Shopee Seller Summit Ushers In New Era of Value-Based Marketing

Shopee Seller Summit Ushers in New Era of Value-Based Marketing

1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion

Shopee Seller Summit 2023

Press Release – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with the shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth installment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate the latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.

 Press Release: Shopee’s robust ecosystem allows sellers to manage their online store-front, reach out to more customers and fulfil customers' orders through integrated logistics management. This has supported many small-scale businesses with e-commerce infrastructure and resources. With more time to run the business, it is no wonder many local businesses turn to e-commerce platforms to expand their business reach.

Shopee: Unearthing Hidden Gems, Upsizing Traditional Industries

Press Release: A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, contributing to their growth and creating new job opportunities.

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of packages due to other commitments.

Shopee Express Couriers Drive Community Inclusion and Business Success

The Backbone of Community Enablers: Almost 90% of Couriers Driving Change Beyond Deliveries

Malaysian Female Sellers Uplift Other Women on Shopee

 

Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study (1) finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. Of 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs.

Malaysian Female Sellers Uplift Other Women on Shopee
100% of Women-Owned Businesses Hire or Teach Other Women To Succeed

Press Release: In conjunction with Ramadhan and the upcoming Hari Raya celebrations, ShopeeFood together with Pizza Hut organised several berbuka puasa sessions across Klang Valley and Selangor for its fleet of food delivery partners. The #ShopeeDeliversLove campaign is in its second year and aims to show appreciation to ShopeeFood delivery partners.

Hundreds of delivery partners attended the sessions across many locations such as Wangsa Maju, Kota Damansara, Kepong, and Kajang. Besides feasting on various yummy pizzas and beverages provided by Pizza Hut, the delivery partners also received many other goodies like Hari Raya cookies and petrol vouchers.

ShopeeFood and Pizza Hut Delivers Love to Food Delivery Partners for Ramadhan and Hari Raya Celebrations

Press Release - Shopee News:  New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’, and ‘thrift’ over ‘new’.

New Generation of Malaysians Shop Value-Based Online - Shopee Marketplace

Press Release: Shopee Express has overcome unpredictable weather conditions, especially in flood-prone areas, to ensure that essential deliveries are made on time. Despite the challenges posed by the weather in several locations such as Kuantan, Muadzam, and Rompin in Pahang as well as Johor Jaya, Kota Tinggi, Mersing, Muar, Segamat, and Yong Peng in Johor, Shopee Express remains committed to providing fast and reliable delivery services to communities in Malaysia.

Shopee Express Stays Committed to Timely Deliveries Despite Unpredictable Weather

Couriers navigate through difficult circumstances to provide relief to local communities

ShopeeFood recently hosted a special event to show appreciation for their female driver-partners in the Klang Valley in honor of International Women’s Day. The event was supported by leading brands like NIVEA, Marrybrown, Chatime, and L'Oréal Malaysia. About 60 female riders, accompanied by their friends, participated in the event.

In addition to the collaboration with leading brand partners, ShopeeFood also provided a personal development program led by Associate Professor Dr. Hadija Mohd, an expert in the field of humanities and social studies. The program was centered around the Personal Initiative Intelligence (PI-Q) framework, which aims to build essential soft skills that help driver partners improve their job performance. The unique approach focuses on developing the inner qualities of an individual, such as resilience, self-awareness, and empathy.

ShopeeFood Celebrates Female Driver Partners in Special Women's Day Event

Press Release: The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant in e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.

As part of their New Year resolutions, two-thirds of influencers focus on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

Shopee Unveils How Malaysians Gear Up for Digital Inclusion

60% of Buyers Remain Steadfast in Achieving Ambitions and Enjoyment in E-Commerce

 Shopee Unveils How Malaysians Gear Up for Digital Inclusion

Press Release: Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.

Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

Press Release: Shopee unveils that Malaysian celebrity-and influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato' Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active live stream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Shopee Uplifts Influencer Community in Malaysia

Shopee Press Release: Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed its appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

Shopee: The Future of E-Commerce with Malaysian Influencers

Shopee Press Release: Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of the influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr. Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).

Emphasizing the power of live streaming to build more engaging and personalized relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” program, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“

“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”

Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally, I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best-selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”

Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalized content is important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't intend to go live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and feedback on each other’s live stream feeds.

Swazwani added, “I practice transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”

In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future-proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.

The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 2,459 Malaysian buyers and 1,035 Malaysian sellers on the platform.

To rewatch the full virtual forum, visit https://youtu.be/K9s2nHxpSKE

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SHOPEE NEWS: The internet, social media, and affiliate market have changed dramatically over the past year. Enabled across the board and many product categories, the top three most popular products among Shopee Affiliates span across telco prepaid cards, followed by mobile phones and women’s watches.

Shopee witnessed a 148% year-on-year boost in local telco prepaid cards sold through the Shopee Affiliate Programme throughout Malaysia between January to August 2022 compared to last year. Between 1 July and now shows that local sellers selling prepaid cards have received a traffic boost of at least 6.1 million clicks from Shopee Affiliates.

148% Boost in Affiliate Sales for Local Prepaid Sellers on Shopee

Malaysians help local sellers to drive tangible results with Shopee Affiliate Programme

Around 60% Malaysian Consumers Buy Local on Shopee

SHOPEE PROMOTION:  60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

Shopee Celebrates the Heart of Malaysia on E-Commerce With 60% of Malaysian Consumers Buy Local with the platform

Shopee Press Release: Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide.

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.

Shopee Influencers Fest  - 8.8 Super Brands Festival

Press Release: #ShopeeGivesBack, Shopee’s long-term community initiative, has collectively raised RM2.9 million across two years, through fundraising efforts with over 40 Non-Governmental Organisations (NGOs) to help underprivileged Malaysians in times of need.

#ShopeeGivesBack which launched on 1 May 2020 during the height of the COVID-19 pandemic, uses technology to help the underserved in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

#ShopeeGivesBack raised RM2.9 million to support underserved families

(Donations to 40 NGOs sustains long-term community-building for B40)

ShopeePay Promotion:  Enjoy a stellar shopping experience with ShopeePay Day on 1 July 2022. During this one-day exclusive sale day, Shopee users can easily stack rewards and earn up to 100% cashback.

Shop and Save with More Rewards With ShopeePay Day

Shopee Food Promotion: ShopeeFood invites everyone to join the Order & Win Contest and stand a chance to win prizes worth up to RM10,000. With an array of exciting prizes ranging from MMX Cordless Vacuum Cleaner, MMX Rotisserie Oven, MMX Hand Blender & Food Processor, and ShopeeFood vouchers to be won, you can also double your chances of winning by ordering from any Super Deals restaurants.

ShopeeFood Day June 2022 Promotion: Join Order & Win Contest to Win Prizes Up to RM10,000

To participate, simply follow the official ShopeeFood Instagram account (shopeefood_my), order RM25 and above from ShopeeFood between now till 14 June and like/comment your order ID on this link to enter. Lucky winners will be announced on 30 June 2022.

Shopee will hold its annual seller summit on 16th June 2022 at Sunway Resort, Petaling Jaya, sharing key insights on how sellers can sustain their business growth online. The theme Level Up: Driving Growth Together, features a series of talks and panel discussions from industry leaders and distinguished experts. Shopee will also highlight support initiatives that will empower sellers to unlock new milestones.

Attendees will have the chance to gain early access to Shopee’s Year-end Mega Campaign packages and special attendee-only deals

Shopee Seller Summit - Unlocking e-commerce success