as the sides to complete the meal with the icy cold German beer.



and the special dessert offering to end a wonderful evening of festive Oktoberfest at Brotzeit.

Location of Brotzeit Sunway Pyramid

Somersby Cider’s Giant Apples Unveil #MagicMoments Campaign

12,000 FREE bottles to be given away across Klang Valley, Penang and Johor!

The secret of the two larger-than-life apples with countdown timers at the main entrance of Pavilion Kuala Lumpur and at LG2 of Sunway Pyramid (near Ice Rink) finally unveiled and it transformed into a booth when the clock hit 12 noon today! Somersby, the best-selling cider in Malaysia once again surprised the cider lovers by giving away 4,000 bottles at these two locations in conjunction with the launch of #MagicMoments campaign.

Consumers at Pavilion KL were caught by surprise when picnic goers sitting on a picnic mat with friends, apple pickers plucking apples from the tree while some were reading newspaper – as if in a garden which swiftly assembled to perform a flash mob. This led to the launch of #MagicMoments campaign. We are all searching for things that make us happy and yet simple little pleasures that bring us the greatest joy can be easily overlooked. The new Somersby #MagicMoments campaign is to inspire our consumers to take a break and enjoy life’s little pleasures with the refreshing and fruity taste of Somersby Cider made from sun-ripened apples.

“Life is hectic, especially living in the city. No one would have thought of getting a free

Somersby Cider on a Thursday while heading out for lunch. This is one of those little pleasures in life. We are happy that we put a smile on our consumers’ face and this is simply magical. We believe Somersby is like one’s life’s little pleasure and you can live your #MagicMoments with Somersby too!” said Charles Wong, Marketing Director of Carlsberg Malaysia.

Besides the free Somersby giveaway, consumers at both locations were engaged with the 3D backdrop and the brand’s newly introduced Augmented Reality (aka A.R.) app called Somersby Malaysia. When consumer scans the QR code and download the app, they can post creative photos on their Instagram and Facebook by hashtaging #SomersbyMY and #MagicMoments and something magical awaits. Do check it out to find out more. On site consumers were excited and impressed with the application’s 3D animation and A.R.

That’s not all! Consumers can also win a 3D2N all-expense paid trip to Singapore from 6 August to 30 September using the A.R. app as well. It is simple, fun and easy. Purchase any 4-can or 4-bottle pack of Somersby Cider, take a creative 3D animated photo with the app and post it on Instagram using the app. The most ‘LIKES’ wins. Weekly prizes to be won as well!

Bringing the little pleasure and magical moments closer to Penangites and Johoreans, Somersby Cider will be giving away both Somersby Apple and Blackberry at Gurney Paragon Mall and Sutera Mall on 5 to 6 August.

For more information about #MagicMoments, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.

Update: Carlsberg Brewery Tour Copenhagen Lucky Winners

In conjunction with Carlsberg’s 170 years global birthday celebration, Carlsberg Malaysia has released a video, Probably The Best Brewery Tour, to promote the consumer campaign. With a dose of good Malaysian humour, the video showcases who a winner brings on #ProbablyTheBestBreweryTour to Copenhagen, Denmark – girlfriend, boyfriend, parent or drink buddy? The full video can be viewed Carlsberg Facebook page https://www.facebook.com/CarlsbergMY/. 

While it may be a happy dilemma for some, it is double happiness for Grand Prize winner, Loong Muh Ruoh, who strike the 6D5N all-expense paid trip for two to Copenhagen, Denmark not just to celebrate Carlsberg’s 170th birthday, but also to celebrate his happy marriage with his wife Chan Mun Yee! 

“When I ordered a Carlsberg at one of the coffee shops I patron, I was on cloud nine when I spotted the Copenhagen wording on the bottle cap! I’m ecstatic that I won Probably The Best Brewery Tour to Copenhagen, which will be the first trip to Denmark for my wife and me, and also our honeymoon before our wedding reception this September,” said Loong who hails from Pahang. 

