Shopee: The Future of E-Commerce with Malaysian Influencers

Shopee Press Release: Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of the influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr. Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).

Emphasizing the power of live streaming to build more engaging and personalized relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” program, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“

“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”

Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally, I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best-selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”

Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalized content is important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't intend to go live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and feedback on each other’s live stream feeds.

Swazwani added, “I practice transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”

In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future-proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.

The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 2,459 Malaysian buyers and 1,035 Malaysian sellers on the platform.

To rewatch the full virtual forum, visit https://youtu.be/K9s2nHxpSKE

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SHOPEE NEWS: The internet, social media, and affiliate market have changed dramatically over the past year. Enabled across the board and many product categories, the top three most popular products among Shopee Affiliates span across telco prepaid cards, followed by mobile phones and women’s watches.

Shopee witnessed a 148% year-on-year boost in local telco prepaid cards sold through the Shopee Affiliate Programme throughout Malaysia between January to August 2022 compared to last year. Between 1 July and now shows that local sellers selling prepaid cards have received a traffic boost of at least 6.1 million clicks from Shopee Affiliates.

148% Boost in Affiliate Sales for Local Prepaid Sellers on Shopee

Malaysians help local sellers to drive tangible results with Shopee Affiliate Programme

Around 60% Malaysian Consumers Buy Local on Shopee

SHOPEE PROMOTION:  60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

Shopee Celebrates the Heart of Malaysia on E-Commerce With 60% of Malaysian Consumers Buy Local with the platform

Shopee Press Release: Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide.

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.

Shopee Influencers Fest  - 8.8 Super Brands Festival

ShopeePay Promotion:  Enjoy a stellar shopping experience with ShopeePay Day on 1 July 2022. During this one-day exclusive sale day, Shopee users can easily stack rewards and earn up to 100% cashback.

Shop and Save with More Rewards With ShopeePay Day

Shopee Food Promotion: ShopeeFood invites everyone to join the Order & Win Contest and stand a chance to win prizes worth up to RM10,000. With an array of exciting prizes ranging from MMX Cordless Vacuum Cleaner, MMX Rotisserie Oven, MMX Hand Blender & Food Processor, and ShopeeFood vouchers to be won, you can also double your chances of winning by ordering from any Super Deals restaurants.

ShopeeFood Day June 2022 Promotion: Join Order & Win Contest to Win Prizes Up to RM10,000

To participate, simply follow the official ShopeeFood Instagram account (shopeefood_my), order RM25 and above from ShopeeFood between now till 14 June and like/comment your order ID on this link to enter. Lucky winners will be announced on 30 June 2022.

Shopee will hold its annual seller summit on 16th June 2022 at Sunway Resort, Petaling Jaya, sharing key insights on how sellers can sustain their business growth online. The theme Level Up: Driving Growth Together, features a series of talks and panel discussions from industry leaders and distinguished experts. Shopee will also highlight support initiatives that will empower sellers to unlock new milestones.

Attendees will have the chance to gain early access to Shopee’s Year-end Mega Campaign packages and special attendee-only deals

Shopee Seller Summit - Unlocking e-commerce success

Shopee enables more sellers to grow their business with new Facebook Ads on Shopee Seller Centre

Shopee is one of the first e-commerce platforms to integrate Facebook Ads for its community of over 20 million online sellers, empowering them to boost their reach and sales.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.

With 95% of Shopee users relying on Facebook and Instagram to discover new brands and products, this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Facebook Ads also allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.

Grow Your Online Shopee Business With Shopee Facebook Ads on Shopee Seller Centre

SHOPEE PROMOTION: Nothing beats the feeling of getting a good deal especially if you can earn rewards while shopping. To help you get the best offers and greater savings, ShopeePay Day which happens on the first day of every month is back just in time for your mid-year shopping needs!

Be it shopping from the comfort of your own home or making payments through ShopeePay's integrated DuitNow QR in 1.1million outlets in Malaysia; you are guaranteed to earn a variety of rewards and a chance to participate in high-value giveaways through contests.

