Street Food Hunt: The Tiger Street Food Festival has returned after a two years absence, this time featuring maze-like alleyways and crafted events for fans to enjoy an enhanced street food experience.

Tiger Beer has gone all out in the run-up to the festival to deliver an authentic but novel experience, commencing with the unveiling of the Hottest Hunt website in September. With over 1,000 pins dropped so far, fans got together to nominate the hottest street food venues and contributed to creating a directory of distinctive street food recipes to try.

The Ultimate Tiger Street Food Festival is Back! More Fun And Exciting Activities

Celebration of bold street food flavors is happening at the two-weekend-long festival

with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.

Street Food Hunt: Tiger is kicking off its signature Street Food campaign with a hot and spicy street food hunt; fans can contribute by dropping pins to their favourite spots leading up to the festival via https://hottesthunt.tigerstreetfood.my/.

Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in recent years. All this to ensure that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

Tiger Street Food Hottest Hunt 2022 is kicking off. Are you ready?

Drink Events 2022: The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes.

The energy was abuzz at Plaza Arkadia, Desa Park City today, where a giant thermometer was put up at the centre of the plaza. Curious onlookers and fans were invited to come together to convert their body heat via various activities to crank up the temperature and unlock free ice-cold Tiger Crystal, brewed to beat the heat.

The Tiger Crystal Heat Exchange - Beat the Heat with Tiger Crystal at Plaza Arkadia

House of Guinness: Guinness Malaysia’s first-ever mission-based immersive experience is now available for consumers to enjoy until mid-September.

Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their own homes. 

Guinness Draught in a Can - Official Launch By Guinness Malaysia @ APW Bangsar

St Patrick Day 2022: After two long years and many missed celebrations, the Guinness St. Patrick’s Festival 2022 signals the return of good times. Most importantly, it means finally being able to get the gang back together and celebrating in true St. Patrick’s spirit.

St. Patrick’s Festival with Guinness Is Back

Carlsberg CNY 2022 Promotion - CNY Celebration At REX KL Chinatown - Coming Together for a Smoother Year

CHINESE NEW YEAR CELEBRATION:  Having had a rather muted Chinese New Year (CNY) celebration for the past two years, Carlsberg invites everyone to come together to support local art, culture, food and beverage (F&B) at KL’s heritage core, Petaling Street. Setting up at REXKL from 17 January to 13 February, Carlsberg has curated a one-month immersive CNY celebration. 

The event promotes local F&B and tourism in Chinatown by bringing a vibrant interactive experience to KL’s cultural hub. Carlsberg’s ‘Coming Together for a Smoother Year’ campaign offers urbanites a unique avenue to experience the contemporary culture, local gastronomic delights along with digital immersive experience.

Carlsberg CNY 2022 Promotion - CNY Celebration At KL Chinatown - Coming Together for a Smoother Year

The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.

By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is declaring that for The Year of the Tiger, he is inspired to go after his boldest ambition yet – to win a major trophy for his country. 

Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and has incited fans to share their own bold goals too. All fans have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger.

TIGER BEER CNY 2022 Promotion - ROAR Together with Tiger Beer

Tiger Beer Promotion: With the year ending, cheer and joy are starting to fill the air in preparation for the Chinese New Year (CNY) celebrations. 2022 is remarkably special for Tiger Beer and if there’s one beer we can welcome the Year of the Tiger with, it has to be with Tiger Beer. As we begin to usher in the new Lunar New Year with a renewed sense of hope, Tiger Beer is sharing the prosperity with consumers while encouraging them to uncage their inner tiger and make 2022 their year to go all out to pursue their dreams and goals.

Tiger Beer has lined up an abundance of activities and promotions this festive season to evoke the Tiger spirit among fans. For starters, limited-edition Year of the Tiger bottles and cans have now hit the shelves nationwide for fans to usher in the festive cheer in time for the Lunar New Year celebrations.

Tiger Beer 2022 Chinese New Year CNY Promotion

Drink Events: #CelebrateResponsibly while dining out and drinking to support F&B business recovery.

Drinking tonight? Let's plan ahead for a safe night out by leaving your car at home whilst enjoying free or discounted rides with five e-hailing and chauffeur-on-call partners. This year's #CelebrateResponsibly campaign is launched in tandem with the reopening of economic and social activities. Carlsberg Malaysia extends its support in driving footfall to food and beverages (F&B) outlets amid recovery from COVID-19 impacts.

Don't Drink & Drive - #CelebrateResponsibly - Carlsberg Malaysia Advocates No Drink-Driving campaign.

Tiger Street Food Virtual Festival 2021 - ‘XPERIENCE THE XTRAORDINARY’

Beer Festival: The Tiger Street Food Virtual Festival, it is now an annual event that allows Tiger Beer fans the ability to enjoy all the street food delivered to you accompanying your favourite beer. Now you can drink responsibly at home enjoying these delicious fares. From 12th November 2021 to 19th December 2021, you can visit the virtual website and order these treats from the Tiger Beer Street Food Virtual festival website.

Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food flavours. As a progressive brand, Tiger is dedicated to hyping up fans’ street food experience by continually introducing new and innovative features.

‘XPERIENCE THE XTRAORDINARY’ WITH TIGER STREET FOOD

Somersby Apple Day Celebration With Somersby Apple Cider

APPLE DAY CELEBRATION: Every year, thousands of people in the UK come together in October to celebrate Apple Day, a festival celebrating the delicious and globally-loved fruit that also goes into every bottle and can of Somersby, Malaysia’s No. 1 best-selling cider.

