Roaring into the New Year: Tiger's 'Cheers to a Bolder Tomorrow' Campaign
The Chinese New Year (CNY) is approaching, and as we bid farewell to the current year, Tiger Beer is all set to usher in the Year of the Dragon with a bang! In a bid to encourage Malaysians to celebrate their achievements and set even bolder goals for the upcoming year, Tiger Beer has unveiled its exciting "Cheers to a Bolder Tomorrow" campaign for CNY 2024.
On-Ground Activations to Wow Shoppers
Tiger is taking the festivities to selected malls across Malaysia, transforming concourse areas into vibrant hubs of celebration. From the 11th to the 28th of January, Sunway Velocity in Kuala Lumpur will host larger-than-life activations. Following suit, Gurney Plaza in Penang (24th January to 12th February) and Ipoh Parade in Ipoh (23rd January to 9th February) will offer shoppers the chance to win exclusive merchandise, including limited-edition Year of the Dragon items from Tiger's collaboration with Against Lab.