Mid-Year Savings with ShopeePay Day 2022

Shopee Raya Deals Promotion: After almost a month of fasting, many are looking forward to celebrating Hari Raya Aidilfitri with their family and friends. Some may be preparing for Balik Kampung while some may be busy preparing their homes to welcome their loved ones.

BEST DEALS FOR RAYA WITH SHOPEE

ShopeePay Day - Shop and Save Even More This Holidays - Pay With ShopeePay

Shopee Promotion: Nothing beats the feeling of getting a good deal, especially during festive shopping. To help you get the best offers and greater savings, ShopeePay Day which happens on the first day of every month is back just in time for the Hari Raya celebrations.

Whether shopping from the comfort of your own home or making payments with ShopeePay at physical stores using the integrated DuitNow QR at over 1.1 million outlets in Malaysia; you are guaranteed to earn a variety of rewards and a chance to participate in high-value giveaways through contests.

ShopeePay Day - Shop and Save Even More This Holidays

SHOPEE NEWS: The latest partnership between Domino’s Pizza and ShopeePay brings great news for all lovers of the popular pizza brand. Users can now add ShopeePay to their payment option when checking out at all Domino’s outlets nationwide or when making purchases online. Payments via ShopeePay can be made using the e-wallet option on the mobile phone app as well as using ShopeePay vouchers.

To celebrate the occasion, ShopeePay and Domino’s Pizza are offering exclusive online and offline store promotions. From now until 12 June, pizza fans can purchase a personal-sized Domino’s pizza for RM5 in-store using ShopeePay as a payment method. For every personal pizza purchase, users are also entitled to an RM1 cashback from ShopeePay.

Domino’s Pizza Accepts Payments With ShopeePay Nationwide

RAMADAN SHOPPING: With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.

With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

RAMADAN SHOPPING AT SHOPEE - WHAT ARE THE TOP-SELLING ITEMS ON SHOPEE FOR RAMADAN?

5 Reasons To Get Your Japanese Food Fix From ShopeeFood This Weekend:

1. It’s Japanese Week on ShopeeFood With Up To 50% Discounts

Until 31 March, you can satisfy all of your Japanese food cravings from a variety of merchants in Klang Valley and Johor Bahru without worrying too much about emptying your wallet. Why? Simply because ShopeeFood is offering an amazing SUPER DEALS voucher to help you enjoy up to 50% OFF from 3pm - 5pm with FREE DELIVERIES.

2. Stack your vouchers for EVEN MORE DEALS!

Use the Super Deals RM12.50 off with minimum spend of RM25 and RM7.50 off with minimum spend of RM15 vouchers and stack it with a free delivery voucher when you order your favourite dishes with ShopeeFood to get more discounts.

3. Be A Smart Shopper - Get The 10 Sen Savings Pass

For Klang Valley bargain hunters, this is definitely a deal you don’t want to miss. With every Savings Pass, users are able to get 25x Food Discount vouchers and 25x Free deliveries that can be used when ordering with ShopeeFood. So be a smart shopper and save almost RM194 with Savings Pass from ShopeeFood

4. It’s A Great Time To Be a NEW USER to ShopeeFood.

Sign-up and get rewarded. Every new user sign-up to ShopeeFood will be entitled to receive RM7 off with a minimum spend of RM0 and RM3 Free Delivery in the month of March. The month of March doesn’t get better than this!

5. Need we say more - ShopeeFood is easily available on your Shopee app.

Available from 6 am - 12 am you can now order with ShopeeFood by clicking on the ShopeeFood icon available on the home page. Get rewarded when you spend time on Shopee. Ensure that you activate and pay with ShopeePay to earn Shopee Coins!

So, what are you waiting for? Time to share this news to your all your friends and start ordering now! To keep up to date with ShopeeFood’s latest updates be sure to follow on ShopeeFood MY's Instagram.

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