This year, Somersby is giving more reasons for apple lovers to celebrate their favourite cider by inviting another fan-favourite Somersby flavour to the party – Somersby Watermelon – with promotions and consumer contests throughout October.

Somersby Celebrates the Love of Cider with Apple Day

Malaysia’s No. 1 best-selling apple cider even invites watermelons along for consumer contests and promotions in the month of October

What Is Guinness STOUTie And Guinness 6Cs? Responsible Drinking

Guinness lovers can now pick up a Guinness Draught as their first drink and enjoy its perfectly smooth and creamy taste, fresh from the keg, whenever they are ready to visit outlets nearby.

Malaysians have been through an overwhelming situation in the past year. All their favourite spots to have a fresh Guinness Draught were closed for months, and they have missed the smooth and creamy taste of Malaysia’s favourite stout1. Now that patrons are finally allowed to dine-in, Guinness lovers can see a silver lining as their wait to enjoy a glass of Guinness on tap has come to an end.

What Is Guinness STOUTie And Guinness 6Cs?

10000 Free Heineken 0.0 Beer (4-can pack) Up For Grab - Alcohol Free Beer

FREE BEER: Yes, you hear it right. Heineken Malaysia is giving away 10,000 FREE 4-can packs of Heineken 0.0 redeemable today onwards. A beer you can drink while working as it is alcohol-free.

Now that working from home is the new norm, the hours tend to blur, and we often find ourselves looking for a pick-me-up to get through the day. What if you were able to enjoy a beer while working? #NowYouCan works responsibly while enjoying a cold one with Heineken® 0.0—a refreshing beer, minus the guilt and minus the alcohol.

10000 Free Heineken 0.0 Beer (4-can pack) Up For Grab

EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA - EDELWEISS WHEAT BEER BY Heineken Malaysia Berhad

Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught.

Easy-to-drink with a refreshing finish and a subtle, fruity aftertaste, Edelweiss is a smooth wheat beer with a golden hue and a natural cloudiness. It is available fresh on draught in selected bars and restaurants, using the unique and innovative Edelweiss Blade draught machine. Stylish and beautifully designed, the new Edelweiss Blade machine is a countertop draught dispenser which serves Edelweiss at a crisp Alpine temperature of 2°C.

EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA

Beer Recipes: French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO).

To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!

1664 Blanc Bon Appetit-lah - French-Malaysian Cuisine Recipes - Win Premium Prizes

CARLSBERG SMOOTH DRAUGHT NEW LOOK PACKAGING CAN AND BOTTLE CAP

Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish Inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!

Staying true to its tagline – Probably The Best Beer in the World, Carlsberg’s constant pursuit of better is the driving force behind the refreshed identity of Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019, and now for Carlsberg Smooth Draught. The brand’s new look spotted across its new packaging, visibilities, and amenities solidifying the premium-ness of its identity and freshness of the same smooth, great brew. The most innovative improvement is the scavenger liner to pull-off a “Fresh Cap” on Carlsberg Smooth Draught 325ml and 580ml bottles that removes oxygen from the headspace in the bottle to keep beers fresher for longer. This tiny detail creates a huge difference to drinking experience where consumer can taste fresher brew up to five times longer in bottled beers.

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Connor’s Stout Porter Draught, Now In A Can Launch By Carlsberg Malaysia

Product Launch: Connor’s Stout Porter, Carlsberg Malaysia’s crafty stout porter, is introducing its iconic draught stout experience now in cans! This new way to ‘Taste the Good Times’ anywhere with a ground-breaking innovation and unique serving ritual.

This brand-new innovation retains the creamy head and gentle roasty undertones that Connor’s Stout Porter fans love at bars, but now in a ready-to-enjoy format so they can enjoy the good taste of draught stout in the comfort of their homes. To achieve this, the British-inspired brew is double-dosed with nitrogen before canning to maintain its iconic smooth head and fine cascading effect when freshly poured.

Connor’s Stout Porter Draught, Now In A Can By Carlsberg Malaysia

Beer Promotion: In celebration of the upcoming Kaamatan and Gawai celebrations, Carlsberg launches first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.

This is the second series of Carlsberg’s ‘CELEBRATE’ theme, with the first being the 2021 Chinese New Year campaign. Running from April to May, attractive promotions and exclusive premiums such as jerseys in three collectible designs, inverted umbrellas available in three colours; and attractive gadgets such as tablets and watches too!

CARLSBERG CELEBRATES THE HARVEST FESTIVAL WITH LIMITED-EDITION HARVEST CANS

Tiger Crystal Beer 10000 FREE Beer Giveaway - Full Details

Beer Promotion: Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love!

Brewed at a crystal-cold temperature of -1 degree Celsius, Tiger Crystal is not only refreshing and less bitter, but absolutely perfect for the hot weather! With the amazing promotions ongoing from now until 31st May, now is the time to pick up some ice-cold Tiger Crystals for ultimate refreshment.

Tiger Crystal Beer 10000 FREE Beers Giveaway

Somersby Watermelon Cider With A Juicy Tropical Twist Launch In Malaysia

Somersby Product Launch: Malaysia’s best-selling cider brand continues to innovate and excite taste buds of cider lovers with the debut of Somersby Watermelon Cider, a wonderful tropical twist filled with refreshing optimism! 

A tropical mélange of fresh watermelon, crisp red apple and fruity strawberry, this refreshing thirst quencher is available in 330ml bottles and 320ml cans at off-trade outlets nationwide and e-commerce sites from March onwards.

SOMERSBY DEBUTS WATERMELON CIDER WITH A
JUICY, TROPICAL TWIST

Somersby cider adds Watermelon to its latest innovation with Malaysia being second

market in Asia to launch this variant.