Sam Yoong Fei, the other Grand Prize winner from Perak shared in delight, “I never thought that I will be one of the lucky winners to win a trip to Denmark, the home of Carlsberg! This will be my first time visiting Europe, and I really look forward to experiencing the culture and lifestyle of the Danes with my grandmother.” he said. 

Bringing alive the sharing spirit of our founder J.C. Jacobsen, Carlsberg will open doors for Grand Prize winners to experience the hidden cellars at the old brewery, explore some of the beer discoveries at the Carlsberg Laboratory and taste some of our very best beers at Visit Carlsberg.

On top of that, winners and their plus ones will also visit the historical landmarks in Copenhagen associated with Carlsberg including the Ny Carlsberg Glyptotek, the Little Mermaid and Frederiksborg Castle. It all culminates with a great Street Party, where they will celebrate with all of Copenhagen right in the heart of Carlsberg.

For more information about this campaign please click here

Carlsberg Brewery Tour Shah Alam Selangor - Probably The Best Brewery Tour

Ever wondered how beer is produced, we recently got an invitation for an exclusive VIP brewery tour of Carlsberg Brewery in Shah Alam Selangor Malaysia. This visit is in conjunction with the Probably The Best Brewery Tour Campaign. For more information how you can win an all expenses Probably The Best Brewery Tour

Carlsberg hosted a VIP brewery tour ex-beer-ience giving members of the media a sneak preview of Probably the Best Brewery Tour in advance of its first batch of contest winners. While touring Probably the Best Brew House and experiencing Probably the Best Lounge in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and first-prize winners of Probably the Best Brewery Tour consumer promotion held in conjunction with its 170th global birthday celebration.

“The 170th anniversary of Carlsberg is a chance for us to pay tribute to the beer that is ‘always sharing’. It is all about the science that comes from beer knowledge and the art that brews high-quality beers from natural ingredients. Through Probably the Best Brewery Tour campaign, we celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared.

“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added

.

From the moment we set foot at Probably the Best Lounge, we were greeted by beautiful brand ambassadors serving a buffet of welcome brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider, Kronenbourg 1664 Blanc and premium Connor’s Stout Porter.

Upon learning more about the Carlsberg Malaysia’s brewery and brands through an insightful and interesting presentation by Marketing Director Charles Wong, we were chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant. 

The media entourage had the chance to see, touch, smell and taste the beer at Probably the Best Brew House – a normally restricted area. At the sensory experience room, members of the press were briefed on the aroma of hops, the taste profile of yeast and the look of beer liquid with and without purification.

“Nowadays, there are more discerning beer drinkers who care about what makes of a lager or stout,” said Piotr Zajac, Master Brewer cum Supply Chain Director of Carlsberg Malaysia. "They want to know what are the ingredients used and how it is made."

While many know that wine comes from grapes, "very few actually know that Carlsberg beer comes from natural quality ingredients – namely malt/barley, hops, yeast and water" said Zajac. “Inviting consumers into our brewhouse to learn more about the natural quality ingredients and the art of brewing, bottling and packaging is an excellent way to showcase our brews."

For more information about Carlsberg’s Probably the Best Brewery Tour campaign, please visit www.probablythebest.com.my.


Carlsberg’s Probably the Best Brewery Tour

All Expense Paid Brewery Tour To Carlsberg Copenhagen And Shah Alam Malaysia

Malaysian Beers lovers, now you can get to go for an all expense paid and all-inclusive brewery tour to Carlsberg Copenhagen and/or Carlsberg Brewery at Shah Alam courtesy of Carlsberg Malaysia in conjunction with the 170th Anniversary. Scroll to the bottom of this post to find out how you can join in this fun and exciting programme.

Carlsberg, Probably the Best Beer in the World, is turning 170 years young this November! Living to its brand promise of delivering Probably the Best experience, Carlsberg figured what better way to celebrate this anniversary than to host Probably the Best Brewery Tour campaign with 20 beer lovers to its homeland in Copenhagen and another 1,800 beer fans to a VIP brewery tour ex-beer-ience in Shah Alam.

