AmBank-Bask Bear to Hit ‘Perfect 10’ Outlets This Year: Their Thriving Community Banking Journey Continues at PJ New Town Branch
In the world of banking, convenience is key. As customer expectations continue to evolve, AmBank and Bask Bear Coffee have successfully adapted by merging two seemingly unrelated concepts: banking and café culture. This innovative idea has blossomed into a major hit across Malaysia, with their goal to reach 10 café-banking outlets by the end of 2024. The latest addition? The new AmBank PJ New Town branch, opened its doors on October 1st, 2024.
The Rise of Café Banking: A New Era for AmBank
What exactly is café banking, and why is it making waves? Café banking represents a fresh approach to financial services, where customers can enjoy a more relaxed environment. Picture this: you walk into a bank, and instead of the usual sterile counters, you find a cozy café where you can grab a cup of coffee while waiting to be served. It's banking but with a casual twist.
This innovative concept is breaking down the formal barriers traditionally associated with banking. It allows AmBank customers to take care of their financial needs while enjoying a latte from Bask Bear Coffee. Whether you need to meet with a personal banker or simply relax with a beverage, this new model is designed to make banking less stressful and more engaging.
PJ New Town Branch: The Latest Addition
The PJ New Town branch has a rich history in the heart of Petaling Jaya's commercial district. Founded in 1991, this branch is surrounded by several government buildings, including Menara MBPJ and the PJ Federal Building, making it a prime location for foot traffic. The new AmBank-Bask Bear collaboration makes this branch a community hub, blending banking services with the café experience.
The Concept of ‘Perfect 10’: Expanding Across Malaysia
AmBank and Bask Bear’s ambition is to open 10 café-banking outlets by the end of 2024. The PJ New Town branch is just one part of a larger plan that stretches across Malaysia. Since the initial launch of the concept in 2023, eight other branches have adopted the café-banking model, including locations in Bandar Baru Bangi, Sungai Buloh, and Sungai Dua
Each of these branches reflects the evolving role of banks in modern society, where convenience and customer experience are paramount. By the end of the year, AmBank aims to have 10 branches that embody the ‘Perfect 10’ concept.
Innovative Banking Meets Lifestyle
So why Bask Bear Coffee? Partnering with a café chain like Bask Bear allows AmBank to bring a sense of lifestyle into the banking experience. Instead of viewing a trip to the bank as a chore, customers can now look forward to their visit, thanks to the welcoming atmosphere of the café. Bryan Loo, CEO of Loob Holding Sdn Bhd (which owns Bask Bear), shared that the collaboration has injected new energy into AmBank's branches.
A Community-Centric Approach
At the heart of this concept is community banking. AmBank’s Managing Director of Retail Banking, Aaron Loo, noted that this model fosters a stronger sense of community. The café setup makes the banking experience less transactional and more relational. Round discussion pods and private meeting rooms allow customers to have conversations in a more personal, relaxed environment.
Creating a Relaxed Environment for Financial Transactions
For many, banking can feel like a high-pressure environment. But with Bask Bear’s calming ambiance, customers can enjoy a cup of coffee while handling their financial matters. This change of pace is particularly beneficial for customers who appreciate a slower, more thoughtful approach to banking.
Behind the Partnership: Vision from AmBank and Bask Bear
Aaron Loo shared that AmBank’s collaboration with Bask Bear not only deepens relationships with existing clients but also attracts new ones. Similarly, Bryan Loo emphasized how the partnership has transformed the banking landscape in Malaysia, combining finance with a relaxed lifestyle that resonates with today’s customers.
Unique Promotional Campaigns: A Win-Win for Customers
To celebrate the success of their collaboration, AmBank and Bask Bear have introduced the “2 for RM10” promotion. From October 1st, 2024, to March 31st, 2025, customers using AmBank debit or credit cards can enjoy this exclusive deal at any of the 10 café-banking locations.
Customer-centric services at the PJ New Town Branch
The PJ New Town branch offers more than just great coffee. Customers have access to personal bankers and relationship managers, making it easy to handle their financial needs in a personalized, comfortable setting. Whether you're discussing investments or simply withdrawing cash, this branch offers a more customer-friendly banking experience.
Beyond PJ New Town: Other Branches in Malaysia
While the PJ New Town branch is the latest addition, other café-banking outlets have been making waves as well. Key locations include AmBank Bandar Baru Bangi in Selangor, AmBank Sungai Dua in Penang, and AmBank Sungai Buloh in Selangor. Each of these branches has embraced the café-banking model with open arms.
The Future of Café Banking in Malaysia
With 10 branches set to be operational by the end of 2024, the future of café banking looks bright. Plans for 2025 include the opening of 10 additional branches, further expanding the concept across the country. This model represents a significant shift in how banks interact with their customers, placing the focus on comfort, community, and convenience.
AmBank and Bask Bear: A Partnership Built on Innovation
Both AmBank and Bask Bear have benefited from this collaboration. For AmBank, it’s an opportunity to modernize and personalize its services. For Bask Bear, it’s a chance to bring its café culture into new spaces and reach a wider audience. Together, they’ve created a banking experience unlike any other.
Upcoming Launches and Promotions
Looking ahead, the AmBank Rawang Country Homes branch is expected to be the next café-banking outlet to open its doors. This branch will be one of the largest in the country. Additionally, Bask Bear will be launching an exclusive app promo in October, offering RM4 discounts on popular products.
Conclusion
The partnership between AmBank and Bask Bear Coffee has been a resounding success, with plans to continue expanding the café-banking model. By combining financial services with a relaxed café environment, they’ve created a unique experience that resonates with customers across Malaysia. As the ‘Perfect 10’ plan continues to unfold, it’s clear that AmBank is setting the stage for the future of banking.
FAQs - AmBank and Bask Bear Coffee
Q1. What is café banking?
A. Café banking is a concept where traditional banking services are offered in a café environment, allowing customers to enjoy beverages while handling financial matters.
Q2. Where is the latest AmBank-Bask Bear branch located?
A. The latest branch is located in PJ New Town, Petaling Jaya, and opened on October 1st, 2024.
Q3. What promotions are available at the AmBank-Bask Bear outlets?
A. Customers using AmBank debit or credit cards can enjoy a “2 for RM10” promotion at any of the 10 outlets, from October 2024 to March 2025.
Q4. How many café-banking outlets will AmBank have by the end of 2024?
A. AmBank aims to have 10 café-banking outlets across Malaysia by the end of 2024.
Q5. What are the future plans for AmBank and Bask Bear?
A. In 2025, AmBank and Bask Bear plan to open 10 additional café-banking outlets and continue enhancing their customer experience.
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