Emart24, a well-known Korean convenience store, is making significant strides in its expansion across Malaysia, particularly in the East Coast region. Since it entered into Malaysia in 2021, Emart24 has rapidly grown, establishing a strong presence with 65 outlets nationwide.
The brand’s goal of reaching 300 outlets within five years demonstrates its commitment to meeting the growing demand for affordable Korean street food and drinks, all made from halal ingredients. This article explores the various aspects of Emart24’s expansion strategy, the reasons behind its success, and what the future holds for this popular convenience store chain.