“Carlsberg - Probably the Best Brewery Tour is an integrated marketing campaign launched in conjunction with Carlsberg’s 170th years of beer discoveries as Probably the Best Beer in the World. As a brand, we want to celebrate this momentous milestone with our loyal consumers. Fans who join this tour will get to see, hear, touch, smell and taste the natural quality ingredients of our brews – whether while enjoying the Probably the Best Brewery Tour in Copenhagen or while partying VIP-style in Shah Alam,” Charles Wong, Marketing Director of Carlsberg Malaysia shared.

Exclusive trip to Carlsberg’s homeland in Copenhagen

Ten (10) grand prize contest winners will score a 6D5N all-expense paid an exclusive trip to explore Carlsberg’s homeland in Copenhagen, Denmark! These winners who get to bring along a friend will go on an exclusive tour to normally restricted areas of Carlsberg grounds such as the Cellars, the Carlsberg Lab and the Carlsberg Academy. This is a money-can’t-buy opportunity to immerse themselves in the rich heritage of Carlsberg while taking a stroll along the iconic Carlsberg Brewhouse, walk in the footsteps of the founder, J.C. Jacobsen, by visiting his family villa, dine at the Carlsberg Museum and join the Street Party, which will be held in Carlsberg Byen.

What’s more, they will also visit the famous Little Mermaid sculpture by the waterside at Langelinie promenade; the Ny Carlsberg Glyptotek art museum; and the Carlsberg Foundation. Just so you know, all these landmarks have a strong connection with the Carlsberg founder, his family, and his profound interest in arts and science.

VIP brewery tour ex-beer-ience in Shah Alam

Fret not for those who are not keen to travel abroad. Carlsberg is bringing the party closer to you and your friends. 300 first prize contest winners will get to bring five (5) friends to enjoy the VIP hospitality at Probably the Best Brewery Tour in Shah Alam. This is not an ordinary brewery visit as these lucky winners and their friends will have a personal chauffeur to fetch them from their doorstep, to and fro Probably the Best Brewery, which is the first Carlsberg brewing hub in Asia outside Denmark. Yes, we are talking about riding in in a luxury MPV, welcomed by brand ambassadors at Probably the Best Lounge, guided tour of Probably the Best Brewhouse where consumers will indulge in beer sensory, pour their own perfect pint, presented with a personalised gift, and a night long of probably the best ex-beer-ience.

Of course, it wouldn’t be a birthday party without fun time with friends for a few rounds of games and entertainment. The newly upgraded Probably the Best Lounge is now equipped with iDarts, iPong (electronic beer table tennis) and Karaoke machine. There will be beer-related quizzes that come with fabulous prizes too. An extra touch of comfort for winners from outside Klang Valley areas – accommodation will be provided for them and their friends at a 4-star hotel just a stone's throw away from Probably the Best Brewery.

How to participate?

Consumers are required to present a bottle cap with “Carlsberg Malaysia 2017” icon printed underneath it, either from Carlsberg 640ml bottle or Carlsberg Smooth Draught 580ml bottle, from any participating coffee shops, food courts, hawker centres and Chinese restaurant will win the first prize of Probably the Best Brewery Tour for six (6) in Shah Alam. Bottle caps with “Copenhagen 2017” icon is the grand prize of Probably the Best Brewery Tour for two (2) to Copenhagen, Denmark.

Consumers who spend a minimum of RM30 on Carlsberg or Carlsberg Smooth Draught in a single receipt at selected bars, pubs, hypermarkets, supermarkets and convenience chain outlets stand a chance to win by answering a simple question via WhatsApp or WeChat.

This promotion will run from now up to 31 July 2017. During this promotion period, consumers who collected thirty-six (36) crown corks with “Hop Leaf 2017” icon can redeem a limited-edition Carlsberg bath towel while twelve (12) crown corks with the same icon can redeem a 320ml can of Carlsberg Smooth Draught.

For more information about Carlsberg, please visit www.probablythebest.com.my.

Here is a snap shot of Carlsberg Brewery Tour Shah Alam Selangor Malaysia