From Local Love to Global Fame: Tealive's Success Story

Loob Holding, the brains behind the popular regional tea brand Tealive, has taken a significant step forward by investing RM10 million in a cutting-edge tapioca pearl plant in Malaysia. 

This strategic move, announced on Nov 16, 2023, marks a pivotal moment for Loob Holding, demonstrating its commitment to excellence, transformation, and innovation in the beverage industry not only in Malaysia but beyond its borders.

The announcement comes as a testament to Loob Holding's dedication to elevating the Malaysian food and beverage industry. The RM10 million investment reflects a bold and strategic decision to position Tealive at the forefront of the industry's innovation.

Loob Holdings in RM10M Malaysian Boba Plant JV with China Partners

 

Founder and CEO Bryan Loo expressed the success as a realization of Loob's vision. Loo emphasized the importance of reinvesting locally to contribute to Malaysia's growth in the food and beverage sector. This move is not just about business; it's a commitment to the nation's economic development.

CEO Bryan Loo's Statement

Bryan Loo's statement underlines the company's dedication to excellence and transformation. He sees this success as a testimony to Loob Holding's commitment to pushing boundaries in the beverage industry, and setting new standards for quality and innovation.

Reinvesting Locally for Transformation

Loo highlighted the belief in reinvesting locally as a key driver of change. This investment not only benefits Tealive but also contributes to making Malaysia a hub of excellence in the food and beverage industry.

Collaboration with China-based Partners

Acknowledging the support of China-based partners, Loo expressed gratitude for the collaboration with Zhejiang Boduo International Trade Co Ltd and Shanghai Panfei International Trade Co Ltd. This partnership goes beyond borders, showcasing the success of international collaboration in the business world.

Overview of the Tapioca Pearl Plant

Situated in Kapar, Selangor, the one-acre tapioca pearl plant stands as a bold testament to Tealive's commitment to quality. This state-of-the-art facility is not just a plant; it's a symbol of Tealive's dedication to crafting the finest beverages.

Location and Significance

The selection of Kapar, Selangor, as the plant's location is strategic. It not only contributes to the local economy but also positions Tealive as a significant player in the region's beverage industry.

Contribution to Malaysia's Economic Growth

Loo emphasized that this venture is a bold step towards contributing to Malaysia's economic growth. Tealive's commitment goes beyond the business; it's about making a positive impact on the nation's prosperity.

Tealive's Dedication to Quality - Tapioca Pearls at the Core

For Tealive, quality is everything, and tapioca pearls are at the core of their offerings. This plant allows Tealive to have complete control over the production process, ensuring that every sip of their beverages reflects the pinnacle of quality and flavor.

Control Over the Production Process

By controlling the entire production process, from sourcing the finest ingredients to crafting their signature tapioca pearls, Tealive ensures a consistently high standard. Loo also hinted at future investments, such as installing a fully automated packaging line next year.

Plans for Future Investments

The commitment to excellence doesn't stop here. Loo mentioned plans for future investments, indicating Tealive's unwavering dedication to staying at the forefront of the industry.

Production Capacity and Joint Venture Background

With an installed capacity of 400 tonnes of pearls per month, the plant is set to become one of the largest in the country. This increased capacity positions Tealive for further growth and expansion.

JV Partners Zhejiang Boduo and Shanghai Panfei

Loo shared insights into the background of the joint venture with Zhejiang Boduo and Shanghai Panfei. These partners have been close supporters of Tealive since its launch in 2017, and the decision to manufacture pearls in Malaysia was a collaborative effort.

Challenges Faced During the Pandemic

Despite pandemic-related challenges in both China and Malaysia, the joint venture persevered. Loo's resilience and determination shine through, reflecting their commitment to bringing this tapioca pearl plant to fruition.

Expansion Plans and Exportation

Currently operating on a single shift, all production is for Tealive's own use. This phase allows them to fine-tune processes before ramping up production for external markets.

Future Plans for Production Expansion

Loo hinted at future expansion plans, with the goal of exporting tapioca pearls to other countries in the region. The Philippines is mentioned as a potential market, marking Tealive's ambitious stride into the global market.

Exporting Tapioca Pearls Globally

This breakthrough allows Tealive, a Malaysian-born brand, to share its signature pearls with the world. Local customers play a crucial role in empowering the brand to compete globally, and their unwavering support is acknowledged by Loo.

Tealive's Global Aspirations - Malaysian Brand Going Global

Tealive, born in Malaysia, is now poised to become a global player in the beverage industry. This expansion aligns with the brand's mission to introduce its unique offerings to a global audience.

Empowering a Home-Grown Brand

Loo expressed gratitude for the support of Malaysian customers, emphasizing their role in empowering a home-grown brand. Tealive's success story is a testament to the power of local support to propel a brand onto the international stage.

Conclusion

In conclusion, Loob Holding's investment in the RM10 million tapioca pearl plant is more than a business move—it's a commitment to excellence, innovation, and contributing to Malaysia's economic growth. Tealive's dedication to quality and its global aspirations position it as a key player in the international beverage market.

FAQs

Q1: When was Tealive launched? 

A. Tealive was launched back in 2017.

Q2: What is the current production capacity of the tapioca pearl plant? 

A. The plant has an installed capacity of 400 tonnes of pearls per month.

Q3: Which partners are involved in the joint venture with Tealive? 

A. Zhejiang Boduo International Trade Co Ltd and Shanghai Panfei International Trade Co Ltd are the joint venture partners.

Q4: What were the challenges faced during the establishment of the tapioca pearl plant? 

A. The progress was halted due to pandemic-related challenges in both China and Malaysia.

Q5: Which country is Tealive planning to export tapioca pearls to first? 

A. Tealive is considering exporting tapioca pearls to the Philippines as the initial step in its global

 expansion.

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